In this episode, Trinity Nguyen, VP Marketing & Account Development at UserGems, chats about the importance of multi-threading, sales and marketing alignment, and Account Based Marketing (ABM) attribution.

This in-depth chat dives into:

ADRs/ SDRs/ BDRs - should they report to sales or marketing?

How do you align Sales and Marketing? Align your goals - and compensation.

Clear attribution windows and hyper focus for ABM success.

Self-reported attribution: does it work?

The importance of an experimental budget.

What channels should we double down on.

Mentioned in episode:

UserGems: https://www.usergems.com/

Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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