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PVCA leads industry to big wins - in apprentices, in the Voice, and with AusPost next on the agenda. Its CEO Kellie Northwood talks with Print21 editor Wayne Robinson
Episode 3713th March 2023 • The Print Files • Yaffa Media
00:00:00 00:31:55

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Wayne Robinson, editor of Print21, talks with Kellie Northwood, CEO of PVCA, on how the employers' group has been able to achieve major wins for the print industry, which will benefit all printers.

We review the factors that contributed to the restoration of all nine print apprenticeships to the subsidy list and how the PVCA fought for its successful return. We also get an insight into the PVCA's ongoing work to ensure the print training is funded and aligned with industry needs

Kellie also shares how the PVCA worked to ensure the government's original plan to dump the 9.3 million printed pamphlets for the Voice referendum was successfully overturned, and more broadly how it showed only print is capable of reaching the entire poulation.

And with all the mixed messages coming out of Australia Post, Kellie lays out how PVCA is engaging with the mail giant, and what outcomes it is working to achieve for the print and mail industry.

We wrap up with an update on the PVCA post-merger, which reveals increasing members, a broader member mix, and improved member engagement.


Print Apprentices Back on the Priority List:

76% of Printers Suffering Labour Woes:

PVCA Print Voice Pressure Pays Off:


The Print Files Podcast is produced by Southern Skies Media on behalf of Print21, owned and published by Yaffa Media (

The views of the people featured on this podcast do not necessarily represent the views of Print21, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Print21 via their website or send an email to

Host: Wayne Robinson

Coordinator: Grant McHerron

Producer: Steve Visscher

Print21 - © 2023





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