Joining us today is the CEO of Luminess, a business strategist, and highly intuitive systems alchemist, Nicole Santer. Together with Michelle, they dive into the aspects of online business - how you can show-up and serve people while having fun doing what you love. Let’s talk about the back-end system!

Don’t miss:

• What do you need to start an online business?
• Why don't you need a website to be successful?
• How can you figure out the tech that you need and work best for your business?
• What systems do you need to have in place if you're just getting started with your business?
• Stick to your lane, be known as an expert, and then you can expand out.
• What's the launching strategy that's working well these days for online businesses?  
• How do we still collaborate and promote each other without killing each other's email list?
• Don’t hesitate to reach out.
• Launching or Evergreen Enrollment?

About Nicole Santer:

Nicole Santer is the founder and CEO of LUMINESS - Boutique Business Agency. As a Business Strategist and highly Intuitive Systems Alchemist, she is devoted to supporting soul-led women to shine! Her mission is to change the lives of the leaders who are shifting the consciousness of humanity so they can expand their impact and scale their income. Nicole and her team offer the full spectrum of turnkey support in everything that goes into running the backend of an online business, including: launch planning and execution, simple systems for automation and passive income streams so that you can experience the joy of your purpose work, while impacting more clients and earning what you deserve! 

Website: www.luminessagency.com

IG: @luminess_agency 

FB: www.facebook.com/luminessagency

Resources:

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About the Host:

Michelle Abraham - Podcast Producer, Host and International Speaker.

Michelle was speaking on stages about podcasting before most people knew what they were, she started a Vancouver based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years, She wants to launch YOURS in 2022!

14 years as an Entrepreneur and 8 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent online digital marketing business for the last 9 years. Michelle and her family have been living completely off the grid lakeside boat access for the last 4 years!

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This is Amplify You the podcast about you discovering your message and broadcasting it to the world. If you're a coach, author or speaker, you'll want to tune in. If you're looking for the best return on your time investment, to get your message out to the world in a bigger way, we're giving you full access behind the scenes look of how we're running our podcasts, how our clients have found success, and what you can do to launch your podcast today. The world needs your message. I'm Michelle Abraham, the host. Join my family as we unleash your unique genius and find the connections you need to launch your venture today. Join us and let's get amplified.

Hello, hello amplify your family Michelle Abraham, your host here today with a special guest. I know I say that every time. But this guest is really special. Because I actually have so many connections with her we connected recently, online but looking on our Facebook, we're like wait a second, we have so many connections that feed back way beyond business into friends and family and things like that. So And funny enough, you're connected by My Online Business Manager manager, bonita who lives in South Africa. Meanwhile, Nicole, my guest today lives very close to where I live and where my husband grew up in. In fact, they think they even went to the same high school. So how crazy is that you have to go all the way around the world to be connected to someone in your own backyard. So I am so happy to have this be as the expert interview today. I'm talking to Nicole center. She's the founder and CEO of aluminous, which is a boutique business agency. So Nicole, I'm gonna say hi, first to you first, and then we'll get a little bit more info to our audience and listeners today. How are you doing?

I'm doing wonderful. How are you doing?

I'm doing great. Well, I'm glad we finally got you on this. This show because something we've been wanting to talk about for a while. And in fact, Nicole me coming to speak to our raise your vive mastermind in a few months. And I'm looking forward to it. And so Nicole specialty is that she's a business strategist and highly intuitive systems Alchemist. And I love that word. She devotes, She's devoted to supporting soul led women to shine the Her mission is to change the lives of the leaders who are shifting the consciousness of humanity. So they can expand their impact and scale their income. It sounds like right up the alley of a lot of the clients we work with too. So we share that commonality of working with people that are out there changing the world making a huge impact in the world. So Nicole and her team have a wide spectrum of like turnkey solutions that they do for you. But some of the things that they specialize in is like running the back end of your online business launching and planning executions, simple systems for automation and passive income streams so that we can really enjoy this the joy and the purpose back in the work of the entrepreneurs that you're working with. So I'm impacting more people, obviously, along the way. So Nicole, I know one of the things that our audience talks about all the time, they're all entrepreneurs, and they're launching business and everything. And they come to us for podcasting. And one of the fears they have is the tech. So there's a lot of tech that goes into behind not just launching a podcast, but actually a whole business. And actually now that we have to make everything online, it's even more confusing with the technology. So first of all, share with us a little bit about how you got started doing this work. And second of all, when we start with Eric, and like, what's something that's, you know, you see something that is that people are doing wrong out there that you they really need to like, slow down and figure it all out.

