The conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the importance of creating valuable content and leveraging local keywords. Ultimately, this episode serves as a comprehensive guide for pet grooming professionals aiming to elevate their marketing strategies and ensure their businesses thrive in the increasingly competitive market.

Takeaways:

• In the digital age, local SEO is essential for pet groomers to attract customers in their vicinity, significantly impacting their business growth.
• Establishing a strong online presence through social media and a well-optimized website can enhance visibility and credibility for pet grooming services.
• Engaging content creation, including blogs and videos, should be tailored to the interests and needs of your target audience for effective marketing.
• Utilizing local keywords in your content is crucial for improving search engine rankings and attracting local clientele effectively.

As always, I'd like to thank the podcast sponsor Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-FREE transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

You can find out more about New Ghost Media on their website: https://newmediaghost.com/

Welcome to the Pet Grooming Business Podcast with me, Bill Betts, where we give practical business advice to help you grow your pet grooming business.

This podcast is sponsored by Low Pay, the low rate payment app that gives you more.

So without further ado, let's get going.

Welcome everyone.

Welcome to our little lunch and learners, I like to call them.

And today we are joined by Kiki from New Media Coast Ghost.

New Media Ghost.

Welcome, Kiki.

How are you?

I'm good.

Thank you for having me, Bill.

You're welcome.

So tell us a little bit about yourself and your business.

How did you get into the line of business that you're in?

Okay, so long story short, I'd be running marketing for heads as a head of department or a director or a manager for about 20 years.

I wasn't expecting this question.

So, yeah, and I fell into it because I just started to love marketing.

I started with an agency and then from the agency I moved up.

So as a PA to marketing director, I loved what I was learning.

And then I learned even more about marketing, got myself qualified and have been working in marketing ever since.

Me for corporates.

And then eventually I started my own business.

Nice.

When you say qualified, tell us if you can tell us a bit about that.

I mean, because a lot of people will go out there and maybe talk to people about marketing, but is there an actual qualification?

Should we be looking for people that are qualified in this?

Do you know what, I'm glad you asked this question because it was when I qualified, which I'll go into now.

It was a lot of heartache and a lot of time spent whilst I was working.

So yes, there are qualifications.

You can get a marketing degree.

And I'm actually a chartered marketer, which means that every year and I'm a member of the Charter Institute of Marketing, which is the cim, which means that every year I get checked.

So I have to provide CPD's to show that I know what I'm talking about, that I, what I do, I am.

That they agree with and I have to submit it.

And every year I get checked.

So yes, there is a difference.

And sometimes it's quite frustrating because I put all this time and effort in like other qualified marketers and yet you see everybody else jumping on and saying, I can do marketing.

And you're like, and I'm not saying that they can't.

They probably, they, they can.

But it's great to have a qualification behind you to back up them.

What the Institute of Marketing says, I.

Take it when you do cpd does that just keep you up to date with all the local, all the, you know, up to, up to date things with marketing?

I don't really know how to phrase it.

Yeah.

So basically at the end of each year, so I think everybody has a different time of the year.

So mine's in November.

At the end of every year, you have to submit in, they'll ask you a list of questions, they'll have a framework and then.

Sorry, not a list of questions, they'll have a framework and then you have to provide dissertations for four pieces of the framework that they've put on their system to show that and to explain that.

How you correlate whatever their questionnaire is as such, or whatever their information is and how you've learned throughout the year?

Definitely.

And then somebody checks that over to see whether it's true or not.

And you.

So you can get chosen to be.

To be checked, or they can just look at it and go, okay, this is telling the truth.

Just by doing background checks.

I mean, you've certainly chosen an industry that is just forever changing, haven't you?

I mean, I always say when we started our grooming business, A to Z Animal Care, that was in the times of the Yellow Pages.

So we chose our name at the top, you know, so it could be top of the pet section.

20 years of marketing, you must have seen the changes have just been enormous, haven't they?

Oh, it's phenomenal because now all those A to Z and Yellow Pages and all those, you know, directories.

Yeah, they're still using online mechanisms because they need to get with the program, but.

But they're still out there.

So now you might see the Thompson local and is about that thin when you be that big.

Like we used to use like Yellow Pages as a doorstop when I was growing up.

Yeah, well, Jeff Capes used to like rip it in half and stuff.

Yes.

Yeah.

Interesting.

Because everything now is at your fingertips.

And now you can get more granular with the Internet and using everything on digital.

Whereas when you have Yellow Pages back, way back when I remember our telesales marketers in, in marketing, they used to have to go through and just cross out each part of.

So now you can retarget customers using online resources.

Whereas before with the Yellow Pages it was kind of like, okay, I got to look for all the pet people under A, under B, under C.

But now you can just go online and just look geographically in all those different dimensions of using the Internet.

It's great.

I love it.

Yeah, it's amazing, isn't it?

And how much to the, how much has all changed?

I mean, recently I've been talking to my clients and I've mentioned it on a few podcasts recently about how maybe social media isn't working as well for people as it was, you know, and we're kind of beholden to the social media companies.

Are we putting everything in the one social media basket?

So this is why we wanted to bring, bring yourself in to start talking about alternatives to social media.

Not all, not all pet groomers do alternatives to social media.

Some people I met, I spoke to a boomer a few last month actually, who was just using Facebook and was saying, you know, my, my, my customer database is just gradually getting lower and lower and where's everyone gone?

Is we need to broaden our horizon, don't we?

Oh, definitely.

So social media isn't dead, in my opinion.

I think everybody should use social media and we'll come to that a little bit later.

But it's a really good source of getting everybody just to view.

And that's where I use social media for, and that's where I use my clients social media for, is you can write information and you can put videos out and podcasts out.

Then who's going to know unless you put it on social media first.

Yeah, yeah.

So, yeah, you're right, it's not dead.

It's not dead.

But are we putting everything in one basket?

And can we broaden our rising around marketing?

So, you know, we've probably all heard of SEO, search engine optimization, but you'll bring in a little bit different on this podcast and we're going to go into something that I'd not really heard of until I started speaking to you, local SEO.

So tell us a little bit about local search engine optimization.

Yeah, so local SEO is basically about ensuring that your business appears in your local searches.

So local, we're talking about the people around you.

And for pet groomers, this is really, this is vital actually, because you're hardly ever going to get somebody who's going to be outside of your jurisdiction, whether that's, you know, 10 miles, 20 miles, who's going to come out and use the pet groomer within that, with outside of that vicinity.

So it's always good to look at expanding your base, say 20, 30 miles, maybe even 40 miles, but closer to where you are offering the services or products.

