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Fastest Path To Clients
Episode 3517th May 2022 • The Category Queen Show • Kinsey Machos
00:00:00 00:11:18

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Kinsey helps us understand why less is more when looking for more clients. You need to get rid of the ‘road-blocks’ that are preventing clients from reaching you. Once you simplify your strategies - the clients will come!

Do not miss these highlights:

02:43 Part of our unique method is showing people that less is more.

03:30 The pathway to get you from unknown to in-demand.

04:00 Several steps of taking somebody from not even knowing about you, to becoming a client.

07:06 Especially if you're in that 100k mark, make sure that you have less steps.

08:13 Simplify - make sure you have a simple path for clients to reach you.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.

Instagram: @kinseymachos

Facebook: @kinsmachos


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Welcome to captivate and close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high paying clients, using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in.


Hey, you, welcome back to another episode of captivating clothes. I'm so happy to be here with you today, wherever you are plugging in. It is Friday at the time of this recording. And we are just wrapping up our master your high ticket offer bootcamp and it has been so good. We love creating free experiences for our audience. It's one of our core unique methods for reaching more people having a greater impact. And of course, getting more clients peut for people that are ready to take their business to the next level for people that don't want to stay stuck anymore. And so we have just found that these are just, it's just so good.


So we're going to be talking more about that we're actually just talking about this as a team, I don't talk a lot about our unique launch method in in bunch of my messaging. As consistently as I would like I definitely kind of weave it in here and there. But definitely not to the caliber that it or definitely doesn't get the attention it deserves. Because this is reallyone of our secrets, secret weapons, really.


So we'll be talking more about that. But what I want to talk about is actually sort of counterintuitive to what you might think of as a launch or a challenge. But this idea of the fastest path to clients in cash. And we teach this in 10k content collective, which is our core signature offer K for coaches, consultants, service based entrepreneurs that are looking to attract more clients online and create that magnetic presence that pulls people in. And part of our unique method is showing people that less is more.


And what we have learned is because the online industry is overly saturated with information, different sales strategies, different marketing strategies, all the different ways that you could attract and convert a client that has created so much confusion for entrepreneurs like you because it creates sort of this desire to feel like you need to have all the things in place in order to be successful as a online entrepreneur. And what we teach is, is opposite of that, right? Less is more, and actually there's a pathway to get you from right unknown to in demand. And it's a rinse and repeat. And we call this the fastest path because it's really about removing the barriers between you and your potential client. Okay? So when you think about sort of this idea of taking somebody from not even knowing about you to becoming a client, there are steps within that, that you have to or that your client potential client has to go through in order to get there. And what we want you to do is actually condense that and accelerate that. accelerate it. Okay. So let's say you run a webinar or a masterclass as one of your core methods for getting clients now, we love webinars, we love masterclasses I like more non traditional version of webinars, probably than what you're used to seeing, but that's great, right?


And what you need to understand is that is a journey within itself that you've created came and that journey has several different steps came so first of all, somebody has to know you, okay, so obviously nobody's gonna sign up your you can't get signups for your masterclass if you don't have eyeballs okay. So you have to have an audience to promote the masterclass to okay, then they have to decide if they even want to opt into your masterclass, okay, that's another step.


Now, they have to decide if they're actually even going to show up. So what we know about masterclass or even any live launch, live launch experience or even if it's web, Evergreen, you know that just because you have a certain number of opt ins doesn't necessarily mean that's going to equal, you know, number of show up or even, obviously, number of clients, right, those numbers go down. So even if somebody opts into your masterclass, it's less likely that they're going to actually show up, okay, so it's another step in that journey. Okay. So they have to know you, they have to want to sign up for your masterclass and then they have to want to show up live for it. Okay. Now, let's say they show up live, they sit through the entire masterclass, which is also another step, they hear your pitch at the end of the masterclass. And hopefully, that's just sort of like a apply now or book a call, okay, I never really recommend pitching on master classes for higher ticket programs. But again, now you added another step, they have to book a call, okay, they have to make a decision to book a call, you have had to sold them on the idea that the next best thing is to book a call or apply for your program. Okay, that's another step in the process.


Okay. Now, let's say they book a call, okay? They have to be able to show up for the call. How many of you have had people book a call with you or say that they're interested, but then it's a no show. Okay, so another step, now we get on the phone with them, right? And they have to decide to get on the phone. And now they have to make another decision and decide whether or not they're going to join your program. Okay? This is a fully fleshed out client narrative is what we call it. And it's something that works well, right. But there's a lot of variables that you have to dial in, in order for it to, for it to work for you better. And what we want for you, especially if you're in that 100k mark is making sure that you have less steps, it's sort of like less barriers for that person to become a client.


So I talk all the time about my 21k day when I was like, so mind blown, right? I had this not just a five figure day, right is like $21,000 in coaching that I sold in one day, and it was from one social media post, right? And not is that is an example of fastest path, right? I put a piece of content out, they love it, it has a very strong call to action, they show up in my DMs they're like, let me hear more, right, we get on the phone, and we close them on the phone. So of course, there's some similarities of steps within the masterclass journey, but there's much less of them.


And even if so, then I'm not telling you to go out and create a webinar, right? If you have one great master, get those dialed in. But make sure you also have this simple path to get clients. What people do is they overcomplicate the systems, they overcomplicate the process, they think they need more to be able to create more. But what happens is that muddies the situation, the more variables you have, the harder is to master. And the more steps that your clients have to go through or your potential clients have to go through to become a client. So right now, especially under that 100k mark, make sure your pathways are simple, do not put in a ton of barriers for people to become a client of yours. Right, don't feel like you need to do all the things you need to build out a course you need to build out a free lead magnet, you need to launch a free group, whatever that looks like whatever steps you're adding in there that are taking your potential client further and further away from you remove them. really simplify that and know that getting clients is that simple. We still use even though our business model is much more complex, much more higher level, we still use the most simple framework for getting clients because it works. It's it's really the mastering of those principles. And so for you making sure you also have leverage to be able to get going get a client today without feeling like you need to do any more right, making sure you do have that pipeline built up but you know how to get a client today. You know how to get a client tomorrow, right? And it's really distilling those pathways, making sure that you have a way for people to become your client best.


Simplify, simplify, simplify. So I hope you enjoyed this. As much as I love deliver Rena, you know me I love talking about how do we really pull back the curtain and simplify your life simplify your business. If you love this so much, I would love for you to share it on Instagram, just take a snapshot and tag me at Kinsey Makis. And let me know you're listening. I love being able to pour into your ears and your hearts and your minds. And just, I'm just so thankful for you for being here today. So until next time.




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