In this episode, I'm going to show you how to come up with endless ideas for compelling content that your ideal audience will absolutely love. You'll never run out of content ideas in the future when you master how to do a brainstorming session and collect all your ideas in a place where you can access them in the future.

I'll tell you the secrets to set yourself up for success so you generate the most ideas during your designated time. It's important to plan this time with certain strategies in mind so you're not heading down rabbit holes that are not productive paths.

Additionally, ideas are lost too often because content creators have no one set place to put their ideas. Start with a designated content container and always put your content ideas into that one place. This way, you'll always have plenty of accessible sparks and ideas for coming up with magnetic new content for your audience whenever you want.

Tune in to this episode to learn how to produce an endless content stream for your business.

Don’t Miss Inside This Episode:

• How to set up your brainstorming sessions so you'll be able to create the most ideas for your future content.
• Discover how to remember the most important ways to set up for content idea success using the acronym, CONTENT.
• One surprising place to mine for content creation ideas that will guarantee your audience will love what you write about. HINT-they've already shown you what they like there.
• How to use Amazon to spark ideas for coaching groups and digital products.

Links and products mentioned in today's episode:

If you liked these tips for content creation, head over to ShesGotContent.com/content and get your ToolKit/Workbook to "Never Run Out of Content Ideas."

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

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Thanks for listening!

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

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Below their content creators, You're listening to the She's got

content podcast. It's all about creating content for

your coaching business. I'm your host, Doctor Melissa

Brown, and I'm here every week to help you get your content

out of your head, out of your heart, and out there into the world

Where that information and your services can impact the

most people. Get ready to take notes today and

then take action content creators. Let's dive in with

today's episode because you've got content to get out

there. Hey there, and welcome back to another episode of the

She's got content podcast. I'm your host, Melissa Brown,

and I'm here every week with another less for getting that content out of

your head, out of your heart, and out there into the world.

Today, we're gonna talk about how to do a brainstorming

session to come up with all kinds of ideas for your content.

Now you might be asking, why do a brainstorming session?

Well, you'll never again have the experience of looking at that

blank computer screen, and wondering what you're gonna write about for your next

blog post or podcast episode once you've come up with

all these ideas. You'll always have ideas for writing

emails, and it can even help you come up with your next

digital product or a workshop idea, or maybe even an e

book topic. You'll never run out of ideas to write about when you

sit down and you plan out doing a content

brainstorming session. And the good news is you can always do

another one. And another, there's no limit to how many

ideas you might come up with to create that content for your

audience when you learn how to do this. So let's just go ahead and

dive into it. The first thing you need to do to have

your content brainstorming session is to commit

to doing it. That means put a date on your calendar block

off a minimum of 1 hour or better yet maybe 2 hours

for a particular day. You can create a lot of

content ideas with that focused and non distracted

chunk of time where you're not being interrupted,

distracted by all the little things that can happen when you

think ahead of time to block that time off.

So this is really important to plan for this time, so you're not getting

distracted or interrupted. Because that's gonna break that

creative connection with your brain, and it won't be as effective

as if you really have that concentrated amount of time where you

can focus on what you're doing. The other reason for putting a date

on your calendar is that if you don't plan for

doing it. Then it's either not gonna happen at all,

or, again, you'll be distracted by something else, and something else will

be more important Or you'll give up your

priority for doing the content brainstorming session.

Distractions are things like children or dogs or other

pets that might be looking for attention or phones or anything

that rings or dings. You wanna make sure that you've got those

phones turned off, or at least silence them so that you're not

distracted by an auditory ding ding

ring. You might also wanna make sure your computer notifications

are on the silence. There's also different apps or

sites you can use on the computer where you're not gonna be disrupted by those

notifications that will distract you. If you've got

kids, make plans for the kids. You don't wanna be interrupted

when you're doing your brainstorming session because they're having a

fight or they need a snack, or they

need a board and break. And you also don't wanna be interrupted by

the dog who needs a bio break and needs to go outside. So

if you have a pet that needs to go out, make sure that's been done

before you sit down to do your session.

And if you don't make every effort, to turn off the distractions

and potential disruptions before you get started.

You might find that your designated time to do your session is

gone before you accomplish what you wanna get done.