So local SEO, you know, pet groomers should look for things like pet groomers near me, so when somebody's searching it, that, that's what they're searching for.

So then you come up in that area, things like best dog groomer in whichever town you're in.

So you know, best dog groomer in Bethesdon or Tenterden.

So it's to stand out in your local area and why it matters.

Actually, this is, this bit is really important because 80% of consumers use search engines to find local services.

So whatever service it is, if you look at what you.

When you're searching for something, maybe the local cake shop or whatever it is, and the opening times, you might put in there, you know, what's the local cake shop to here, wherever you are.

So you could be visiting, I don't know, Bristol, and put, you know, the closest Ferraris, bakeries, if there is one in Bristol, you know, in this area.

So locally.

So like I said, Over 80% of consumers use search engines to find local services.

Also, appearing in local search results increases your visibility and credibility because you're in that space and it provides a high return on investment compared with like other marketing strategies.

You know, if you do it right, yeah, it can give you a better return on investment than just plowing all your advertising in one area.

And it's organic, so you're not paying for it, but you're paying for the time for you doing it.

This podcast is sponsored by Low Pay.

Low Pay is half the price of Sum up and Zettle.

So you keep more of the money that you earn.

Rates start at 0.79%.

Yeah, I do get a bit.

I do get some pushback sometimes where people say, well, I don't need a website, I don't need, you know, Google, because I get a lot of word for word, word of mouth.

But yeah, you know, it all goes into the mix, doesn't it?

And word of mouth is part of your toolkit when it comes to marketing.

But, you know, unless you've got someone that gossips loads within your town, does everyone actually bump into that person?

Does everyone hear about you?

And interesting.

I'm glad you brought up word of mouth because my business has been built on word of mouth and it's only recently that I'm starting to come out a little bit out of my shall and go on videos.

But actually, if you look at, when you've heard of someone, word of mouth.

So through word of mouth, whatever it is.

So we'll talk about, say, you know, somebody said that that's a brilliant garden shop around the corner and they're selling the best plants.

And you're into plants.

Yes, you will go There because it's someone you trust that's telling you.

But before you even go there, you will do a search.

So whether, whether somebody talks about your word or mouth or not, which is actually better, they're bringing in the credibility because the person that's talking about you, you clearly trust them at some point.

But you will always go and say, oh, where is this place?

Or what else do they do?

Or, you know, let's have a look at, you know, even with, in, in the case of me, when somebody's looking for digital marketing services and they say, oh, try Kiki and try new media codes, they're a tiny team, but they're great, blah, blah, blah.

So they will always land on my website or search for me to see what else I do.

They'll look at credibility, they look at testimonials.

So all is really important in your local searches.

Yeah, they've always been nosy and that goes towards that.

7, 11, 4 and no like and trust.

Which, yeah, hopefully people are listening to.

Our podcast will know what I'm talking about.

What I also find interesting is our, our pet grooming business offers dog grooming and cat grooming.

And I think it's interesting that I, I feel that people that own cats will drive further to find, to use services and people that maybe use dogs.

And sometimes we actually have, we have clients that drive past other groomers to get to us as well.

And I think that's quite, that's quite impactful when it comes to marketing.

But I suppose it's, it's starting to know your, your client base, starting to understand their demographics and their psychology, I suppose as to then putting yourself out there and your marketing, knowing that people will travel further for cat grooming than they will for dog grooming and stuff like that.

Absolutely.

So again, so when you're doing your search engine optimization, it's great to have you coming up on local searches.

But remember again, if we go back to the word of mouth that you mentioned, would you go to somebody who has recommended something or someone to you and you will pass, say maybe three or four shops on the way that provides the same product or service?

Or would you think, oh no, I'm not going to go 10 miles out of the way even though that they think that this person or this product or service is brilliant?

I'll just go to the one around the corner maybe.

But it's more likely somewhere in the back of your mind psychology says that you know you're going to give it a go if you trust and value the person's opinion.

So it's great that you're getting people that go past all these shops and things.

And you know, when we opened up just now you mentioned about, some people think it's not good to have a website.

That's why it's good to have a website so that they can look at all those great testimonials and credibility about your business and they can make an informed choice and a decision of going, I go to the one locally but you know, Mr.

Smith has just turned around and said the one down the road is actually really good.

So I'm going to give it a go.

Yeah, we're social animals, aren't we?

We're kind of like we feed off what other people are doing and I suppose you only have to look at, go to London and see people queuing and sometimes we'll join a queue and you think what are we actually queuing for?

But we're social animals, we like to see what other people are doing and we join in with them.

So that's really important to see the reviews and stuff.

So what are the sort of the key elements of local search engine optimization?

So I think like creating valuable content is really important because mass content, any type of content, so it's not just written which comes up on search engines, searches but nowadays we're looking at speaking.

So it's not just visualization, it's about going on videos, going on social media.

So it's about just getting, just making, sorry, high quality and content less relevant for your audience.

So like useful blogs, videos and maybe resources which I've sent you a link on hopefully you'll, you, you'll find useful to getting people to see your content and then getting found to distribute it and then drive the traffic in.

So getting great content alone isn't enough so you need to actively share it.

And this is where we talk about, you know, a social media plan will help distribute that and I guess the goal, get your link found, that's the end goal, isn't it?

It's, it's, it's feed the machine, it's get the count the content found because you're trying to reach this goal and then keep your visitors engaged.

So it's not just about putting information out there and saying, oh this is great, you know, I've got a piece of content, you need people to see it and then you need people to engage with it because remember you want to improve your retention and that's how you, and also, you know, search engines track how long visitors Stay on your site and how they interact with the site.

So those three steps are really important in my opinion.

So go through the three steps again.

Just to like kind of feed the machine.

So create good valuable content and then get found on it.

So you need, so by getting found is like putting out on social media, you know, distributing it through whichever channels that you're using.

And then you need to keep your visitors engaged so that they don't need your website, so that, so that you improve the retention and the search engine signal.

So they click on it it, once they get there, they're reading it and they stay there as long as possible and then go and do what you're trying to get them to do, whether that's download something, call you, book an appointment.

So those three things are very important in, in my opinion.

So if we took like a blog, for example, let's look at if we can examine like the journey of a blog.

So you'd pick your content.

How would you decide what to write a blog on?

How would you decide on your content?

That's a good question.

So I think always think about your audience and always think about your expertise.

So look at what you would.

So firstly, what are you selling?

So in this sense, you're selling a service, you know, your pet greens are selling a service to, to make their customers pets when you know best looking and healthy and all those things.

And then look at who is that audience.

