Global partnerships and channels expert Jay McBain talks about the evolving world of ecosystems and the future of partnerships. Here's what you'll learn:

1. The Evolution of Partnerships: How partnerships transitioned from traditional two-tier distribution models to today’s AI-driven, outcome-based ecosystems​​.
2. Key Trends for the Next Decade: The rise of API-driven integrations, the importance of measurable partnership moments, and the shift towards consumption and outcome-based pricing​​.
3. Advice for Emerging Leaders: Practical guidance for navigating traditional organisational structures and aligning incentives with modern partnership strategies​​.

Connect:

• LinkedIn
• Website

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