Okay, perfect. Yeah. So how I got started in this is I just kind of like flipped into it. To be honest, I fell in love with the online space, I thought this whole idea of being able to create an online business, it was something that I wasn't had, I didn't even know it existed. And then through various different iterations of my business, I always love the tech and the behind the scenes. So it just seemed very natural for me to progress into doing this for my business. So I was always the one in like, the masterminds or group programs that people be like, Oh, I have a question on that. So I'm like, oh, it's super easy. Just do it this way. So it's always been a passion. So the viewer questions. Great. I see a lot about what tech should I use? How should I do it? overthinking? Like which platform this platform? And like, the biggest piece of advice is people make it way more complicated than it needs to be? So I know, that's such a sort of like a plain answer. But honestly, like to get started, what do you need, you can set up your profiles on whatever social media you want to do. And you could start with a PayPal link, like, you don't need the fancy all in one platform that's gonna, you know, set you back a couple $100 a month, start basic, and then grow from there. Because a lot of times people will make those big investments in something they think they, quote unquote, have to have. And you do it and then you don't even know how to actually use all the functions. And so you're spending all this money, getting frustrated and It's just really not the best use of your energy in your effort at that point in time. So start basic, what do you need an offer a way to take payment and a way to show up and build an audience. That's really what it is. And then iterations down the road. Yes, get into the email marketing, start building an email list, then get into designing some funnels. But it all doesn't have to be done before you actually launch. That's my biggest tip and piece of advice.

I love that. Did you notice guys, she didn't say anything about a website. And that's one thing when I was starting my business consulting was like, I was helping fitness professionals and nutritionist because that's the space I came from. And the one thing they were so focused on, like, they didn't know it, learn anything about business in their certifications. But the one thing they were focused on is I need a website. And when I have this beautiful website, they spend 10 grand on, then the clients will come and I was like, actually, I don't think that's true. And that you can receive a lot of that money, not have a website. So make money and bring clients in, and just make it a little bit harder to get clients because you're now pushing them away till this website is done. It's like this whole website, and they will come and that's not sure anymore, right?

100%? Well, I think you need to really be solid in what you're, who you want to help how you want to help them the work that you're here to do. And it takes Well, for me anyway, it took a lot of experimentation to land in this spot. I mean, I feel like I've had every title, and done everything in the online space up until this point. So if I would have, you know, and I did have a website and various iterations, but it's not what you need in order to be successful. You don't actually quote unquote, need anything. But a lot of people use it as sort of a crutch, just like business cards printed out like, that's good. Like, when was the last time you handed out a business card necessarily, right? You can? Yeah, you don't need a website. That's a beautiful example. But focus on the messaging and who you're here to help and then augment with pieces along the way. If you desire website, great, do that. But it doesn't have to be day one. Or it isn't.

Yeah, get some nice, nice. And then actually, I think like without having clients first, you don't really know what you're needing or know what you're niching down into, or know kind of like where you like. So like when you first start, like go and try a bunch of things and see what lands and then do it. And you know, it's funny, I've always, I've never struggled with tech, I love the tech. But what I've struggled with is finding one that I like in long enough to keep it and not move on to the next one. So I've tried like so many things out there. And I remember hearing a quo. And this line is pretty hard for me. I was like, Oh yeah, the best piece of tech you can use or get is the one that you use. Oh, sorry, the best peak tech they can invest in is the one that you use. And it's like, oh, yeah, just because they you know, this one's fans here. This one's got more bells and whistles jumping to the next platform is not necessarily going to get us the results that we want with the technology. Just starting with something that actually you can work with and stick with I think sounds like a better deal, a better way of doing it. Now, how do you work with your clients that want to like jump tech from tack detected to tech all the time? And there's like so many different options for so many things out there?

