In this video, I sit down with B2B YouTube specialist Samu Kovács to break down why YouTube is one of the most underrated and untapped channels in B2B right now.

We cover:

→ Why YouTube beats LinkedIn for cutting through the noise in B2B

→ How to rank your videos and attract your exact ICP without needing thousands of views

→ The YouTube-first content strategy that actually drives inbound leads and pipeline

→ How to convert views into booked calls with the right CTAs

If you are a B2B marketer or founder looking for a channel that builds trust, drives pipeline, and compounds over time.

Tune in and learn:

→ Why 300 views from your ICP beats 30,000 random views

→ How search-based YouTube content creates evergreen traffic for years

→ What actually makes a video rank (hint: it is not the tags)

→ How to turn YouTube into your number one lead gen channel

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🔗 Links + CTAs

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🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

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Timestamps:

00:00 Why YouTube Is the Most Underrated B2B Channel Right Now

00:02 Introducing Samu Kovács, B2B YouTube Specialist

00:04 How Samu Got Started and Why He Went All In on B2B YouTube

00:06 Why LinkedIn Is Getting Crowded and What YouTube Offers Instead

00:12 Why 300 Views From Your ICP Beats 30,000 Random Views

00:14 How to Build a YouTube Strategy That Actually Drives Inbound

00:20 Search vs Algorithm: Which Should B2B Companies Prioritize

00:21 What Actually Makes a YouTube Video Rank (It Is Not the Tags)

00:24 Podcast Format vs YouTube-First Videos: What Performs Better

00:44 Will AI Kill YouTube? Why Storytelling Is the New Moat

00:46 How to Make Your Content Impossible to Replicate

00:47 How to Convert YouTube Views Into Booked Calls and Leads

00:49 Where to Find Samu and Learn More

S08 E231 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #leadgeneration #digitalmarketing