In order to pull in more premium clients, you need to make both a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies to create that bigger momentum you have been searching for.
Do not miss these highlights:
Discover the pitfalls of mainstream marketing
You have to speak to the version of your ideal client that also is in the top 1% of your market
Having a more vague or broad market or message could make it difficult for you to control who's hearing it or seen it
Standing in the truth, conviction and elevated message will literally magnetize everybody else
If you want to create bigger momentum, speak to that top 1% of your market
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
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