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024: Leveraging Personal Branding on LinkedIn to Pivot Your Career with Carol Kaemmerer
18th December 2023 • More Clients, Less Effort. • Tim Hyde
00:00:00 00:33:18

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Losing a steady job can feel devastating, but it also presents us with an opportunity to redefine ourselves as more than just our jobs. In this episode of More Clients Less Effort, we listen to Carol Kaemmerer, a LinkedIn strategist and personal branding expert, as she gives her insights on how you can more effectively market yourself, boosting your self-worth in the process.

Having niche expertise in marketing communications allowed Carol to pivot her career when she lost her long-time role as a consultant in a Fortune 500 company. She realised the power of having a strong digital presence, specifically on LinkedIn, for personal branding, building professional networks, and strategically positioning yourself for dynamic career advancements and enhanced business prospects.

Tim and Carol talk about the importance of investing time in customising your LinkedIn profile to fully showcase your diverse expertise. They also highlight the value of fostering genuine connections even when you’re just posting or commenting online. The key is to be consistent and authentic, and to spend time nurturing relationships.

Tune in to gather tips on how to strengthen your online presence and avoid the most common mistakes people make.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Carol Kaemmerer? (01:16)
  • The illusion of control (03:12)
  • How Carol got into marketing communications (05:12)
  • Marketing transitions over time (6:30)
  • LinkedIn and building professional networks (07:47)
  • The importance of personal branding (10:05)
  • The three things that can happen when you have a prospect (12:43)
  • The paradigm shift and digital first concept (14:25)
  • Common mistakes people make with LinkedIn (17:12)
  • Tim’s 330 Rule (19:06)
  • Carol’s strategy for attracting business at LinkedIn (20:32)
  • Carol’s system of paying attention to others (22:00)
  • Creating depth of conversation and authenticity versus the numbers game (23:22)
  • Adding value in three ways (24:14)
  • Quickfire round with Carol Kaemmerer (27:55)

Get in touch with CAROL KAEMERER

  • Website:  https://www.carolkaemmerer.com/  
  • LinkedIn: https://www.linkedin.com/in/carolkaemmerer 

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