Andrea Engstrom built $2 million in sales from Facebook without a single paid ad, by charging confidently for the work that comes easiest to her. Before that, she spent years being excellent at someone else's business. Valued. Recognised. And completely unfulfilled.

In this episode, Andrea breaks down the difference between your zone of excellence and your zone of genius, why the work that feels most natural to you is exactly what you should charge the most for, and what it really took to walk away from $12,000 a month and bet on herself.

She gets personal too: six years sober, the childhood moment that planted the wrong story about her own worth, and why she believes the belief work always has to come before the business results.

Plus the roots before the branches, a botany metaphor that reframes why some women scale quickly and others need more time to build, and why both timelines are valid.

Andrea Engstrom is the founder of the Bold Coaching System and author of Bold Confidence. She coaches women entrepreneurs to build high-ticket group programs that generate $10,000+ months, guaranteed. Find her at andreaengstrom.com.

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Serena Reynolds: Andrea has done roughly $2 million in sales in three years, entirely from relationships she's built on Facebook. No paid traffic, no lead gen agency, no cold outreach scripts. Just real conversations, a four-part DM sequence she's perfected, and the kind of feminine energy strategy that actually feels good to run.

Serena Reynolds: And I'm Serena. I produce the podcast and webinars that grow your business.

Sara Ferrer: And I'm Sara, an email marketing pro here to convert clicks into cash. Together, Serena and I are two women in charge, digging into the fearless, the flawed, and the fabulous journeys of female founders rewriting the rules.

Serena Reynolds: So let's dive in. Welcome to our show, Andrea.

Andrea Engstrom: Thank you so much. Can I just tell you how much I love how you guys boldly talk about what you do and the clarity that you bring to the conversation of, like, positioning yourself. So I just wanna acknowledge you guys do such a better job of that, yes, than, than most people in the world.

Andrea Engstrom: You have such a clear value proposition coming straight out of the gate, so well done.

Sara Ferrer: Thank you. Wow. Serena, that... Let me... We need more Andreas in our life. Like, we are here to celebrate you, and look at that. Within 30 seconds we are being celebrated, and we will take it. Thank you, Andrea.

Serena Reynolds: It's all about celebrating each other.

Andrea Engstrom: Yes. Yes. I tell you what, like, one of the things that has transformed my business in this last year was helping women to start getting really clear on what their niche is. And so when I see women who are already in that level of clarity that you guys have, I'm like, "Yes," because that's what's magnetic.

Andrea Engstrom: That is what is magnetic about you guys, and it's something that I spot in the world because I meet so many women that haven't figured it out yet. So I'm, I'm excited for today's conversation. Thanks so much for having me.

Serena Reynolds: Well, I, I've spent the last God knows how many years apologizing for, for doing anything, so it's taken me a long time to get here, so I appreciate-

Andrea Engstrom: Yeah

Serena Reynolds: anybody even recognizing it. And I know a lot of other women that actually struggle with not apologizing for being, taking up space.

Andrea Engstrom: And, and I'm excited to share with you guys, like, what that, that little bit of my journey was when I decided to start my coaching business. But it was really based on that, that experience of talking to so many women that were not owning their space yet, that were still trying to figure it out or had old stories that they were telling themselves about, you know, that, that I'm, you know, I'm...

Andrea Engstrom: That my whole life is about making sure everybody else is okay, and not even taking the time to really think about, "What do I really want, and what is the space that I'm going to own unapologetically?" And, and when you do that, when you take that step of really getting to that clarity- It is not a turnoff.

Sara Ferrer: And how, how did you get here? I mean, like, how did you get to that conclusion? 'Cause it's a very strong observation. It's a very strong action plan. It's a ve- to write a book about it would imply that this has been on the brain for quite some time, and that there's enough evidence that you've seen that this is an issue.

Sara Ferrer: How did you get to this? Where did we begin? Has this always been in your blood? W- w- give us the, the, the, the high level kind of process of your journey to this point.

Andrea Engstrom: I have an unfair advantage coming into this world because I spent about 10 years of my career working with my dad and, and the things that I learned from that experience were things connected to how to, you know, it was how to scale businesses and how, how to help small businesses go from being a small business to, like, d- not just doubling their business.