Yeah, that's a great question. I really like to look at what they actually need, what they're going to use and what's fit for purpose. Instead of like, I see it all the time in a Facebook group. So I'm gonna be like, what platform should I use? And like you hear all the big name brands thrown out? It's like, that's not what you need at this point in time. So I like to go back to the basics on what do you actually want to do in your business? And then how do we augment those various pieces, but I also like to think long term as well. So it's not what do you need for this month, because I have been a tech jumper as well. I've tried a lot of different platforms. And one I like it, but it's also it burns a lot of time and money if you're hopping from platform to platform. So get clear on short term as well as long term what you actually desire to do. And then kind of like just make the decision stick with it rather than reinventing the wheel time and time and time again, because even just not like the build out of like the the funnels and the automation, it's, you know, making sure all the links and all the places are correct. Like that takes time, whether it's you or a team member. So make the decision and then just kind of put the blinders on and not jump object syndrome. struggle is real. Yeah. But if you just have to like kind of trust yourself and then go with stay the course and not deviate from it. And I know that's not probably what people want to hear. But I wish I would have just done that right off the bat and not gone for like the shiny like the Kajabi is that everyone's like, Oh, you have to do this and you have to have this. I would have just you know, what is my budget actually going to support of what I want to invest every month and then stay Of course with that and made it work, unless it's really, really broken, but honestly,

a lot of money. Yeah, exactly. What a lot of money over the last few years have I done that too? You know, they say that entrepreneur journey is like, you know, winding road. Well, mine was like mountains and like curves, and like, you know, crazy. It was like the Indy 500 Chorus, you know, like, it just so many things to distract you from what you actually need. I think that's a really good key to think about what do you actually need? And what can your budget at this stage in your business allow you to afford? So here's the other question that I have here all the time. It's like, you know, I need to have this in place and that place and this in place, what do you entrepreneurs that are just getting started, like, say, let's say a coach, coaching program, what systems do they actually need to have in place in their business?

So if I was to go back and do it all over again, what I have learned from my seven years of doing this is that you need you know, what the your transformation or what you're going to provide to somebody, you know, I kind of, say your island eight island be where someone now where are you going to get to them? Get them to? And how are you going to do that have that rock solid, clear, crystal clear, a way to show up and support them a way to take payments, and then a way to show up and share what it is that you're doing. Rather than having, you know, 10,000 different offers and all these different containers, I would suggest that somebody focus on one or two key packages, usually I would say something a little on the entry level or lower level price point and something a little bit higher. So that way, you can meet people where they're at, and support them. And just rinse and repeat, like, try it, see it through all the way to the end, like do your launch, and then go on to the next one. And then as you kind of like do it multiple times, then you can say, Okay, this worked really well. These are the tweaks that I want to change after you get through the actual launch for the course of the program. And then the next time, add in those additional tweaks, and then do that rinse and repeat, rinse and repeat. I have clients that we sit down, we have a strategy call, and they are still using the same strategies to sell their offers, you know, like two, three years down the road. So like, when you find something that works, and there's your way of showing up and doing something that is so powerful, instead of what I did is there was one year, I think I launched 32 different offers. Oh, wow. Like it's insane, like when I say that, and it's almost embarrassing. But like in hindsight, now I have very definitive ways that people can come in and work with me. And it just feels so much easier. And then I can just show up and share and promote those offers with ease and I have the content ready to go. I have no if I wanted to do a webinar, I have that ready to go however you want to do it. It's like kind of canned and can easily be done. Does that make sense?