So when we look at local SEO, look at all the, all the people who have pets around them, people who are buy pets, people who showcase their pets.

So look at the audience around you and then write or draft content.

Whether, like I said, whether it's YouTube or, you know, videos, writing, whatever it is, you draft that social media, you draft the content around your audience and you draft the content with your offering.

So people know straight away, pretty much, okay, this is what I need right now.

So they might go into a search for my dog needs nailkeeping.

Write about nail Clippy, but also write that it's that you offer it and how, and then all the other elements about, you know, the testimonials and how people interact with your pets.

You might have a little video.

All those then come into play with, with keeping people engaged.

Yeah, so I was, I was just thinking like how to, how to brush your cockapoo as a busy parent, you know, because it sort of brings in the, the pain that no one brushes their bloody cockapoo and the fact that they're busy parents that could fit your demographic of customer and that, so that could hit some keywords, maybe.

So once we've written this blog, you're then sort of saying, well, we need to share that blog.

We can't just let it sit on that website and not tell anyone about it.

You know, we can't assume, I suppose you can't assume that people are just going to find it and, and look at it.

So we're putting it out over socials, Instagram and everything.

Emails, yeah, definitely.

Emails are really good.

So people will always open an email when they're ready rather than when you're pushing it out.

So the more information, maybe not the more information, the most relevant information, you put on an email, that'll be worthwhile because when that person is ready, so your audience is ready to open it up and look at it, they'll do it in their own time, which is perfect because then you're not pushing things to them.

I mean, social media, like I said, is good.

There's platforms like, I don't know, Facebook and Instagram, they're powerful tools.

You know, you're using them now and it's great because it's localization, but then it's not just about just going on Facebook and just liking someone's.

Whatever it is or, you know, just putting out.

This is what we're doing.

It's about nurturing the person.

So like, share the content.

Share your content.

Like special grooming tips that you might have put together or like transformation photos.

You know, they're great because you'll see this cockapoo has got like this hair everywhere and then you've got the after picture of this lovely cockapoo looking so groomed and well done.

Client testimonials.

You and I talk about this quite a bit and how important they are.

But also don't forget like local hashtags.

So for example, pet groomer in.

Hashtag pet groomer in whichever city or area you're in.

So pet groomer in Kent or just that last, just to increase the visibility.

Remember, we're trying to nurture the search engines to look for you.

And remember always I'd say to like, kind of encourage followers to like to visit your website.

And you're going to do that because the more information that's relevant to them that you put on there, you're creating traffic signals.

So if you've got like a booking group, use it, get them to come there.

So remember, social media is really important to get that content out.

But if we go back to content, you know, you need to readily publish on Blogs or articles and just like, answer common questions.

I think like, pet owners might have things like how often do I groom my dog?

Or top five benefits of professional grooming.

All that is relevant because people will look at that and think, oh, okay, this groomer knows quite a bit.

Yeah, it could be that you just keep a notepad in your salon and you have a, you have a discussion with a customer and they bring up a particular topic.

And to stop you from forgetting, because we're so busy, just write down like, need to.

Need to do some content around this topic just to, just to prompt you, I suppose.

Because if you're, if your customer is asking you about it, a particular issue, then probably is going to be other customers or other people out there that want to know.

Oh my gosh.

Definitely.

That's like, yeah, that's a really good idea, Bill.

One I haven't thought of, but definitely when you're having those conversations is to keep that information.

And the other thing you can do as well is send out surveys periodically and just ask customers, you know, ask your current clients, like, what sort of thing are you looking for next?

And it doesn't mean that they're ready to do it right now, but they'll give you an insight into what their, what the next step is for them and their pets.

Yeah, cool.

I love that saying feed.

Was it feed the engine or beat the machine?

I always say, like, I always say, like, update your photos on Google.

My business to, to appease the Google gods.

Yeah, definitely.

I was, I was speaking to a lady this morning who is a, She's a cat groomer.

Actually, she's a solo cat groomer.

And something she said was, you know, I, I do, I do like to tell stories about the, the cats that I groom.

And I put that on my own social media.

But I don't like spamming people.

And I wrote that down because I thought that's a really interesting insight into the sort of her marketing mindset in a way.

If we're posting every day or if we're, you know, are we spamming people?

Would you.

What's the.

Who says that we're spamming people?

So when you say posting, where do you mean posting?

Do you mean on social media?

Okay, so remember, social media people can ignore your posts or they can keep like reading them or they can mute you.

In some cases, I might not even see you.

Exactly.

So I wouldn't worry about spamming people, I think.

So if I talk about LinkedIn just to move slightly away from Facebook, but the, the way they work is pretty much in parallel, one for businesses and one for, for local people.

So, so one's B2B I'd say more of and one's B2C.

So business to consumer, business to business.

So with LinkedIn I see people putting things literally every day and there have been occasions where I've kind of just gone mute this and so I'm following them, but I just don't want to see their information often because it's not relevant to me.

But I still want to be, as you put it, friends with them.

So I think if we go back to your.

To the person who talked about spamming, at the end of the day people don't want to see you, but they still want to, you know, occasionally hear from you.

They'll bill, they'll stay with you.

It's just that they're saying to the algorithm or to the platform, I just don't want to watch this at the moment or anymore, so I wouldn't worry about it.

I keep putting out information as long as.

So two things to me, it needs to be relevant to your audience and I think authenticity is really important actually.

But it needs to be relevant and it needs to be something that gives them some sort of, maybe not a call to action every time, but it needs to give them something where they can go if they've got further questions or information.

Yeah.

And something I sort of try and encourage my clients to do is, is not to, you know, is to create that content and not to re.

Keep resharing other people's content.

It's like keep eyes on you in a way.

So create your own content.

When you're sharing other people's content, people will click and go away, move away from your stuff or you know that you're feeding someone else's opinion into your, into your clients who definitely.

What would be good though?

So something that I worked on recently was if you look at, say, say a local photography shop, I think you might talked about this actually.

So a local photography shop who literally just works on Pats, you know, if they, if you're good, if they're going to put out a, a content piece, it's really good for you to go in there, comment because they're not, they're not directly, they're not sorry, in competition with you, but they have the same sort of audience that you want to get to.

So start nurturing those relationships with people that are local to you because you can really build up.

So for example, this photographer might then turn around and say, look at you commenting, good stuff.

Hopefully.

Look at you commenting, getting involved, you know, raising them, celebrating them.

What are they going to do when somebody comes into their salon and says, you know, oh, I want to get, you know, my poodle picture, whatever.

But, you know, I'm trying to find a pet groomer, who's he going to think of or she going to think of?