Andrea Engstrom: And I was his marketing manager. I was... And then business development director, and then I got certified as a business coach and... But I was doing it in this sort of safe space, safe bubble because I was, I had a paycheck coming from somebody else. And so I'm grateful for that experience, but it also, during that season, like, I kinda got comfortable with someone else writing my paycheck and wasn't really sure, like, "Can I do this on my own?"

Andrea Engstrom: When there were... It looked like such big shoes to fill. Like, I don't know if I can be like him or I d- I don't know if I can be the one, and I got really comfortable with being a behind the scenes player in somebody else's business. And, and I, and I looked at it as like, well, I'm really excellent at it.

Andrea Engstrom: I n- there's a knowing that I'm, I'm meant for something more, and I'm, I'm not... Even if you're not sure what it is, but that old comfort zone of operating from excellence, which sounds like a great thing is not your zone of genius, and what if your zone of genius is on the other side of you stepping into you being bold and owning your space and not just promoting someone else?

Serena Reynolds: So, so, so explain that concept a little bit slower for me. Place of genius.

Andrea Engstrom: Let's do it for some of our clients." And then over the course of a few years, we scaled that business and then sold it. And then I got into real estate investing, and then I s- within nine months, I was working for somebody else because my old comfort zone called me back. Because the, the coach that I was learning real estate from was like, "Oh, could you, could you..."

Andrea Engstrom: They recruited me, and that's very flattering to be recruited, isn't it? It's like, they're like, "Oh, we wanna h- have you do this." And so pretty soon, I did $2 million in sales for somebody else's business building their dream instead of building my own. And during that season, I was, I was meeting with a super smart woman.

Andrea Engstrom: There are things in our life where we're like, "I am just floundering. I'm not sure how to do this." I would say sometimes that technology is a zone of incompetence for me, so I gotta, like, find people smarter than me at stuff that I'm, that I struggle with a little bit. But there's a zone of incompetence, then there becomes a zone of competence.

Andrea Engstrom: So a lot of us when we start a business, we operate from a zone of competence where we're like, we're figuring things out, and then we're doing things that we're like, "I can do that." And then some of those things start to feel like a zone of excellence, or we're working for someone else in our zone of excellence a long time, and then we decide to launch a business, and there are several things that we have to figure out how to do that we're either incompetence, competence in order to do the thing that we're excellent at.

Andrea Engstrom: The email marketing, the podcasting. Yeah. Yes. But that, that next level, and this is the key, is when, when you can identify what is your unique zone of genius- And seek to spend as much time as possible operating from your unique zone of genius. That is where your breakthrough in love, abundance, success, your energy flow is totally different the more time that you operate from that.

Andrea Engstrom: I saw glimpses of when I had an opportunity to be on stage, and I saw glimpses of it when I got to help a woman have a breakthrough. I saw glimpses of it when I was creating a systematic approach to helping someone achieve something that they didn't believe was possible for themselves, and then I could show them the way in a way that, for me, felt really easy and like, "Of course this is how it works."

Andrea Engstrom: When you have that, that, those moments of spark and flow and you're like, you recognize what other people find difficult actually is really easy to me, and I can help them very quickly feel amazing about what they're doing or have a breakthrough of some kind, that's that spark of, of your zone of genius.

Andrea Engstrom: And when you realize where those stories are coming from... And most of us, our old comfort zone is actually a place of relationships are hard, money is hard to come by, things are stressful in my life, things do not go well most of the time, that we actually find ourselves when things start to go well, we will do something to self-sabotage, to kick ourselves back into our old comfort zone, which is why when something really good happens, and this is what happens with me, when something really good happens, I wanna go, like, have a dinner to celebrate, and I will order food that makes me feel awful R- do you, have you guys ever done this?

Serena Reynolds: Yeah.

Andrea Engstrom: Or I will pick a fight with my husband. I'll, I'll like, I'll just, like, poke, I'll just poke a little bit, and I'm like, why is it that when I have a great weekend, I will start a little tiff, and I'll just get cranky about laundry or something stupid.

Serena Reynolds: Balance. We need balance in life, don't we? Yeah.