Yeah, for sure. And then they say like a lot less stress, like so we're going through kind of like a revamping and re launching of our brand to and one of the things that we noticed is that we were selling this offer over here this offer with here with partners, and then we're selling our own offer. But then like our time was buying, being diluted by all these different things, and you know, kind of trying to sell each of the different pieces. So instead, we're just putting it all together in one in one piece. This is me a lot easier, easier to market and easier to launch and easier for people to understand what we do. Now, you and I share a mutual friend stuff and stuff. And I used to own a co working space like 10 years ago. And when we were at this co working space, I was newly out of the fitness industry. And now is like starting to do some consulting, I was pretty good at the marketing in the fitness space, which is why we had 10 locations across BC. And now we are going into this co working space. I was doing some consulting. And then I was like, well I can launch books that can help people launch their books, or I can launch a funnel. Sure I can help you with your website. Sure I can help you with. So whatever people were coming to me for was what I was helping them with. Till all of a sudden, we like you could do all these things with us, like podcasting, and funnels and webinars and all these great things that you can support people with. And I'm like, but here's the problem is that one of my friends said to me, she's like, I know you're really good at what you do. But I have no idea what you do. And I'm like was someone that close to me has no idea what I do. I'm doing a pretty crappy job of like making it clear for my customers, how they, they can hire us and how they can work with me. And so that's when I have like stopped everything and just focus on the podcasting. So what you're saying is that some of your clients have had the same offer, and also repeat over and over again. And what I'm finding out there in the industry is that that's actually it's the best way and the fastest way to cash is to keep doing the same thing over and over. If it's working and it worked once or twice and keep going and keep expanding on it. Would you suggest that people keep going with what's working and when is that time to then expand to something new or just keep focusing on what Working,

I think you have to follow your passion and what lights you up. So if you're doing the same offer and it's not exciting, you don't have the energetic energy behind it to actually show up and launch it, then it's definitely time to shift and pivot and bring something else in. I only want to do my business for it being fun. So if it stops being fun than I need to shift, or I need to put something else in. I always like to think about it. And I got this advice from a coach or mentor of mine years ago, it's like, what do you want to be tagged? And Facebook's for? What do you want to what's that thing you want to be known for? And like I think of you, Michelle, and podcasting, like if anybody needs podcasting help, you're the first person that comes to mind. For me, it's backend systems and support. So there's a lot that can go under that umbrella. So I don't think I'll ever get quote, unquote, bored. So I could have a membership that still supports that business model, I could have, you know, high level one on one support, I can do you know, done in a day kind of packages, there's lots of different offers that can fit under that umbrella. But I really feel like sticking to kind of your lane, be known as an expert. And then that's when you can kind of branch out that's not to say that if you have a client that comes in and says, Oh, I need help with this thing, if you truly can help them, then do that, but maybe don't actively market it so that people are like, I don't know what you do.

You know, is Yeah, I know. That's like that was the worst thing you hear Oh, really? Like you don't know it. Weird, okay. But that's when I dropped everything else and focus on podcasting. And that's when I saw our income like totally, like quadruple that year, because we are focused on it. And like you said, like, when you think of me think of podcasting. When I think of you I think of systems and support in online and online businesses. And if you if someone can't be that clear as to how they can tag you, you're right, like that's so you need to get to that point of clarity in your own business. And so I'm all about love what you say you're all about. And this is why we get along, because I'm all about finding my business too. And I get bored really easily. But I know there's a saying that when like I'm getting bored or something your people are just starting to find out about it. And so I think having a little bit of that flexibility in there and your availability to be able to

kind of satisfy your own want to have fun, but also stick in your lane with what you're doing good so that the creativity can come from the different kinds of programs and different ways you do offers. And I was just at a 3d training about masterminds. And I love I came out of there going, Okay, so a mastermind can be a it's just meeting in Mexico twice a year, that can be the mastermind, it doesn't have to be a container that like, is specific. That's where the creativity gets to come in. I think it's so cool.

100% Yeah, how you package your offers, you could do like one off workshops, if there's something that you just are really passionate about. And you've kind of learned, just do that, but have your core programs are offers that people can come into. And if you don't want to launch it every month launched it every quarter, that's totally fine. And then if you have sort of the Qantas such a bad way to say it, but if you have the structure for that launch every quarter, then you focus on that for you know, one month you and your team, get it ready and do that. And then you have two months in between to play and have fun and do a really cool mastermind or these many mines are popping up and retreats. There's lots of things that you can throw in between that sort of one or two key offers that you're really known for. And then that's because we're so multi passionate, like I could teach on so many different things. And there's so many things I love. But you kind of have to eventually be known for one thing and then you can expand out is truly my my opinion on that.

