My guest today is a former professional stand-up comedian, a copywriter, consultant, and an entrepreneur.
His unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability.
Today, as the founder and head of Copy Chief, my guest is one of the most in-demand sales consultants online. He works closely with high-volume information marketers, corporations and local brick and mortar businesses.
He is also the author of The 60-Second Sales Hook.
Now, let s hack …
In this 44-minute episode Kevin Rogers and I discuss:
The real value of taking comedic chances (in business and in life)
How to bypass your filters and hit publish
Don’t try to be witty and funny (it’s ok, most of use aren’t)