Andrea Engstrom: Yeah. I'm like, oh, girl, that's my old comfort zone calling me back to that little, like, where things are hard, relationships are, are crummy, money's hard to come by, or, like, we'll overspend when money is good, and then kick ourselves back into that old comfort zone of, oh, everything's tight, which feels uncomfortable.

Andrea Engstrom: But when your comfort zone is uncomfortable, that's where you wanna go back to subconsciously

Serena Reynolds: And it's like we, we seem to have this problem that because it feels easy to us, we shouldn't charge a lot of money for it.

Andrea Engstrom: Ugh. Yeah. Yeah. What's, what's so fascinating about that is it's actually the opposite that's true. When something comes easy to you, that, that is your indication that you are, you are exceptional at it.

Andrea Engstrom: And when you talk to someone and it doesn't come easy for them, that's an in- that's an indicator that, like, that's your thing that you can actually charge a lot for because it is difficult to other people, but it's easy for you, and that, and, and that also means you're like, you're pretty darn good at it.

Serena Reynolds: Yeah. I really wanted to highlight that because that really... Th- that one sent- sentence that you said really, like, jumped out at me.

Serena Reynolds: It's as though it was an echo from all the conversations I've had this week.

Andrea Engstrom: Yeah. I think that's interesting. Like, when you hear a repeated message over and over, that's also something-

Serena Reynolds: Oh, you're telling me something.

Andrea Engstrom: Yeah. We call those green lights, right? Um, where it's like, oh, there's another one, there's another one.

Andrea Engstrom: It's a, it's something that's hitting your reticular activating system, that part of your brain that's telling you what to pay attention to.

Serena Reynolds: It's the universe-

Andrea Engstrom: Yeah ...

Serena Reynolds: talking to you.

Andrea Engstrom: Mm-hmm.

Sara Ferrer: Andrea, I, I love where this is going and that also... So if I can like synthes- if I can understand the excellence, the zone of genius in a nutshell, you know, in like layman's terms, it's basically like, hey, find something you're really good at.

Sara Ferrer: And I was like naturally attracted, like, "Who the hell is this girl? She's hyping this guy up. I'm feeling hyped. Everyone in the room is feeling hyped." And I met her, and I'm like... She's like, "Oh, that was just like a normal conversation." Like, she believed in what she was saying, her energy was magnetic, and it sounds like, from this conversation, that would be referred to as her zone of genius.

Sara Ferrer: She was really... And I always say to her like, "You know, people spend thousands of dollars and weekends and weeks going to like remote islands and to fancy conferences to try to motivate people and do something that you just have in your blood." And, and to Serena's point Many times she will say, "But that, that's just who I am."

Sara Ferrer: You know, just sitting on bags of money. Like that in a nutshell is kind of what I'm gathering. But, but then my other question is like, okay But I'm a talker, for example. Love to talk. But too much of a good thing, I'm exhausted, and the very thing that I love to do has now become my, "If I have to fucking talk to another person, I am going to just jump off a cliff."

Andrea Engstrom: Totally. Totally. And so one of the, one of the things I'm really passionate about is designing a life that you love.

Andrea Engstrom: And so for me, you know, I've built a business today where I generate about $100,000 a month in sales working three days a week. And what I recognize is that I need variety in my personal life to fill me back up in the days that I'm not working in my business that will allow me to come back to those zone-of-genius activities and be refreshed.

Andrea Engstrom: Because it's, it's not just about like, like operating constantly from... Like, we can't just say, "I'm gonna operate every single day, all day long, morning to night, from a place of peak performance." I have to do the things that allow me to recharge and have that energy, and to get filled back up in order to approach that with my very best.

Serena Reynolds: That's not weird.

Andrea Engstrom: No. Okay, good, good. Um-

Serena Reynolds: Perfectly normal. Do it all the time.

Andrea Engstrom: Yeah. I will literally say out loud to myself, "I have done what I can, and that will be enough."

Andrea Engstrom: And I, and it's almost like a prayer that I'm just sending out saying, "Let this be enough. Let my, let, let the good, the good things that I've done and that I've created today, let that be enough." And it, it allows myself to be able to be like, "That's done. Now let me switch into fill my tank mode, be with my family mode, you know, love the other parts of my life without thinking about, you know, more, more, more."

