Shownotes
Welcome to SKU Talks, where commerce meets innovation, and today we're joined by Lori Barzvi, the mastermind behind PUPIBOO, for an eye-opening discussion on brand growth strategies beyond the boundaries of Amazon. Lori shares her remarkable journey from product failure to Amazon triumph, revealing the pivotal role of listicles in driving off-Amazon traffic and boosting organic rankings. With insights gleaned from her strategic PR endeavors, Lori offers invaluable advice on navigating the ever-evolving e-commerce landscape. Whether you're a budding entrepreneur or an established brand, Lori's expertise promises to revolutionize your approach to brand expansion. Tune in to SKU Talks and embark on a transformative journey towards sustainable business growth.
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