Maria Hogan:
Hi, my name is Maria.
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I'm a podcast producer for my own
business, Creatively Contenting, and
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today I'm going to give you a tip about
planning your podcast for the year.
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I work for myself, helping to make
podcasts for businesses and individuals
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who want to make an impact with
their audience through podcasting.
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I work on each part of the podcast
production process, from idea creation and
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guest acquisition to editing and right up
to the scheduling, the completed episode
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and repurposing clips for social media.
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How I got into podcasting
is a bit of a mix of things.
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I have been working in podcasting for
about two years independently now, but
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I'd also worked on podcasts when I was
a production assistant a few years back.
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I studied business followed by a
master's in journalism, and once
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finished I was lucky enough to
get quite a variety of experience.
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I worked as a production assistant in a
media production company, which is where I
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first saw that I could use my journalistic
skills in a more business environment.
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And at the same time I was training in a
newsroom in a radio station, while also
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producing a weekly current affairs show.
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And then I was also working as
a researcher in another station.
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And...
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Around that time, I also started working
in a youth organization creating content,
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which is where I kind of learned the
impact that good content can have when
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it reaches people at the right time.
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So I loved everything I was doing,
but I was just out of college
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and wanted to see the world.
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So I went to Canada, took a job in finance
while I just figured out what to do next.
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And after a while, I really missed radio
and realized that with the skills I had
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developed and the knowledge and stuff
through my work experience, um, that
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it kind of put me in a position that I
could start producing my own podcasts.
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And I was really, really happy to be back
working with content again and absolutely
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loved it and kind of things escalated.
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I started producing more podcasts
and it just became something I
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could do as my full time job.
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And the fact that I can do it from
anywhere that has Wi Fi and help
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businesses and individuals to make
an impact, just makes it better.
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It's just, yeah, perfect for me, I think.
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So one thing I love about podcasting
is that it's a really intimate medium.
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If a podcast is done well, it feels
like you're kind of having a chat
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with a few friends rather than
listening to some sort of report.
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Um, I think this is what makes
podcasting a really amazing marketing
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tool for individuals and businesses who
are trying to establish their brand.
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When a podcast is genuinely
providing value for the listener,
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they are a lot more likely to feel
a personal connection faster than
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people would if they're reading a
blog or seeing social media posts.
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but I do think with this privilege
that podcasting affords us, we also
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have to be really careful to not
take advantage of it and respect.
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intimacy and that trust people
form with the podcast host.
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So, my big tip for podcasting is to
plan your year of podcasting now.
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So that you, you can relax and actually
enjoy your podcast throughout the year.
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so how to plan a podcast for the new year.
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I am a really big spreadsheet fan.
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So I recommend using one for planning
your content for the entire year.
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And then in a document, I write my
internal and external kind of notes
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of how I'm going to plan for the year.
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So in the internal category, I
break it down by goals for the
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year and personal milestones.
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So by setting your goals for the
year, it's going to kind of dictate
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some of the other things, like, for
example, if you want to grow your
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listenership, you're going to want to
consistently appear on other podcasts.
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So that would be in your external goals.
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Um, your personal milestones could
be something like your 50th episode
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or a certain number of downloads.
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Obviously, you can't really
tell when you're going to hit a
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certain number of downloads, but
you can have a plan in place.
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And then as you're approaching
that, you know, to just.
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Like fall back on that plan that you set
at the beginning of the year, because
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you probably have a fair idea if you're
going to hit X many downloads in a year.
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Then under external, under the external
category, I have holidays, awareness
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days, weeks or months relevant to
your niche, events in your niche
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and other podcasts you would like to
appear on or partner with in some way.
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So think about the kind of content
you would do based on these things.
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Like making a target list of guests
and events that you would like to
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speak at or reach out to as well as
other podcasts that you might want
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to speak at or partner up with.
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You can find me at www.
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creativelycontenting.
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com and you can see all my
links in the show notes.
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Thanks for listening to Podcasting People.
