On this episode we chat with Yaseen and Yusuf Shurbaji, managing partners and co-founders of Prismfly. 

Prismfly specializes in conversion rate optimization alongside best-in-class design and development to create leading digital experiences. Yaseen and Yusuf share the different paths they took to get started in ecommerce before deciding to go into business together as brothers.

They share with us some of the misunderstandings about CRO, why subscriptions are key to growing your most loyal customer base, as well as the benefits of adding bundling options to your products.

We wrap up our conversation with advice to new merchants just starting out, as well as what ecommerce trends to keep an eye on in 2022.