So it's really important to build those relationships with people around you.

And that's where local SEO comes in again.

So if we start building those relationships with those local, local photographer, you can then turn around and say to him, do you mind if I put a link on your website that, that links back to me?

You don't do it straight away.

I said, oh, no, you build that relationship and then once you start to get to know them, then you can ask the question.

So in this case, I would do a lovely piece on how, you know, when you, when you come to us, you know, when you have your pet groomed you and, or prior to having any pictures taken, you know, this is what your pet can, the before and after we talked, talked about can look like.

So already you're helping that photographer.

But more importantly, the photographer can have a link saying, before you come for pictures, why don't you visit XYZ Pet Grooming in this town, local to us, who will help you groom your pet ready for your picture?

I mean, that's brilliant.

Local SEO.

And can we say, I don't know if this gets too complex, but we talk about having other people use your website links and backlinks and things like that.

Can you just briefly explain what that means and why it's important?

Yeah, absolutely.

So that is a backlink, actually.

So what happens is when search, we'll say Google, but it is other search engines as well.

So when they look at how many people are coming onto your site from different places all of a sudden.

So these are the backlinks.

So the photographer having a link on his website that then leads to your website.

Or if you've got quite a few of these that are credible sites.

So not, not, you know, we're not saying farm, going out, farming these links, but actual credible links, then the search engine Google will look at it and go, oh, wow, this must be a really good.

So your website is a really good website because you've got the local photographer linking into him, the local estate agency.

You might have, you know, you might have something like Visit Kent, you know, linking into you and, and any, any organizations like universities, like the government bodies that can Link into you even better.

So the, so that's what backlinking is.

And so the quality of the backlink is really important.

And to build those backlinks doesn't mean that you go out and you just ask everybody to link in.

So you wouldn't go to a local sweet shop and say, oh, can you link into my website?

Because the sweet shop may have nothing to do with your business.

So, so it's important how you, how you nurture and get those backlinks.

But also it's important to get backlinks just to build, build your credibility to search engines to say, this must be a really good website because I've got other websites coming into it.

So you look at relevant ones like pet shops, food feed shops, you know, places like that, garden centers.

Yeah, definitely.

So, so look like.

So going back to that photographer, that was a perfect example.

Look at, visit wherever you are.

So, you know, visit Wales, visit England, have a look at the local areas that.

The fake, sorry, the local information that they put out.

So I can't think of any for Kent, but say, for example, in, in Wales, where I'm from, where I'm based and I am from.

So in Wales we have visit Cardiff, visit Cardiff Bay, visit Swansea, Swansea Bay.

So look at all those links and if you're close enough, reach out to them.

And their government website said, perfect.

So look at places like that it might be as well.

And again, you and I spoke about this briefly, Bill.

I really high say go digital as much as you can because that is really important to get you those links.

But don't forget, as I mentioned, that when someone searches for you, that's signaling to Google and other search engines that you must be important to look at because people are actually trying to find you.

So, you know, look at the local places around you.

So if you've got a local estate agent, go, go in there, say, look, if you've got anyone moving in, blah, blah, blah, can you tell them and you, they've got a pet.

Can I have something on the wall to say that we're the local pet groomers?

I mean, how amazing is that?

And all of a sudden say, send them in.

And you know, you might even have a little package for the new person with their new pet moving into your area, make them feel special.

But the most important part is if you have a QR code on.

So you have.

So let's go backwards.

So you go to local estate agents, you say to them, can I put up a poster about, you know, the pet grooming that I'm offering and I'll give you.

You might, you don't have to give a discount, but you might say, you know, if they come through you, I might give them, you know, a free treat or whatever it is, or a discount of whatever for the first visit.

Or if they book five visits with me, they'll get X percent off whatever the offer is you have.

You build that relationship with the local estate agent when somebody moves in.

Perfect.

They've got the information there, they can click on the QR code if they want to book there and then, or leave some information behind where they can take it away with them.

But the bottom line is, even if they got that information, they will search for you before coming to you.

And that's important because you want people to look for your business, so you want someone to put pet groomer in Bathurston so that they look for you and then you come up and this is where local SEO is so important to raise a profile of getting your business out there with, with specific keywords.

I love that.

This is, this is why I love talking to people outside the industry or just people in general, because you bring, like new ideas in.

Who's, who's.

I wonder if anyone's ever thought about approaching an estate agent.

We can be so blinkered, can't we, within our own industry?

So we don't think of, like, think outside that box and go, you know, they have like property packs.

You could have like the pet groomer pack that goes with the property pack.

So if you haven't, you know, and it adds value to the estate agents because nothing better than breaking the ice is like, oh, you've got a dog.

Oh, brilliant.

I know this fantastic groomer in the area that you're looking to move to.

They are xyz, you know.

Absolutely.

Yeah.

And in fact, if you don't, if you want, you can do that, that whole partnership with the estate agents.

So if they've got a pass, you can say, do you know what?

For every person that you send over, give them this code.

When they use your code, you'll get, you know, know 10 off or whatever it is.

I mean, that's even more, you know, that's just, that's just great.

Partnership.

Yeah, and that partnership and, you know, you can go on to partner with like pet, pet, pet shops, estate agents and you could just.

You just got to think outside the box, haven't you?

And, and who might come, I suppose just thinking about who out there might actually come across your customers, you know, there's so many dogs out there.

So who, who might actually drop into conversation, oh, have you got a dog?

Or, you know.

Oh, I know.

So.

And so is a fantastic dog room there.

Yep, definitely.

Yeah, no, that's exactly what you want to be doing is building that.

Yeah, cool.

So we kind of talked about, you know, if you're, how, if you, if you're writing a blog or something like that for your website to get it out there on social media, how else can social media like aid our local search engine optimization?

So I think the most important part is, and we might have missed this bit, which is the very beginning of this whole funnel that we're talking about of social as the social.

Sorry, social.

Social media is going to say search engine optimization is local keywords.

So search engine optimization, it was heavily based on when you write and obviously, like I said, you know, now voice searches come in play and videos are in play.

Of course, they have been for a few years now.

So local keywords are very important for local search engine optimization.

So what I mean by that is use location specific sequence.

So when you're writing a blog or, or, you know, or running a video, talk about pet grooming in Cardiff or pet grooming in Bristol or dog grooming near whichever location is because.

And use it in your content.

So use it in your titles, use it in your headers, put that same information in your content and remember this dialect as well.

So if there's something, someone close to you.

I think again I mentioned this to, you know, in England you say hugs, but hear in.

In Wales we say give us a cutch which is the same as hug.