Yeah, I definitely agree. I definitely agree with that. You mentioned something about launching an Indiegogo I wanted to just dive into launching for a second because something like as for someone, for me, I've been online for a while. And I've in the last 10 years, let's just put it this way. I've watched some very interesting people come out of the gates blow up explode online, and then start cross promoting each other. And then they diluted their email list and they all disappeared. And I was like interesting. And they all were kind of launching the same way and in doing kind of the same thing. And they created this really close bond with all each other, which was great. It looks like it was really successful at first. So one, I want to know what's the launching strategy these days that's working well, for online businesses. And how do we still, you know, collaborate and promote each other without then killing each other's email list because essentially what was happening is people were bonus shopping, and they were each promoting each other. And so it looks like the all amalgamated their email lists all the same. It was about 10 of them, and they all went to the same. All the same people were on everyone's list and then they kind of went out of business to be honest. So I don't want to see that happening.

No, we don't want that to happen to anybody. So I feel like okay, well, there's two questions there. Let's start with a launch. strategy, the one that you aligned to is the one that's going to be successful to you. I had talked to a client and we're talking about her offers and an upcoming launch. And I was like, Oh, you could do a masterclass. And she was like, instant, like reaction like, No. And I'm like, okay, you don't have to do that. Like, there's no rules with how long your launch has to be what you need to do. The idea of doing like a five day free challenge or event like, that is not my jam, I don't have the bandwidth for doing that. So that is not how I'm gonna launch. But like doing pop up masterclasses guest expert spots, like that's a beautiful way for me to do it. So I think, again, it goes back to this whole experimentation, trying a couple of different ways, what works, what do you like, and there's a difference between like pushing outside of your comfort zone to something that's like on that growth edge where you're like, Oh, this is a little scary, but also a little bit exciting. So I'm going to try and do a webinar, for example. Or if you like, that's a hard No, I'm not doing that. Like don't force yourself to do something just because it's worked for so and so I have done that mistake. I took what my mentors were doing. And I like reverse engineered, rinsed and repeated, tried to do in my business. And then it didn't work. Surprise, surprise, because it wasn't my style. It wasn't my way of doing things. So I like to do like the non launch launch, if that makes sense. Or the lazy launch is kind of how I've termed it. It's how do you want to show up really, fundamentally, what you need is a way to grow your audience like right away to talk about what it is you're promoting. And then a way to bring people into your offer. It doesn't have to be more complicated than that. And everything works, webinars, work challenges, work, live streams, work cold, DMS work, not my strategy, but it works. I see people do it all the time. So find and play and test it. And then if it doesn't work for you, that was just a data point for something that you tried, don't beat yourself up. If it doesn't go as well as you anticipate, then try something different than next time, tweak, adjust, and then keep the fundamentals when they aren't working as well. So does that answer the question around launch? You know, giving all these answers that are not answers?

Great. IDEA. And it's funny because I you know, this, I've been struggling with this for our launch that's coming up as we're rebranding and doing everything, and I'm looking at all the ways people are viewing it these days. And what I find is that like, oh my gosh, people are putting so many hoops and so many things in the way of people just getting what they want, and being able to enroll and register for something like right away. And I'm like, we're so busy. I think the idea of this doesn't work for me this like five, they have to wait for five days to figure out what you're offering. Or they have to show up five times to get something or, you know, it just doesn't work for me. I feel like I appreciate we say so much is like you know, do what works for you and what you feel like your style, because, yes, well, these ways people are doing things. I don't have the patience to spend that much time to just find out what they're offering to see if I want it or not. So why not give them the offer right up the front and let them know it's coming in. Here's, here's what you can expect some. Yeah, just doing something that feels right to you, I think is so important.

100%. And I think we give our power away to others and think that there's some shiny strategy out there, that's guaranteed to work and anyone who says that they're teaching what's worked for them, not what's going to work for you necessarily. So take everything with a grain of salt, make it your own play and have fun. Because ultimately, if you're showing up in good energy, and you enjoy what you're doing, you're locked in, and super excited about whatever it is you're offering, your launch is gonna go well. But if you're trying to force it, just you're gonna resist it the whole time. The other thing that is like a strategy that's working really well, for a lot of my clients is weightless for offers and then giving some type of bonus to encourage people to get on the waitlist. They're like the first ones to know, if you have X amount of spots, that is a strategy that tends to work well. And then you can kind of nurture with a couple of emails, pre sells are working well too. So people jump in early reward them. So those are some strategic things that are supporting. But you can also do it via DMS, it doesn't have to be like an email sequence that you send as well. So customize it, but those are some ideas that you can try. Oh, that's good. I like those.

