In this episode, Derik Belair, Co-Founder and CEO of Augmentt Technology, takes us through the fascinating journey of building a platform designed to help MSPs manage and secure Microsoft environments. Derik shares how the idea for Augmentt Technology was born during a sailing trip, spurred by a market shift toward cloud and SaaS solutions. He walks us through the early days of drafting a business plan, developing a prototype, and gathering valuable feedback from MSPs.

Derik also delves into the challenges and triumphs of building a strong team, adapting to remote work, and maintaining company culture during the pandemic. He discusses the importance of honest customer feedback, the role of founders in driving sales, and the hurdles of scaling a growing company. Additionally, Derik draws insightful parallels between sailing and cybersecurity, emphasizing preparedness, adaptability, and communication as key elements in both fields. Whether you're an aspiring entrepreneur or a seasoned professional in the tech industry, this episode is packed with valuable insights.