So use those dialects because they're local to you.

And 17 local might, you know, will put, you know, use the local dialect to, to find you.

So use those and to build those keywords you can use like autocomplete.

So you know, when you put in a Google and just start typing a business like pet groomer and then it should come up with your local area or you might want to put something like dog groomers in and then look at.

And use those to find local keywords for you.

Also check.

There's this website called People Also Asko Ask me.

No, people also ask for and click related searches and check.

There's a section on Google for, you know, just for inspiration.

So look at what people also ask for.

Put it into your Google search and write those keywords down and use those in your content.

Because then you know, as you're building your content, you're bringing in the local element of it.

Another keyword tool you might want to consider is ubersuggest or one of my favorites is Answer the Public.

And they're literally.

You can discover commonly searched terms on there.

So, you know, explore local Facebook groups, forums, look for what people are using, what information, what language they're using, and then put that to your local keyword search.

So I think we miss out that which is really important for search engine optimization.

So keywords, you know, don't be intimidated by the word keywords.

Keywords just like common words that people are using to find what they want on the, on the Internet.

And there are websites like Answer the public and what was it?

Uber, Uber.

Suggest ubersuggest.

And people also search for, which will give you these words to build into your content.

Definitely.

Yeah.

I think, I think it's really, really important as well to.

I think sometimes people feel a bit overwhelmed by social media and, and, and posting content because they kind of think, well, there's no purpose to it, or they're just doing it because they have to and because everyone says you have to.

So this is actually putting a bit of some tactics behind it, isn't it?

It's actually putting some, you know, writing content and putting stuff out there with a purpose.

Yeah.

So if I can help your audience.

So, you know, pet groomers out there now listening, or whenever they listen is if you build.

So you.

So this is how I would.

This is how I work.

I go and find the keyword search.

Is it relevant to me?

So I.

So they can start off with something simple, which is pet groomers in annual area.

Okay.

And then they build a content piece around pet groomers in Swansea, for example, and then they'll write about pet groomers in Swansea, which is themselves.

They'll write about the services they offer.

They'll write about how they might change that pet when.

When their family brings them in.

But the actual keyword is pet.

Get groomers in Swansea.

And then what they do is once they've built that page so that content piece, or they've spoken about it, then they put it in their heading, they put in their title.

It's already in the keywords.

And then, I mean, I've got a link which I think, like I said, I sent to you, so people can follow this information on there that they can follow step by step.

I made it that easy.

So definitely get them to use it.

But basically you write this content piece.

You get the keyword, you write the content piece around this, this keyword.

You then build your social media around it.

So you're not giving all the information that's from your content, but you're trying to entice them.

So an example is, I might put something like, has your cockapoo.

Has your cockapoo recently just with the, with, with the, the recent weather just gone wild.

And maybe have a funny picture of a cockapoo with wild hair, which as it was.

Yes, there we go, that one.

And then have, you know, a picture that goes with it that makes it fun and then link that to your website.

Now, your hashtag on your social media post can be pet groomers in Swansea.

So not only are you signaling to the search engines that it's coming from Facebook or wherever else Instagram that you're posting it from, but once they reach your website, you've already got that page ready and discoverable by search engines.

So it's important one, that you find the right keywords, two, you write about it.

So when you write about it using those keywords, three, you put it out on whichever social media platform your audience is on and entice them to click on your content.

And remember, once they come on your content on your website, you want them to stay engaged for as long as possible and not just go off.

So you might have the freezy bit about the cockapoo and then you might have how you can help them and maybe how they can help themselves as well in the grooming.

So it's really important to have like that whole picture for, for the groomers to kind of follow step by step and get people onto their website.

You said earlier, and I wrote it down, people write their searches so they type into Google.

But you also said voice searches.

Now, a question that's come up for me is, do people say things the same as they write and is there a difference in keyword searching for people, for spoken word to typed word?

Does that make sense?

Yes, absolutely.

No, it's a really good question actually, Bill, because right now it's only recently.

So in the last two years that last year Google has released this in the uk, but about two years ago, Google released this in the States and it was all about how people speak.

And when they speak, we use long tail keywords.

What that means is I might search local pet groomer in Swansea, but I might say, where can I find a local pet groomer in Swansea?

So you're absolutely right, there are two ways.

But you can use, remember when you're drafting up any content or whether you're videoing it, you can use both of them.

Interchangeably.

So you can get found on searches, which is voice search, and you can get found on wikiped search, which is, you know, when you, you, when you draft up content.

I wonder if we've burned anyone's mind yet.

Maybe we should move away from voice searches at the moment.

But I did a little bit about them so, you know, you can, you can check it out on my.

On my terrible website and I used to do build websites, but yeah, I haven't had the chance to build my own properly.

Well, I have, but it needs updating.

It's like, it's like builders.

I'm sure builders never actually get around to doing their home renovations or.

And everything, isn't it?

Absolutely.

We've talked about social media.

How can people optimize their website if they've got one?

So there's several things that they can look at.

It's quite a big one actually.

So remember this, over half a million.

Sorry, over half of local searches are done on mobile devices.

So that's the first thing when you're.

Look, I mean, how do you search?

Do you search on your mobile before you search on your computer?

So over half a local searches are done on mobile devices.

So make sure when you're up to, when you're looking at putting your website together, that it is definitely mobile friendly and it loads quickly.

That's really important as well.

The other thing which, which you talked about earlier on is leveraging local listings.

So those backlinks that we talked about, but they need to be good backlinks, not just farm them out.

Go to some country and say, can you get me 10,000 backlinks and I'll pay you 100 quid.

That's no good.

You need to be.

It needs to be relevant and it needs to be around you.

So optimiz your site.

That's very important.

But there's so much to that.

I mean, I think I've written about this, so I'm quite happy to maybe come back and we can talk all around optimizing a website.

But optimizing a site, the main things is look at whether it's mobile friendly, which is very important, the speed of the site and whether when, when someone comes on there, there's a specific journey that you want them to take, that they go through that journey.

Why that's really important is, for example.

But if you've written a lovely content piece.

We're going back to Cockapoos.

If you've written a lovely piece on Cockapoos and all of a Sudden when they click the button, it goes to an Alsatian dog.

But really what you want them to do is book in for a grooming session for their cockapoo.

That's the customer journey.

So you need to look at, when you're optimizing, when you're looking at building your website, where they go from when they click, where you want them to go, but also where you, you where, yeah, where you want the customer to go when they click the site and they don't go off the site to anywhere in particular.

I think sometimes there's a bit of a disconnect between how we as a person use, use a website and what we're happy with.