Andrea Engstrom: It's the juggle than it is, and like feeling like I have to do everything, and operate, and, and switching hats back and forth. Like, if I feel like I'm constantly s- having to switch and, like, having mental load taken up by things that drain my energy, I'm like you, I can talk all day. But if I'm also thinking about the things that I've not accompl- that I haven't gotten done yet, that's actually the things that drain my energy more than me, you know, showing up and, and doing the thing.

Andrea Engstrom: And, and so it's that balance and making sure that you've got people that you can effectively delegate the things that you are not zone of genius. And that, uh, e- especially things that are not your zone of excellence even. Because as a, as a small business owner, like, we're gonna hold onto things sometimes that we're like, "I'm actually really good at that," and it produces a significant amount of income.

Serena Reynolds: See, I, I've always found I kind of take on the crap jobs, the shit jobs, the jobs I wouldn't give to other people on my team. I don't want them to do it because it's a shit job.

Serena Reynolds: They'll get the creative work. They'll get the fun stuff, and I'll be sitting there looking at bookkeeping that I hate and doing invoices. Oh. Ugh. Okay. And, um,

Andrea Engstrom: Can we talk about that for a second?

Serena Reynolds: Yeah.

Andrea Engstrom: I'm glad that you said that because I, you know, I ran an agency with, like, 30 team members, and I found myself defaulting to, like, protecting their emotions.

Andrea Engstrom: That was like, my mom would, like she would over-serve in our family. And so that's what love looked like, was like, "I'm gonna take, I'm gonna take extra good care of everybody." You know, she always would bring my dad food on the couch or, like, bring it to him instead of him having to get up and get it himself.

Andrea Engstrom: That's their relationship dynamic, and I've, I-- Like, I used to be like, "Ew, ugh," but then I found myself doing the same thing, and I'm like, "Oh, I get it now." But 'cause we kinda love our-- we love, we wanna love our person well. But, but what I... This is what happened. Like, when I had-- When I have kids, I've got four kids, and two of them are adults, and I have three grand babies.

Andrea Engstrom: And, and then I have two younger kids that are 11 and 13, and when my son was eight years old, he was the only kid on the soccer field that could not tie his own shoes. And my son is on the spectrum, and was like, he was just happy to let me do things for him, and it felt like a struggle to, like, help him learn to do things for himself, so I just kept doing it for him 'cause I didn't want him to feel frustrated.

Andrea Engstrom: But when I saw that he was the only kid on the field that couldn't tie his own shoes, I was like, "That is, that behavior's not serving him." Right? And, and I realized that A, it is not my job to make other people happy. I'm not responsible for other people's emotions. That was a big learning for me. And it does people a disservice when we do hard things for them and don't allow them to grow in the way that they need to grow to become who they need to be.

Andrea Engstrom: That the area that I need to grow to go to my next level is to get comfortable with sitting in the discomfort of someone having to do something hard. But when they do, their level of ownership, their level of confidence actually goes up, not their level of dissatisfaction that my job is hard. And it, and it's a place of discomfort that we have to learn to sit in.

Serena Reynolds: Well, well, to support what you're saying, some of the hardest experiences are also the fondest memories at the end. I d- y- you know, not, not being specific, but you know those, those moments when you go, "Oh, I remember that. That's... I really enjoyed that," or, or, "That was unique, that was different." It was all of those really hard times.

Serena Reynolds: Not always fun, but There's something about it, emotional strength there.

Andrea Engstrom: Mm-hmm.

Sara Ferrer: Yeah. Andrea, I have a question about this, because th- this is really hitting home. Like, I, I believe in everything you said. It makes sense. I guess two things I wanna, wanna bring up, because I think for the listeners, a lot of us especially, we have a lot of female listeners, I think there's always that, "Let me love you.

Sara Ferrer: I'm good. I don't need the help." And then because she is human, she has the days where she goes, "God, can someone... Can't you just make yourself your own sandwich?" You know, she might say that to my dad. And the truth is, he, he can, and I find myself having those same patterns of on a good day, let me serve you and let me love you, but on a bad day, when I'm tired, it's like, "Can't you just fucking do that yourself?"