I like the waitlist because it kind of temperature checks to your offer, right? Is it like it's you know, people are like, oh, yeah, I want to get on the waitlist for that or doesn't really resonate with me may want to tweak some of the headlines or some of the things that you're saying in there.

Totally. Yeah. And I have another client and she only runs a live program a couple of times a year. And so what she'll actually do is after she launches, she'll get people on the waitlist for fall, or like pre sell it once or two spots are sold out. So that people will be like, oh, you know, maybe there's a crazy long payment plan because the program starts in the fall so you can start your payments now and be done. By the end of the program, so it makes it more accessible for people to jump in and join. So there's all sorts of creative ways that you can do it. But it's really, it's, it's having the, I don't like to icky marketing tactics, it has to be in integrity, and you're doing it for a genuine reason, in order to get people to go and jump in and join you. And then I guess the other question was around, like the cross pollination of lists, I really feel like you have to get out of your circle and start networking with other individuals that are even your potential competition, because there's going to be people that are going to let resonate with me and others that won't, but maybe they still need someone to do their backend system. So getting outside of, you know, the core, eight to 10 people that you always network with and cross promote with. And expanding always be growing your audience with other new individuals, we want to always be bringing more people to the party is kind of how I explain it. So

I like that idea. I feel like the strategy of like going in and like offering to do like, class or something for another, another coaches, the community is good. One of the things that we did really well, last year was embedding our offer in other people's like high ticket programs. So having something that they can embed in so that their clients already came over to our lino low ticket offer that they can get a little result in. And then they would be then in part of our world, and then be, you know, able to join us in some other things. I really liked that strategy a lot last year was, seemed to be good. And it was like a no brainer, because you're adding value to someone else's offer stack. And it's a bonus, that satisfied one of their things. So I'm doing that a few times this year, I'm also giving a few modules of our program into other people's programs, getting and then we're bringing guests experts into our program. And I think like, that's kind of like the way of doing that, as well. It's kind of a way to get outside of your

own circle. And it's even serving your clients like that much more. So the people that come into your containers, it's like, how amazing is it that they're gonna get this additional resource, and they don't have to pay an additional fee, or it's built into the package price. I love it. And it's all about collaboration. And it just feels so genuine to when you do it properly.

Yeah, exactly. Especially when you're, you know, you all serve like similar kind of audience, but with different modalities, right? We're doing a summit coming up in two weeks. And then my two other partners one does affiliate marketing and the other one does book writing yet we both serve the same audience in different ways. So the the summits about

floor authority and influence and profit. And so that will bring in because there's three different kinds of angles of it too. Right. So I think that's kind of a neat, a good joint venture kind of opportunity to grow your list.

Yeah, there's one that I'm going to be part of, and it's sort of a expert panel that's coming together. It's a page challenge, I guess, for lack of a better word or summit, but it's very accessible. And then I get to be spotlighted as a guest expert. So I feel like things like that where people really curate who's coming in and speaking and being part of whether it's a summit or it's bundles people are those seem to be really hot right now as well. So those are great ways to have that collaboration with like minded individuals who again, serve that similar audience.

Yeah, it's such a smart, smart way of doing business. Besides, it's more fun to do business with other people than just yourself. But and then I like that idea of doing some things with people and then getting just expanding outside of that same 10 people.

Try reaching out to people as well to be a guest expert, or to do a collaboration or, you know, they have a Facebook group, you should do a live stream in that or a membership. There's people that are looking for those collaborations. So don't hesitate to reach out as well.