It might even be gone before you get started. Within your brainstorming

time, you'll wanna set a timer. for some tasks that you'll do

because it's really easy to go down some rabbit holes, and then you'll lose your

focus. And then, again, you're designated

time for doing this brainstorming session is

just eaten up by exploring things on that proverbial

rabbit hole. You don't want your planning time to be

poof, gone. So commit to a time

and plan for that time. You also

wanna set up your environment to best tap into your

creativity. Maybe you like to listen to music

or perhaps you prefer to have an app playing the sound of rain

or ocean or meditation music. because that

may help you tap into your creative side more easily.

I prefer quiet and just silence. to tap

into my creative side. Some people find they like

having a candle burning or maybe even some incense. If

you're at a desk, It's best to remove all the

clutter, all those distracting papers so you're not

tempted by them whether to read them file them

or somehow deal with them. So clear off your desk.

One of the things I like to do is leave a notepad or a sheet

of paper on the desk, though. That way, if something else

invades my thought processes and reminds me, oh my gosh. I

forgot to do this. I forgot to do that. Gotta remember to

buy milk or eggs at the grocery store or any number of things

that threaten to disrupt your time. You can write those

things down on the notepad. Just don't jump in and try and

do that thing right away. As soon as that brainstorming

session is over, that's when you can do it. Just write it on

that piece of paper or notepad. and let it go and get

back to the task you're working on. And that's the first thing you're gonna

look at when you're finished with your brainstorming session. So you can take care of

those things later. So you've got the time set

aside. You've planned for potential distractions and interruptions.

You've set up the environment for stimulating your creative

process. However, that looks for you. What's

next? you need to come up with some type of a container,

some place where you'll put all of your ideas.

either copy and paste them in this place or write

them in. So decide on that container

where your content ideas will be stored.

That could be a Trello board. I myself use Trello.

It might be a a Word document or a Google Sheet.

You could also use Dropbox or Evernote just someplace where you

put all of your ideas. That is preferable

to writing out your ideas on sticky notes or scrap papers

that tend to get lost. You're investing your time here

on this brainstorming session, and you wanna capture those ideas in

some kind of a container so you'll always have them at the ready in the

future. So you've decided on where you're gonna put

those ideas. Now you're ready to start. One of

the best ways to get started is to just do a brain

dump. So set a timer for 10 minutes

Remember, we don't wanna go down any rabbit holes. So set that timer for

10 minutes and then just write down

everything or type it into a a trello board

wherever you want to put it. Whatever is that container, get

everything out of your brain, a brain dump, of everything that you

think you like to write about. What does your ideal

clients struggle with? What are their challenges? What do

they wanna achieve? What results do they wanna get?

Write down all those results, topics,

subtopics, all the things clients have asked for in the past

that you thought might be a good idea, just everything that comes to

mind. What would help your ideal client

move from pain island to pleasure island?

Now I need to say this. This is a no judgment

zone. Don't filter or judge at this stage. Just

write down or type up -- all the ideas that come to

you. Put those into your container. You can deal with

it later. There are no dumb ideas at this point. Whenever

you think of something, write it down. Don't be judgmental.

It's not a good idea. It's not a bad idea. It's just an

idea. Your brainstorming everything right now. Put

down anything that comes into your mind. No matter how likely you

are to do it, to write about it, or use that as

content or how unlikely you are. No judgment.

It's just about getting everything down.

And I wanna make a point here that your goal

here is to create different topics or even titles

if it comes to you for content. But remember, you're not married to

these topics. You're not married to those titles. This

is completely changeable. This is a starting spark.

So eventually, you may change those. You might come up with a

completely different title, and maybe there are topics you'll write

down that you don't ever write about. But this is

just to remind you for the next time when you're planning out your content for

the month or the quarter. These ideas that you

put down will spark whatever you decide to

write about or, like I said before, It

could be a product or a course for sale.

This is just gonna get you going. Eventually, you'll come up with a different

title, most likely. but you just wanna get

all the ideas as it comes to you in this creative session.

Okay. Now after your 10 minutes of brain dumping,

move on to a different task. You could Next,

do a Google search for keywords or topics. And, again, you

wanna set a timer. This time,

put a little more time on the clock, 15 to 30

minutes. One of the things that I find happens especially

with some of these tasks in a Google research is

that if I don't set a timer and I know I'm not alone, I

can get sucked down a rabbit hole of research, and the

research is not necessarily research. It could be cat

videos or dog videos or pet videos of any kind,

or clickbait type headlines that make me completely forget what

I'm doing. And then I start reading articles that have nothing to do with

the task at hand. So your timer will remind

you. If you hear it or you see it on your desk ticking

away, it helps remind you that you only have a certain

amount of time to do this research. It's gonna help keep you focused.