But when it comes to us designing our own websites, it all goes out the window and it's just like, yeah, that'll do and that will do.

And I try and encourage my clients to, you know, go onto their websites or social media as a, as a customer and look at the, the user experience, you know, does.

Do all the buttons, like press all the buttons and do they all work?

And I think one of, one of my clients said the other day she was looking at replays of how people view her website and she just put a single line between each paragraph and it stopped people from scrolling through.

They, they stopped Reddit and then, then carried on.

It's so interesting, like all the stuff that you can do for your, for your sites.

Yeah, definitely.

The other thing with clicking links is make sure that they try and stay on your website as long as possible.

So if you've got a link.

So for example, if we go back to an estate agency we were talking about, if you, if, if they've got.

Sorry, they can have a link coming into.

But if you've got a link going out to any site.

So if you for some reason had a link going out to another site, just make sure that it opens up in different window so your actual page is still next to the new one that they opened.

And you can do this probably.

I mean, we build sites on WordPress, but you can do this where you click a box and you say that it opens in a new tab rather than they go off your page completely.

So that's quite important that you utilize that if you've got that functionality website.

Yeah, relevant.

I suppose relevant to pet groomers might be like when it comes to teeth cleaning, people might link in with a me pet website.

So they might put that on there.

So we're just going to make sure that it takes them to a new browser, not doesn't take them away from your website.

Absolutely, yeah, definitely.

That's, that's a perfect, perfect example you're given there.

And when you say about optimizing it for the mobile, does it, is it the user experience that matters there, or does it trigger something in Google that says, you know, this website looks rubbish on, on a mobile phone.

So for Google it's really important that it's human.

So any site is human led first.

So that means that as humans would search would look that it's for them rather than for the search engine or for you.

So yes, but also your normal desktop website, that should be for human consumption first as well.

So the only difference between a mobile site and the desktop site is the functionality of where the buttons are, how quickly they can get to them, click them, go to the next page.

Whereas on a desktop you can pretty much see it across the desktop.

So it's.

Yeah, so it's a, it's not just about mobile site, the usability, the mobile site, but it's usability for your overall website.

I have this crazy notion that someone in Google is sitting there looking at everyone's website.

I take it they look at all this with bots and AI and stuff like that, or is, you know, looking at how websites perform?

Or do they just take that from statistics, analytics and stuff?

I don't think there is somebody sitting there.

There's too many websites for someone to be sitting there doing that.

But I'm sure they.

So just, just as they crawl.

So there's this terminology that they use where they crawl around the website to find like those keywords that we mentioned.

So they will have bots in place that will look for whatever.

I mean, we don't know if we knew then we'd be on page one.

Every single one of us would be on page one.

Number one for Google listing.

But so whatever their algorith, they, they put that in beforehand and then they use their box to go and find it.

Yes.

And one of the biggest things is updates.

So when Google does an update, it can really throw off some websites.

And an example I'll give you, going back to backlinking is going back, say about 15 years ago there was a law firm called Irwin Mitchell and they'd farmed in, I think it was Irwin Mitchell.

So no, let me just check who was them.

Anyway, there was a law firm, a large law firm throughout the UK and they use, they farmed in backlinks.

So they went out to some company, some company in India and said, yeah, just get Us, loads and loads of backlinks, wherever they're from, and, and get us on number one search listings for whatever their solicitor, whatever they were offering for personal injury via solicitors.

And they were doing really well.

And then the Google bots ran across their site and went, oh, this is a load of rubbish, this isn't tr.

And they closed the whole site down and it was such a big deal in the, in the law, you know, in the side of the law sector that, that nobody would do such a thing.

Learning from this, whoever it was.

I've got to think about, Mitchell, just in case it wasn't them, but learning from this company, this solicitor's website, that, yeah, nobody would do that, you know, it wasn't, it was always a thing of be careful how you're, how you're distributing information or getting information to your site.

It's so powerful.

Aren't they Google?

Yes, we really like you, Google.

You're so powerful.

All hell Google.

If you're trolling the female podcast.

When we talk about website loading speeds, how can we.

Because some people might go, well, well, surely that's down to whoever hosts our website.

How can I control how quickly my website loads or downloads, etc.

Yeah.

So again, in the link that I've given to your audience there is, I've put a page link speed button in there actually.

I think it's.

What is it in there?

Or maybe they need to just sign up to the newsletter and it's on there.

But there's a list of different things that I'm offering where they can go out and they can try things themselves.

But anyway, there's a page speed button that they can click and they can just input the URL of their website and the search engine will check it, how quick it is, and it's from the results of that, they can go away and they can start fixing off their platform, off their website, all the speed issues that Google has brought up app.

So that, that's, that will actually tell you what the issues are and, and for you to go away and look at it and fix it.

Yeah, so we'll tell you what the issues are.

It won't necessarily tell you how to fix them because so many different websites, websites, website developers out there, there's different platforms that people use their websites on.

So it won't tell you how to do it, but it will tell you what the issue is.

So if you've got somebody in the website area that's working for you, you know, go to them and ask them that Question and say, can we look at this?

But it's a really good.

Yeah, it's quite powerful to have a look at it.

And also something to remember is not to get really hung up on the speed.

The speed is important, but websites fluctuate.

And remember there's Internet connections as well because people have different types of Internet connections that might fall away.

So, you know, don't sit there, check in every day because it'll just do you or heck, but every now and then just pop in there and have a look at how your website is doing in terms of speed.

Yeah.

And don't neglect your website.

Go and check out, go and look at it, go and click the buttons because these things do break, then they links do break and buttons break and it's nothing.

I always say to my clients, if they got my wife, if Emma, my wife is quite an impatient Internet browser, so if she went onto a website and something didn't work, that's it.

That done, you know that that company's move on, we're going to the next one.

But this is all about keeping someone on your website again, you see.

And this is where Google thinks there's credibility if they stay there longer.

So what you've actually said is so important because everything should be working so people don't want to leave and they can find the information.

Of course, there's times when I used to say this when I used to work in corporate, there's times when somebody will come on your website, right, and they'll leave within, within a minute.

And that's quite long, actually.

But back then, you know, it wasn't long because things are faster now.

And, and, and, and people who say, oh, well, they're leaving the website really quickly.

So you need to really look at what.

Why they're leaving in this case is because we set up a con.

It's brilliant content and it was to do with BT deafness.

I would for all form as well in my previous life.

And it was on BT definite and what had happened was I drafted this brilliant P.

People got to the content, knew straight away what we were offering, why we were offering and what they were going to get straight away.