Sara Ferrer: But h- can you give our listeners, can you give us a framework for how's untangling that web, specifically the control, specifically the repeated behavioral patterns? Like, how do we start untangling that? 'Cause that is a lifetime often, a childhood of seeing this behavior. What's the first step to take to start untangling that?

Andrea Engstrom: Yeah. Yeah. Well, I mean, the fir- the first thing is, like, recognizing that the, the belief that is behind it. And so if there's something that I'm experiencing that's frustrating, and, and then I can stop and say, "Okay, what is my belief connected to that?" That, and sometimes that belief can be something like, uh, n- nobody, nobody helps me out.

Andrea Engstrom: And that, that, that started, or like a, a behavior that if I don't act the way that other people expect me to, that I'm, that something bad is going to happen, right? And so we can go back to things that probably happened in our childhood. We could go back to things that happened in a failed marriage. We can go back to something that happened.

Andrea Engstrom: if I make them uncomfortable. Is that, is that true? And if the t- and if we can say, "That's not actually true," well, what is the truth?

Serena Reynolds: But even if it is true, even if it was really true, why? It's, it should be that simple. I mean, that's what you would tell your friend. That's what you would tell your nearest and dearest.

Serena Reynolds: You would say, "But you don't want that." So, so why, why does that matter to you? Leave them. You, you move on. Whatever.

Andrea Engstrom: Yeah. Yeah. And so if, even if they, even if they, if you did call them to their next level and they didn't rise to the occasion, what is the belief behind that? Like, or the fear. What's the fear behind that?

Serena Reynolds: is- So, so where does it come from?

Serena Reynolds: Why, why do we do this to ourselves?

Andrea Engstrom: Yeah. A lot of it is that old programming. It's our old comfort zone. It's all, it's the, the, the meaning that we have assigned something, and that's the, that's the key. Because two people can have the same exact experience and one will assign meaning that says that, that it, from that situation...

Andrea Engstrom: Okay, so just imagine, like, difficult situation and, and someone left, and one person will say, "That means I'm unlovable. That means I will always be rejected. I'm not worthy of love. I'm broken. There's something wrong with me." Another person will assign meaning to that saying, "That person wasn't the right person for me to trust with that thing, and I deserve more."

Andrea Engstrom: We can choose... If our beliefs don't serve us, we can change our beliefs. We can reframe that, that experience and say, "What's the truth of what happened," is, "Well, I learned this lesson. I became stronger, and now I know better, so I do better." And if, if we can reframe a situation or a story ... And can I give you guys, like, a deeply personal example of this?

Andrea Engstrom: Would that be cool? Like, and, um, like I love the name of your podcast, Fearless and Flawed. I'm so flawed, you guys. I'm like, "Oh, thank goodness. I think I'm in the right place." Yeah. But, you know, there, there was a season of my life, and I've been, I've been sober for six years now, and there was a season of my life where I had to go back and ex- and examine what were the things that were keeping me stuck.

Andrea Engstrom: And I developed this thought pattern of like, I'm, what if I'm crazy? Like, what if... And my sister's not crazy. But I, like, as a k- as a kid, that like planted in my head and, and so I developed this like, I spent like a lot of years like going, "I need to make sure that I'm the rock, that I'm not acting like that."

Andrea Engstrom: And she's like, "Don't be like her." And I'm like, "Okay, whatever I need to do, I'm gonna be the good girl. I'm gonna be the one that, that i- like always has it together because that's who my mom needs me to be."

Serena Reynolds: Tiny, tiny little seed. Tiny. A moment, a fleeting comment that-

Andrea Engstrom: Yes. Yes. And, and I said, "Well, what was, what of that situation..."

Andrea Engstrom: She did not grow up with parents. She had no amazing example of how to navigate the situation that she was in. And so her parenting perspective came from a place of great brokenness. I was able to have grace for this idea that like my mom was literally doing the best that she could with the tools that she had in that, in that moment, and my resentment connected to anything that happened in her parenting style and whatever, and my mom was a great mom.

Andrea Engstrom: And so in a world where you may be a gallon-sized love person, but you're interacting with someone who has pint-sized capacity, and then you derive from that situation that I am not lovable because they... But the reality is they were not capable of loving you at the level that you were expecting or that you were pouring into them.

