Key insights from Fred Reichheld, a legend of the industry.   As the creator of the “Net Promoter System”, Fred Reichheld is a true legend in the loyalty industry.  His career spans 44 years as a consultant, author of four best-selling books and an internationally-renowned speaker on loyalty. 

 Tom Peace, from The Loyalty People, shares his thoughts on Fred’s latest book called “Winning On Purpose – The Unbeatable Strategy of Loving Customers” – which features some profound new ideas on the very fundamentals of how we do business.

Hosted by Tom Peace

Show Notes :

1) Fred Reichheld

2) Tom Peace

3) Loyalty People

4) #167:Fred Reichheld - Loyalty Industry Legend - Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers"

5) "Winning on Purpose: The Unbeatable Strategy of Loving Customers"

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com