Jen shares the top 10 mistakes she sees entrepreneurs making in their businesses based on over 25 years of experience. She discusses common issues with business plans, branding, marketing, operations, cash flow management, mindset and more. Learn how to identify mistakes you may be making and tips to help your business succeed.

Episode Highlights:

• Lack of a clear business plan hinders growth and direction
• Branding is more than a logo - it's the foundation of your business
• Marketing is essential, even if you don't like it, to stay visible
• Websites are crucial for a digital presence and customer data protection
• Cash flow processes need to be tight to avoid overspending or loss of funds
• Compliance, trademarks and legal protection of assets is important
• Customer service issues can damage your brand if not addressed
• Mindset impacts everything - focus on positivity for challenges
• Investment in systems, people and yourself is key to long term success

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Filmed and edited by Poddster, Dubai's pioneering podcast studios. Book your recording slot: https://www.poddster.com/