Andrea Engstrom: But it was because we were having a capacity issue.

Serena Reynolds: But it's missed expectations. It's different expectations.

Andrea Engstrom: But when we can be real and, like, go, "Okay, wait a second, that was not actually about me," and my... Like, there's nothing that I did or could have probably even done differently, but to just have grace for the capacity that, of the person that I was interacting with when that thing happened. Now, there, on the other side of that is freedom that I get to assign new meaning to that.

Andrea Engstrom: I get to say, it's not because there's, you know, it's not because there was something wrong with me or whatever, or that everybody else is gonna treat me the same way or is going to do something similar, and that nobody can ever meet my expectations. It's because, you know, when, when we assign different meaning to things, it can change everything.

Andrea Engstrom: Yeah. But the cool thing is, is that there's a reprogramming that can happen very quickly when you get introduced to the right, the right thinking, right?

Andrea Engstrom: So can I share with you, like, what happened when I made that shift from, like, working with somebody else to then, like, deciding to launch my thing and, like, in that process? Can I-

Serena Reynolds: Well, we're supposed to be talking about... Yes, absolutely. This is what we're, what we're here to talk about.

Andrea Engstrom: And so one day I was listening to a podcast where Amy Porterfield was talking about her book coming out called Two Weeks Notice, and she described this time in her life when she worked for Tony Robbins, the biggest coach in the world, doing amazing things with amazing people, and was basically crying in her pillow at night.

Andrea Engstrom: And I was like, "Girl, that's me. What do we do?" And she said she sat in this room with Tony and these other coaches that were getting ready for a conference, and they were talking about what freedom looked like for them, and she was like, "I don't have that freedom." And I was like, "I don't have that freedom."

Andrea Engstrom: And it's so, it was so funny because I'm like, I hadn't been confident to do something like that yet, but here I am. I'm like, I wanna tell... I wanna help other women, 'cause we're best equipped to help who we used to be. So even if you're just on the other side, like one little chapter ahead, you can help other people.

Andrea Engstrom: And so I said, "This is what I really wanna help women with." And I put a date on the calendar, and I called the people I was working with and I was like, "I am so excited. I'm launching this thing, and I am confident I can do what I'm doing for you and do this at the same time." And they said, "No, ma'am. If you launch your own program, you cannot also work for us."

Serena Reynolds: And I- How did you do that? "

Andrea Engstrom: Come on girls, let's go.

Andrea Engstrom: I'm gonna teach you." And I mapped out a new coaching program, and I was like, "Let's walk through this step-by-step. I'm gonna show you how to do this." And, and then the, the very first group that I taught, one of them did 55,000 in sales in just six weeks. Another did 35,000. Another did 33,000. I was like, "It's not just me.

Andrea Engstrom: This is gonna work for other people too." And so that's what my business is today. But it took me taking that step to like say, "Okay, I'm gonna bet on myself in a way that I've never done before, and I'm just gonna teach something that I learned that I think could be helpful to other people. And I'm gonna r- I'm gonna run with that clarity.

Andrea Engstrom: I'm gonna run towards what that future is."

Sara Ferrer: And it's your model that is tried and true. So obviously without, you know, it, it's a process and a system, but can you give us the, the TLDR to people listening? Because again, the, the numbers sound great, and the, the passion behind it is there. What is, I guess, the, what is the unlocking that, that Andrea can provide?

Sara Ferrer: Is it just consistency? Is it a step-by-step process? Is it that your model contains, you know, the, the, the working through past beliefs? What makes working with Andrea and the BOLD system different than, let's say, the thousands of other coaches out there that go, "I have the answer"? Because yours works, but why does it work?

Andrea Engstrom: And the clarity is the key. And so before I ever invite someone to join my coaching program, I work with them for three days for free. And what we do in those three sessions, and it's just 30 minutes, 45 minutes, 45 minutes. It is not all day for to three days. I have a, I have a systematic approach where I'm really good at helping people nail their niche.