So set that timer for each of these different sections of your

brainstorming. So this one, For the Google search, you're

going to do between 15:30 minutes.

Now during that Google research,

Be sure to check out the section called, people also

ask, and at the bottom of your Google search, there

is a see more section. Those areas will give

you even more ideas for topics or even titles.

So you've done a brain dump, you've done a Google search, and

the 3rd place to use to come up with some ideas in your

brainstorming session, is your past content.

Now put about 30 minutes on the timer for this section.

And that could be less if you don't have a lot of content out there,

but if you've been writing blogs or you have a podcast or

YouTube channel, you wanna go over all of that

past content and determine which articles

or podcast episodes or videos have resonated

most with your readers. You could use Google Analytics

to see which ones have been the most popular or go by the

comments that have been posted. Read through those comments

and see what was said about that topic. You can write

more content about those particular topics

or you can also refresh and repurpose that material to

create something new. So add those

popular posts to your idea of brainstorming list

and mark them for repurposing, refreshing,

or writing new material. Now

your 4th place to head would be to Amazon.

Yes. Amazon. You wanna spend about 30 minutes

looking up book titles in your niche.

Use the look inside tool to study the table of

contents for ideas you can use for content starters.

but it's also great to use that for titles of

future blog posts or even coaching programs. You're using

the content inside that look inside tool for

sparks. Remember, you're not stealing material that's in there.

You're just using that as a starting place, a

place to think of creative ideas that your audience

would be interested in. And there you have it.

How to do brainstorming sessions for content ideas, so you'll

never run out of content ideas in the future. One of the ways

that I like to help people remember, those particular points is through an

acronym, and believe it or not, that acronym word

is content. Let me go through that with you. I'll

recap and remind you as we go through this acronym.

So starting with co, the c o of content.

It stands for commit to a time. And,

also, it helps you to remember you need to capture all of your

ideas into some kind of container. So

CO is for commit to a time and a container

for all of your ideas. And the n in

content stands for no distractions. So make sure that

all of the things that could potentially distract you,

make sure you've got those removed. The next letter is

t. That is for timer. Make sure that you set a timer

for the different sections where you're gonna be doing your brainstorming

ideas. Using that timer helps you keep focused,

and it prevents you from going down rabbit holes, burning up all

that time you set aside for your brainstorming session. e

is the next letter. It's for the environment. Set the mood.

Set the ambiance for your brainstorming session, whether that's with the use

some soft music or meditation, some chimes in the

background, or use some essential oil

to diffuse or maybe some incense. You wanna clear

that clutter off your desktop and add a

notebook or a piece of paper. So you can write down anything

that crops up that you wanna remember to take care of after you're

done. things that have nothing to do with your content ideas.

Write that down, and then just let it go. Now

second, letter n in content.

And that stands for, there are no dumb ideas.

Write them all down. There'll be no judging at this point.

No judgment, no dumb ideas. And the

last t is for topics. You're looking for topics.

Titles. Write everything down. Eventually, you're gonna sort through

all of that. So that's the acronym

content and how to go about creating a content

brainstorming session to generate a large volume of

content ideas. Okay. So

there you have it. How to do a content

brainstorming session never run out of content ideas.

I hope you got a few golden nuggets from today's episode.

I'll be back next week with another episode of the She's got

content podcast. In the meantime, make sure that

you're getting your content out of your head, out of your heart,

and out there into the world where people are waiting to

learn from you. Have a great week.

Thank you for tuning in to this episode of the She's got content

podcast. I hope you got at least one nugget to take action on this

week. If you got value from today's episode, I would be

so grateful when you leave a 5 star rating wherever you listen to

podcast. It only takes a second, and it really helps me get my message out

to impact even more people so they can in turn keep the ripple

going. If you're listening on Apple Podcast, and leave a

review of the show. It would really make my day, and you just might

receive a shout out on the show with my content creator of the week when

I read out your review. And last but never least, if you want

an endless supply of just right ideas for content you can write

about for your blog post, your emails, your videos,

podcast episodes, all the content things, then you wanna head over

to my website at she's got content dot com forward

slash content, and pick up your free workbook. Never run out of

content ideas. Look for that link in the show notes today

along with the other links mentioned in today's episode.

Until next time content creators, you've got an audience waiting to hear from you,

and you've got content to share with them. Stop being the best kept

secret and make a bigger impact when you've got