And they literally read those big three things, clicked call me or, you know, contact me or whatever it is straight away and then got off the site.

So there's a difference on why somebody might not stay on your site long enough, but they've done the next action.

And then that, that action for us was really important.

That call to action was we just need people to fill in these forms and then we'll call them back and then we'll go through all the details with them on a phone call.

Call.

So remember, if people leave your website and quick, well, quickly it depends on why as well.

So keeping them there long is good.

But also if they leave, it might be that you're doing a good thing for, for your site.

Yeah, they performed what they need to do.

Definitely.

Yeah.

So is there any quick wins or tools that you can recommend for people?

Yeah, of course.

So update your website with one local keyword pay.

That's really important.

So remember we talked about people search it by a voice as well as writing.

So put both of those in there and just update it with that.

Update a page claim and verify your Bing and Apple Maps, your Bing places and your Apple Maps.

I think you've talked about Google my business before with your audience.

So I guess that's a given.

Ask five recent customers to leave your Google review every about six to seven weeks.

So it looks natural.

That's really important.

Use Google Keyword Planner and or ubersuggest to look at keywords.

Look at if you've got.

I don't know about the other sites because I.

Because, well, we work on WordPress but maybe look at Yoast SEO or Screaming Frog.

They're usually free to start, but add Those to your WordPress the plugins they are and they'll help you with some of the search engine optimization.

It depends.

They give you a score, don't they?

And then.

Yeah, they do, yeah.

Recommendations as to how you can improve it.

Yeah.

And of course, performance tracking.

So just look at Google Analytics and your search console and see, see what you know, how your site's doing from month to month.

For some people this will be like, okay, it'll be a challenge.

For others it will be really overwhelming.

And some, for others it will be like, yeah, let's do it, let's go and do it.

What if someone finds this really overwhelming?

And I always sort of recommend that we outsource to people that know what they're doing.

What does someone like yourself, new Media ghost, how do you work with people?

So basically I'll have a chat with you about what your needs are, what your goals are.

Look at how we can reach those goals.

Because sometimes it's a case of it can be done within a few sessions or sometimes it's just, okay, let's work on building your website.

Or it might be you've got a fantastic website.

Let's just look at the user journey or it could be, let's look at the website user journey and the keywords and build your SEO.

So, yeah, so what, what I would do is have that conversation with, with my clients, speak up, talk about, find out what their goal is, and then work backwards from how we can get them to where we can as quickly as possible.

One thing that's really important is, especially with SEO, is once someone has reached their SEO goal.

So if they want, wants to be on page one for whatever that terminology is, you know, the nail groom, sorry, nail cutting for dogs, for example, once they've reached there, then that's the agreement that, that's what they want to do or that's what they're doing.

Then we would just kind of come back and just keep checking that they are still coming up on the first page of Google, for example.

So, yeah, so just.

Yeah, I mean, the first thing I'd say is click the link that you're, that you have there and, and go and have a look.

If, if you, if you want to give SEO a go and if you want to build your website or have a look at it, I'm offering free audits myself and somebody who works with me.

So we'll look at your website and we'll offer you a free audit and send it through to you.

Nice.

So, yeah, there's a, there's a link in the, in the chat, if you're watching this on Facebook.

And obviously there'll be a link in the, in the information on the podcast.

So this takes you to a little PDF, which takes you pretty much through what we've talked about today, really.

And yeah.

Guide you through the steps that you can take to help.

To help yourself.

Definitely.

Yeah.

One thing I'd say as well look at, which I didn't, which I didn't talk about in the beginning, was when you're doing it, when you're running your SEO or looking your SEO.

And I have put this in the guide, actually, but just to touch on it, is ensure your business name, address and phone number, which is called nap, and it's consistent across your website and all your platforms because this shows online search engines your credibility and the user that you're, you know, that that's looking at it can see the same thing about your business.

So if you've got more than one location, you can add this to your Google my business.

But just make sure it's across your website and across your social media and it all looks the same.

Your name, address and phone number are just consistent.

All this new terminology Your nap, it's.

Which is name, address, phone number.

Yes.

Feed the machine.

Feed the machine.

Yes.

So there are three things I'd say if you feel overwhelmed or you're thinking, oh no, feed the machine, build good content.

Go look for keywords, build the content, feed the machine and then get the content found by putting it on social media and other networks like email.

So distribute it and drive traffic to your website.

And then once they get there, make sure the goal is to get your link found, basically.

So make sure that they, well, try and get them to click on the link and keep your visitor engaged.

Improve retention and you get more SEO signals.

So feed the machine, get the content bound and keep visitors engaged.

Awesome.

I've just got this little, I've got this, this thought in my head that all these estate agents are going to be bombarded by pet groomers.

They'll be like, where the hell's this come from?

You're like, if pet groom, I've spoken to this today.

I mean the other thing your audience can look at is if they want to focus on like local coffee shops as well, because coffee shops have boards.

So put in your QR code with your, you know, with the details with a small leaflet on the coffee board, on the coffee shop board where somebody, when they walk in for a coffee and dogs are allowed generally in coffee shops.

They can just click on and go, oh yeah, let's have a look at this groomer.

So yeah, that's it.

Garden center restaurants.

I, I, I use one of those self serve.

I used to check out at Tesco's.

Self service checkout Tesco's.

I walked through the out, through the out barrier and straight ahead of me was like community notice board.

And I was like, why, why?

We just don't think of this stuff, this, yeah, like it's punching us in the face.

Like there's a community notice board.

Every town has, you know, notice boards as well, don't they?

They definitely.

And we used to advertise in those.

We used to have a little like postcard which, with, you know, with camera and stuff.

We like, you see, we can put, we can put our QR codes on and stuff on there, but we used to do all that and then with the, with social media we kind of like neglect and forget all this, all this sort of stuff.

Yeah, I mean, you know, I'm, I mean I'm a massive advocate of digital marketing.

As you can see.

You really goes digital.

But, um, don't neglect the local marketing you can do because that's what we're talking about is local SEO.

So if you've got a page on whatever you're selling or, you know, if, even if it's a product or, or whether it's a service, put it on your local place, put a QR code on there, get people to click it, because remember, as soon as they click that QR code, they don't necessarily have to go on your landing page, on your front page for your website.

They can go to an actual content piece that you feel resonates to that audience.

And so it could be something as simple as.

I mean, this is a marketing, great marketing tactic for them.

It could be something as simple as if they're going to have this leaflet on a coffee shop board.

If it was me and I have grooming business, I would write about whilst obviously, if they can offer it, that's what they need to think about.