Andrea Engstrom: And so then when I say, "Okay, now let's do some market research. Let's turn it into a signature coaching program offer. Let's put a date on the calendar for the first workshop that you're gonna host. Let's do your branding." Um, that w- it all is aligned with that clarity. And so in my system, like I have t- I have 25 prompts throughout my coaching program that allow people to take the clarity that they got and very quickly be decisive with it and do things to create and to build and to like announce it to the world and start promoting it.

Andrea Engstrom: So anything that is your zone of genius, you are like, "I spotted one. I saw a girl, a gal, and she had this zone of genius." Like, if we can take the thing that's uniquely you and turn it into a coaching program that, where you have total clarity of what the result is you'll help your clients achieve and how you talk about that, the rest becomes like, now let's take that and turn it into your promotions, turn it into a very clear way that you convert leads, and then the f- the four-part DM strategy, like the sequence that I'm, that you mentioned earlier that is so magnetic that anybody can do this, that, but that clarity that we start with is really the magic.

Andrea Engstrom: It's what makes all the difference.

Sara Ferrer: 'Cause if, if it lacks logic but feels right, that's a little... That's, you know, leading with the heart but not the brain. And if it, if there's logic but not passion or not clarity, right? 'Cause a lot of that has emotions tied to it, then you're just kind of running through the system. You're just running through a process without feeling it, if you will.

Sara Ferrer: So it sounds like someone comes in, you meet them, you do this, this trial, if you will, this three-day process, and then from there you get to work th- they get to work your system Is there a timeframe? Because again, I always ask these questions 'cause after we launch this, my mom, who was like the biggest fan of this podcast, she will call me the next day and she will start asking questions like, "That Andrea, she sounded lovely.

Sara Ferrer: I've loved your vulnerability. It just is like everything you wanna hear wrapped up into like a human being speaking truth to a situation. But I guess the, the question I would have after hearing about this system, and it sounds great, is okay How long does it take? And, and, and, and I don't wanna use the word guarantee 'cause that's a, that's a very silly word to use, but what's the success rate?

Sara Ferrer: W- however you define success.

Andrea Engstrom: And so some people take a little bit longer because they have... because they're a caretaker of a parent with Alzheimer's. Some people take a little bit longer because you cannot run at the same pace as people if you are carrying other human beings' lives in your hands because you've got two little tiny kids at home.

Andrea Engstrom: And so I wanna give people grace to take longer if they need to. The fastest, the fastest that I've seen was I had a student do $33,000 in sales in her first four weeks. And, and she, like, was already having people reaching out to her asking for advice in a certain area, and so she was able to reach back out to the people that were connecting with her and, and saying, "How did you do that?

Andrea Engstrom: I cannot post about this on Facebook." And so she actually did some things that I was like, "Well, you would've had a lot more success if you would, you know, just, like, make sure your family can't see what you're posting and post anyway because you have a lot of friends that would wanna do this thing." But she actually was posting in other people's groups and got the res- got that kind of result, um, in just four weeks.

Andrea Engstrom: I also have people that, you know, like, there was a gal in my group that took a little bit longer to, to get started and start making sales, but once she did, she started... Like, I was like, "This is gonna be so big." But she was, she was grappling with a little bit of self-doubt. She had lost her husband a few years ago.

Andrea Engstrom: The level of confidence that she's stepping into is, is unreal compared to when we started working together less than a year ago. And when we say success rate, you know, sometimes there will be people that get started and then they will reach out and say like, "I got a diagnosis," or, "This thing in my life has changed," and I'm not gonna count them as someone that's like, oh, that...

Andrea Engstrom: She's a hormones coach, so she's not in a money-making category teaching people how to do something in business. Like, she's literally coaching women who are dealing with hormones and like perimenopausal and stuff like that. And she's like, she's like, "I've been trying to make this go for a long time." And she came into my program.

Andrea Engstrom: And, and, and then she, it took her about four months, and then she said in the last three weeks she's done $22,500 in sales. And we were like, "Yes!" That's such a valuable thing. Oh, it's incredible.

Serena Reynolds: It is something we don't talk about. It's something that- Yeah ... that doesn't come up in polite society.

Andrea Engstrom: Yeah.

Serena Reynolds: And, and it really, really should.

