Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.
Nicole asks:
There is construction going on right near our two short-term rentals. What do you recommend we do to ensure guests continue to have a great stay even through the construction projects?
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Hello.
Speaker:Welcome back for another great episode.
Speaker:My name is Sarah Karakaian.
Speaker:I am Annette Grant.
Speaker:And together we're--
Speaker:Thanks for Visiting.
Speaker:And this is the--
Speaker:Hosting Hotline.
Speaker:Listeners, have you ever had a rental that is right off of a new construction
Speaker:project, or maybe your neighbor is renovating their kitchen, and you're
Speaker:like, what does that mean for my rental?
Speaker:Nicole is facing the same challenge.
Speaker:Hi, Sarah and Annette.
Speaker:My name is Nicole, and I'm a newer listener.
Speaker:We currently have two short-term rental condos here on Maui, and I
Speaker:was curious what you guys do when there's constructions going on on the
Speaker:community that's out of your control.
Speaker:Do you notify the guests?
Speaker:Do you offer discounts?
Speaker:What can you do to salvage your income?
Speaker:Great question.
Speaker:That's a really great question, and thank you for being a new listener, Nicole.
Speaker:Yeah.Welcome.
Speaker:New friends.
Speaker:We love it.
Speaker:Okay, let's dig into it, Sarah.
Speaker:I feel for Nicole because I've got a duplex that we are gut renovating right
Speaker:now and hoping to be ready by this fall.
Speaker:And of course, it's a good thing.
Speaker:You mentioned this, Annette.
Speaker:So in the neighborhood where my duplex is at, they've demolished
Speaker:truly an entire city block, which, great, that demo is done, but
Speaker:they haven't started building yet.
Speaker:I'm like, perfect.
Speaker:They're going to start construction right when we open our doors.
Speaker:But Annette said, yes, that time is going to be challenging, but when it's
Speaker:done, what that's going to do to the desirability of my rental, and for Nicole,
Speaker:your rental too, I'm not sure what's going on, but hopefully it'll add to your area.
Speaker:Right.
Speaker:And for everyone listening to the show, obviously, it's short-term
Speaker:rentals, and it's that immediate cash flow, potentially, what
Speaker:you're earning month to month.
Speaker:But I have to believe that most of our listeners are also, um,
Speaker:purchasing the property for some longer-term strategy also.
Speaker:So Nicole, I want to offer that up, uh, that your complex or the condo
Speaker:building that you are in, it sounds like they are making improvements.
Speaker:So hopefully, for your long-term bottom line, it's going to be a big improvement.
Speaker:I know that's not what you want to hear today, but let's
Speaker:just always keep that in mind.
Speaker:Put yourself in the guest's shoes.
Speaker:And Sarah and I, we don't have visibility to exactly what this project
Speaker:looks like, but is it very apparent?
Speaker:Are they going to pull up and be like, wait, I just got rope-a-dope.
Speaker:They totally knew there was construction.
Speaker:This is a top pricing here.
Speaker:Put yourself in your guest's shoes, um, and how much is it
Speaker:going to impact their stay?
Speaker:And I would definitely let them know about it.
Speaker:I think being honest about the construction being there.
Speaker:That way, you can at least let them know ahead of time if they
Speaker:want to make other arrangements.
Speaker:Again, it depends on what that construction is.
Speaker:I don't know.
Speaker:Is it right outside your door and they can see semis coming back,
Speaker:and back hose, and people in and out, or is it just in the distance?
Speaker:There's a lot of different, um, variables here that we don't know, but--
Speaker:It sounds like the guest's stay is going to be impacted
Speaker:because Nicole is concerned.
Speaker:And so also, Nicole, there was a time that seemed like forever.
Speaker:I managed a 12-unit building, and six of the units were under construction
Speaker:for so long because it changed-- oh, two, two and a half years.
Speaker:It changed hands with owners, and then there was issues with-- we
Speaker:went through three contractors.
Speaker:It was a thing.
Speaker:Here's what I did.
Speaker:So itwas just a construction project.
Speaker:Yeah.
Speaker:Just a normal--
Speaker:I don't know why we act like every time it's like, the contractor didn't show up.
Speaker:They didn't do-- it's like, yeah, welcome to life.
Speaker:Or just like us with life.
Speaker:Our bookings are down.
Speaker:The guests accidentally used the white towels instead of the black towels.
Speaker:Like, no, duh.
Speaker:Just expect it.
Speaker:They drank beer.
Speaker:No way.
Speaker:Okay.
Speaker:Sorry.
Speaker:But every time, it hits you when you don't need that right now.
Speaker:But Nicole, here's what we did, and it worked pretty well.
Speaker:First of all, I feel like if it's out of your control, maybe it's the city, um,
Speaker:running it, what have you, we feel like, well, it's not my control, so why does my
Speaker:average daily rate have to be impacted?
Speaker:But unfortunately, again, perception's reality.
Speaker:Your average daily rate for that time period does need to reflect the stay
Speaker:and what the guest gets out of the stay.
