One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validation process.
They feel excited about the idea. They believe people need it. They assume demand will be there.
But they don’t validate whether it aligns with demand.
And the result is they spend months trying to create demand instead of tapping into where it already exists.
This doesn’t always require changing what you're selling. Sometimes it’s just how you talk about it or position it.
But either way, skipping the listening and Demand Validation process almost always means you’ll have to manufacture demand instead of meet it.
In this episode, I’m walking you through a behind-the-scenes breakdown of how I launched a brand new program and exceeded my stretch goal:
- 14 beta enrollments
- 95 new leads before opening cart
- 56% conversion from my interest list
And even though storytelling has been a core concept in my business for SIX years, I did not bypass the Demand Validation process.
So if I can’t skip that process, no one can.
This episode will show you exactly how I approached it — and how you can stop guessing and start listening.
If what you heard in this episode sounds like what you've been looking for, here are two next steps -
Free offer: Grab the Six Figure Storyselling Bundle - 60 days of prompts and a custom Sellable Stories Coach GPT to grow your audience, build demand, and sell your offer through your most sellable stories
Group program: Join the Interest List for Category of One, a content-to-leads storyselling program for high ticket coaches, consultants and service providers. Doors open March 12.
