Adam Berke is the CEO & co-founder of WorkPatterns, a solution helping operational best practices automatically by providing a system for one-on-ones and small group meetings.
Adam is an expert in marketing, digital advertising & growth marketing. Previous to WorkPatterns, Adam was part of the founding team at AdRoll, one of the largest independent marketing tech companies worldwide with over 35k users, $350M in revenue and over 500 employees.
During this interview we cover:
01:01 - Adam’s Background, Past Positions & Launching WorkPatterns
03:28 - WorkPatterns in Terms of Size & Bootstrapping VS Fundraising
05:50 - The Opportunity in The Market & The Problem to Solve
09:52 - Empowering People to Work Effectively & Adopt Better Practices
13:55 - Best Practices are dependent on The Companies Growth Strategy?
17:11 - SaaS Management at All Stages
19:31 - Developing a Highly-Effective Team
22:47 - Less Experienced VS High Experienced Options
25:30 - Investment in Under-Performing Members
29:03 - Managing AAA Members With Poor Teamwork
32:04 - Hard & Soft Skills a Good Leader Should Have
35:03 - The Hybrid Work Model
38:04 - Advice Adam Would Tell His 25 Years Old Self
39:37 - Biggest Challenges Adam’s Facing Right Now?