Speaker:So if they're going to be impacted, whether it's early morning,
Speaker:late at night, what have you--
Speaker:An amenity isn't open to them that normally would be open to them.
Speaker:Sure.
Speaker:And then let them know that you have adjusted your rates
Speaker:accordingly to offset that.
Speaker:And I would let them know.
Speaker:This is my opinion.
Speaker:There might be some other opinions out there, but what we did above the fold
Speaker:in all of our listings, our channel listings, is we had the dates of
Speaker:construction and that the guest may or may not be impacted in this way.
Speaker:So for us, we made sure our contractor did not start until 9:00 AM, and
Speaker:they finished every day at 5:00.
Speaker:And so we let the guests know.
Speaker:And that on weekends they wouldn't be impacted except for when they
Speaker:walked in, they might see a vestibule that is temporary to allow the
Speaker:contractors to work during the week.
Speaker:We adjusted our rates accordingly as well.
Speaker:And then after the booking confirmation message, also remind the guest.
Speaker:If you are staying with us between these dates, this is what's happening.
Speaker:We are doing everything we can to make sure that your stay goes
Speaker:smoothly, including adjusting our rates from our competitors
Speaker:to take this into consideration.
Speaker:AD MARKER
Speaker:The other alternative, Nicole-- have, again, very little
Speaker:information on your scenario.
Speaker:Is it potentially a place where you could do a mid-term rental for a while?
Speaker:Depending on what the rate adjustment is, would it make sense to have maybe
Speaker:a longer-term stay in there and adjust it accordingly and just know, hey,
Speaker:this person's going to be in there.
Speaker:I'm not going to have to worry about the guest interaction
Speaker:for a month or two, or three.
Speaker:Maybe it's a potential where-- I know in your message, you're a realtor.
Speaker:Maybe there's some realtor friends out there you could connect
Speaker:with if someone's doing a home renovation or traveling, something.
Speaker:There might be some alternatives if you just see like, holy
Speaker:smokes, it's just too much.
Speaker:I mean, you said you had two condos, so maybe looking at a
Speaker:mid-term rental for one and keeping the other one short-term rental.
Speaker:But, um, definitely, I would say, need to let them know, especially depending
Speaker:on the degree of the renovations and the construction, because you don't
Speaker:want to get any bad reviews from you not giving visibility totheguest.
Speaker:No, you need to set the proper expectations so they know exactly
Speaker:what they're walking into.
Speaker:And Nicole, my final thought for you, and I'll see if Annette
Speaker:has any before we sign off here.
Speaker:But my final thought for you is we are such at an age of how awesome
Speaker:it is for people just to book their stay and let themselves in.
Speaker:Everything's automated.
Speaker:But in this case, and you being a realtor, Nicole, this might be great for you, and
Speaker:obviously, a short-term rental host, is to call your guest after they confirm their
Speaker:booking and make sure they understand what is going to be impacted during their stay.
Speaker:And right after they book too, so that if they didn't realize it or someone
Speaker:else booked, what have you, you made that phone call, that personal touch.
Speaker:And I've got my final word, which just popped into my mind.
Speaker:Nicole, this is a great opportunity.
Speaker:Any of these guests that absolutely supported you during this time, this
Speaker:is a great segue to welcome them back once all of it is complete.
Speaker:So this is something where when they are booked, maybe you do leave them a
Speaker:gift letting them know, hey, thanks.
Speaker:So glad you booked with us during this construction.
Speaker:We'd love to welcome you back and have, um, potentially-- it doesn't
Speaker:even have to be a discounted rate.
Speaker:Maybe it's an additional welcome gift or something like that.
Speaker:But this is a way that you can already be looking towards, once the
Speaker:construction's complete, welcoming some of those guests, um, back again.
Speaker:I mean, you should always be welcoming them back, but a little
Speaker:extra effort on the ones that supported you during the construction.
Speaker:And if you need Sarah and I to come check out the construction to see--
Speaker:We'd be happy to.
Speaker:Be your truth telling friend about how bad the construction is in
Speaker:Maui right now, just let us know.
Speaker:I'll bring my noise canceling headphones.
Speaker:It'll be fine.
Speaker:All right.
Speaker:Great question, Nicole.
Speaker:Good luck.
Speaker:Just persevere.
Speaker:This is for all listeners too.
Speaker:This stuff is going to happen.
Speaker:You're going to have a neighbor that maybe is doing a rehab.
Speaker:Your streets are going to be maybe getting new curves.
Speaker:This will happen if it hasn't happened to you yet.
Speaker:There is going to be some construction, um, in your area,
Speaker:I'm sure, at some point in time.
Speaker:Or, again, you need to do your own construction, um, on your property.
Speaker:So great question, Nicole.
Speaker:So everyone can learn from that one.
Speaker:With that, I'm Sarah Karakaian.
Speaker:I'm Annette Grant.
Speaker:And together we are--
Speaker:Thanks for Visiting.