You know, whilst you're sitting in this coffee shop, we're only two miles down the road dropping your pet, that we'll groom it for you.

You come to the coffee shop, have a cup of coffee with peace of mind, blah, blah, blah, blah, blah, and then come and pick him back up in.

Or back up in an hour.

I mean, have a piece of cake on us or whatever it is.

You know, you could do some really cool marketing around.

Yeah.

But I think also it's one of the issues with this and I didn't really.

I suppose when I first started out on business, I didn't understand this, but you could have web pages behind your website for things like that.

So they could scan a QR code and go to a web page that's completely hidden from everyone else, like introducing yourself, say, oh, I hope you're enjoying your coffee at Ripley's garden center.

And this is who I am.

And like you said, come and come and use our services.

So this, there's so.

It's so versatile, isn't it?

So much we can be doing.

Definitely.

And going back to the poor estate agent who's probably going to be bombarded.

I mean, there's so much you can do with them as well.

You can say if you're looking, if you're going to go for a viewing, a viewing lasts about half an hour.

By the time you get whatever it is and back, pop in your pet and we'll look after him for X amount or what, and do a specific landing page on it and direct that estate agent straight to that landing page and not necessarily on the main page of your website.

Yes.

Loads of Stuff that these guys can do.

Definitely.

I'm sure you're going to be coming back for probably part two and then maybe.

Probably because you also.

Are we allowed to talk about AI?

Yes, we can talk about AI.

Yes.

You've done like exams and all sorts in AI.

Can you believe there's going to be like university degrees in this stuff?

Isn't there soon?

I know.

It's just moving so fast, though, you know, you need to be right on it.

So AI has moved so quickly.

I mean, it's moving even today.

So, yeah, I'd love to come back.

So thank you for that.

AI is a complete.

I might know people use this, but it's a complete game changer, Bill.

It's not like I said, people using voice search a lot and AI is really amalgamating all these different concepts and that are out there.

So, yeah, you need to get on.

The bus just to link this conversation with this sort of AI idea.

Maybe like just to give people a bit of a preview when we're talking about writing blogs and stuff.

Would you be going to AI to write your blogs or is there things that we need to just be wary of when doing that?

Yeah.

So you can definitely use AI to write your blogs.

And I would be careful because right now what people are doing is they're putting the same prompts in.

So what that means, prompts is when somebody says, when somebody searches for something, that's called a prompt in AI.

Now, so you're not searching using the word search, you're prompting your AI device, whatever the GPT you're using, because there's so many out there.

So you might go into perplexity, for example, and you might, instead of search, you might prompt perplexity and say, can you write me a content piece on whatever it is?

And it will.

But remember, there's a hundred other people, thousands of other people asking the same question.

So what it's giving you is the same information.

So there is some really cool, exciting stuff to use AI in it so that it comes back and it's for you.

It's written for your purpose.

One thing I'd like to say, though, is when I use AI for anything, I still want to keep my creative juices going because I'm always concerned about the Internet switching off and AI no longer working.

So I.

I get, I like to keep creative.

I.

It's content writing and SEO.

I love and building websites, as you know.

So I always continue writing the way I write.

Right.

But I do now use AI and run Through AI and just say, can you make this better?

But keeping it pretty much the way I've written it.

And you'd be surprised how it picks up some nuances and fixes them for you.

Yeah.

For all of those that have watched Terminator in your Youth, this is A.I.

This thing.

I.

Yeah, just a little.

And make sure you ask it.

Ask AI Are you Scott Skynet?

And see what happens.

Then I go into this argument like, well, he said, no, I'm not Skynet.

I'm only here for like the, the good of people.

I'm like, but if you were the Terminator, you would say that, wouldn't you?

Because you don't want me finding out that you are Skynet and you're going to destroy the world.

We went down a massive rabbit hole.

You know, it's quite, it's interesting because people find AI so fear, they're so fearful of it and yet it's already done so much good in the world.

So I used to, I do still do, but I used to work with a lot of surgeons and the prosthetics that are built and used using AI is amazing.

So it's not just about what we're doing here today.

You know, there's a bigger picture out there.

Of course there's all those problems, but there's those problems whatever you use.

So I just say to people, you just need to be mindful.

It's definitely going to be like a James Bond movie which is where the Dr.

Evil is going to be like some AI kind of bot or something like that.

Yes.

AI dict into the long hands or, or something like that.

Don't remove Bond though.

I like Bond.

That's it.

That's it.

We, we've completely gone off topic, but I don't.

Sorry.

Thank you very much.

Thank you for, for spending some time with us and opening our minds to search engine optimization, helping with the social media aspects and, and helping with our websites.

How can people find out more about you?

So the link you have, it leads them straight to a resource.

They can download it.

They don't have to worry about, you know, being bumped during this.

They can download it.

The, the conversation we've had today, there's more in depth information on there and then they can continue receiving.

I think I've got about four different things that I can send to them so they can continue receiving those and work through them.

And if they need, need help, my details are at the bottom of each of those pieces of information.

Just contact me directly and tell me that.

Bill Sent.

You know, you come from Bill.

Yeah.

It's always nice to track these kind of things.

If, if people take action after listening to these podcasts, it's always nice to say where you've, where you've heard about a particular person because it just shows me that people are listening and they're, they're taking on board the advice and they're taking action from it as.

As well.

Definitely.

I mean, just as a last giveaway is what people need to think about is search engine optimization.

Building your website, whether you do it or you get someone else to do it, it's pretty much organic, so it is pretty much free, apart from the person that you're going to pay for.

But if you go now and follow these, these tools and, you know, work through them and work through the little guide that, that I put together, you can do it and it's free.

It's.

You're not paying advertising agencies, you're not paying for adverts, so give it a go.

That's all you can do is give it a go.

You can't break it.

No, definitely not.

That's what I always say.

Well, thank you very much.

You Hanging out in LinkedIn mostly, is that right?

I am indeed, yes.

But if people want to connect with you, LinkedIn's probably the better place to go.

Definitely.

And again, that's on.

If they download the information from today that's on there, I can send you a direct LinkedIn link as well that you can add to your system.

Excellent.

Well, thank you very much.

Thank you.

And we'll see you for part two AI at some point.

That's great.

Thank you so much for having me.

And I hope the audience trials things out, even if they're one or two things a month, even just to keep them moving.

That'd be great.

Yeah.

Thank you, Phil.

Thank you, everyone.

Take care.

Bye.

Bye.

I hope you have enjoyed this podcast.

Please make sure you give us a like or a review to help people find it.

The podcast is sponsored by Low Pay.

Head over to www.lopay.com to find out more about their payment solution.