So for listeners that are thinking about doing a podcast or have a podcast, guess what, you have the absolute best platform to be able to reach out to other people, because you can lead with Hey, would you like to get on my podcast? Then they get on to the podcast, and you can have a conversation with them about what else you can do together. And we talked about this earlier by I had two joint venture partners come from podcast interviews in the last 12 months that have generated over $100,000 Each in our business. So those partnerships are gold, and especially if you can meet them through your podcast, like how cool is that? Because then you have this platform you can reach out to people. Everyone usually says yes, when they want to come onto the podcast, and it just makes the relationship accelerate. So you get to know them a lot better. A lot quicker. Yeah, yeah. We're out

to because I love being the person. If someone comes to me and says, Oh, I need help with this, then I can say Oh, I know this person. He or she is amazing. reach out, connect with them, they'll be able to help you. And it's that personal referral as well. That That is super powerful. So

yeah, absolutely Miss connections are great. Well, Nicole, this has been awesome. I love talking about back end systems and helping people get set up. And you know, simple. I think the biggest takeaway today is like simple just start with what you need to do to collect a payment and to deliver a program. And you don't need to get any more complicated than that. Any other words of wisdom you want to leave with our audience today?

Probably so much. But I think fun, like I feel when we start to put pressure on and expectations that it has to be done a certain way, or Rilla. And I'm totally guilty of this. So that we're like wanting the results and like pushing and forcing, that's when like, the wheels fall off the car. So go back, focus on the fun. How do you show up? How do you serve? And then that's when the magic and beauty all kind of comes together?

Whoo, that's good. I love it. And one more question popped in my head as we were, as you were saying that, okay, so what other industries in this world only launch a few times a year and like clients hitting like, if you're a plumber, or, you know, landscaping or like, that seems so weird. So what's your what's your opinion? Is it launching? Or is it evergreen enrollment? Or is there a combination of both?

I think there's beauty in both I, it depends on the container too, because like I don't, I've been in masterminds that have been evergreen enrollment, and I don't like, I feel like you, you lose the magic of having new people come in every month or every couple of months, it's just not as great of a space. Whereas group program, maybe that's not as big a deal if there's live q&a. So it depends on the intimacy of the actual container and program. I think as a good business and what I like to work with my clients on it, I don't suggest having just one offer that you can get into, you know, twice a year that one client who does that live program, we actually built it out. So she could have a self study program, with the content that she curated in her more exclusive live course. But she could sell that passively to continue to generate income. And then if people wanted to upgrade into the one on or into that one on one or group container they could. So you have to really think about how you want to support people how you like to be supported, because odds are, whatever business model you whatever kind of courses and programs you buy is probably going to be what your people want. So if you just love high end, one on one support, that's probably what you should focus on providing. If you love memberships, then thinking about the membership model, but strategically, look and see what your income goals are, how can you can actually support and deliver on what you're doing without overextending and burning yourself out. And then you can build that accordingly. But I think it makes sense to look at passive income, reoccurring income, as well as it's always nice to have those big cash influxes as well with a live launch. But I wouldn't be live launching every single month with a lot of challenge. Like it's just, it wouldn't fly. Sounds like Salesforce. I mean, you also have to think to like, Do you have a team? Or is it just you? And what can you take on? Do you have kids? Do you not have kids are you know, like, are you traveling? Do you have a full time job, like there's all sorts of factors that play into how you want to manage and run your business. So it's our businesses, we get to decide how we want to run them. Don't let anybody else tell you that it has to be quote, unquote, this way, and then start just creating. And I guess the other piece of advice to you is, still often we have this big vision of where we want to get to and we know crystal clear exactly what that is. And we think it has to be done. Now, we have to have it all done today. And your business is a journey. It's a beautiful, sometimes mountains and valleys and crazy racetracks and you're like, you know, you take corner a little too tight, you kinda you know, got pit stop for a little bit. So you can get back on the track, but it doesn't have to be rushed or forced. So take that pressure off. I think that would be another lesson that I've learned along the way I continue to embody and learn I love

it and like at the end of the day create a business that you love because I'm can't believe the amount of people I'm running into these days that you know, and I understand cuz I've done it twice in my previous businesses, but you created yourself in jail or you thought you went out there to create a business that you absolutely love and you did all the right things but now you're working too hard, not making enough money, not loving the business and in fact you're ready to give up and so we don't want you to do that. Once you take deep breath or realign reignite that excitement for your business again and find something that you love. So Thank you Nicole for being here today.

Me You are so welcome. amplify your family go out there and have a fabulous week and remember, you know you don't need to have everything in place before you get started. So if you're Thinking about getting started out there. Just do it and go with the minimal amount that you need to take a payment and get a program going says the goal and then you're off to the races for the back end system. Alright, take care guys have a good week.