Andrea Engstrom: Yes, absolutely. Absolutely. And so there are people that are running... I mean, everybody's running their own race a little bit, and my guarantee is like, if you show up for at least three coaching calls a month, and we got 12 to choose from. We got tech support calls, we got Facebook support calls, we've got small group pod calls for like smaller group accountability.

Andrea Engstrom: And, and sometimes it is the confidence thing, right? Like, I have a gal that's... She w- And, and, and it goes back to that belief thing. She was like, "I am hesitating to, to like reach out to people because something that happened in my childhood." I was, 'cause I was literally going through this process of like, what, where did that, like what is it the, what's the belief connected to you not reaching out to someone?

Andrea Engstrom: And so she's like, "I have all these, like, old feelings of, like, of not feeling loved, but also the question, am I even lovable? Will anyone ever love me again?" And I was like, you know, as we walked through that process, I was like, "The woman who just lost their person, what do you think she's thinking? Will I ever be loved again?"

Andrea Engstrom: And, you know, and through that conversation I was like, "What's the truth? What is the truth that we need to claim instead of that old story?" Because she was able to walk through that and say, "Okay, well, the truth is, is I am lovable and I have a lot of love to give. And the truth is, is that the women that I am here to serve need that m- more than ever, more than anyone."

Andrea Engstrom: Sometimes people have some things that they need to work through. And, and, and I like to use the analogy of a tree, like a seed. And so the seed ... And, and I, I have the, the pleasure and the responsibility of homeschooling my kids, 'cause that's part of the freedom and the life that I've designed is I wanna be able to, like, be present with my family and I homeschool my kids.

Andrea Engstrom: And in business, we want to see the branches and the fruit and the leaves. We want it to happen fast so it feels really good and everybody can see it, but the truth is, if you haven't grown those roots down, what happens to a tree if it grows before the roots? Right? Is it... It will topple right over, right?

Andrea Engstrom: But the truth is, we're at a place where we have to grow those roots. And if we can do that in an intentional, even systematic way, where we're showing up for ourselves, and filling our cup, and doing the personal work that, that, that r- those roots are gonna be what supports the business. And

Andrea Engstrom: what's funny is people will work on the roots for a while, and then it, it feels like overnight there's a s- there's like a switch that flips where, whew, now it's just blossoming. And it feels like it took them a long time, but the truth is that they were doing the roots work.

Serena Reynolds: Do you know what? I could sit here and talk all day about this, and about your business, and about you, and But we do have to kind of tie this up a little bit now.

Sara Ferrer: Yep. Sleep support, just to be, to be clear.

Andrea Engstrom: Yeah. Yeah. I would be, I would definitely be a fan of that.

Andrea Engstrom: Um, e- and this is why. Because, you know, when I was... And I remember that season, and I'm, I've always been so blessed to have a partner that also had some flexibility and, and that showed up and could tag team. If you don't have a partner with that kind of flexibility and you're trying to do that thing on your own, that is, that is so hard.

Andrea Engstrom: And so I found someone local who... A- and, and there's a, there's a part of us as women sometimes that I think, "Well, that's my responsibility. I shouldn't outsource that to someone else because what will people think if I'm not the one feeding my whole family all the time for all the meals and snacks every single-"

Serena Reynolds: That's what keeps us, that's what keeps us gr- that's what keeps us here.

Serena Reynolds: That's what stops us growing because rich people invest money- Yes ... to make money. That's right. Okay? That's right. If you can earn money and not do your dishes, earn the money. Let somebody else do your dishes. Pay somebody.

Andrea Engstrom: That's right. That's right. And, and it, and there's nothing, there's no rules that say that you have to do everything for everyone that you love in order for you to be a good mom or to be a good wife.

Andrea Engstrom: And even if it's like, and I'm, I'm, I'm remembering, I'm, I'm grabbing my boobs right now because I remember this season where I was like- ... if, even if somebody can just bring me the baby and let me nurse and then take the baby and do everything else until I can just go right back to sleep- Amazing, 'cause I had a partner that would do that, and I've had a partner that didn't.

Sara Ferrer: I love that, Andrea. You know, it's funny 'cause when I was looking at that question I was like, oh, I definitely know that Andrea's gonna be like, "Get the help. Get the help. Get the support." I mean, there's some questions you're like, "Oh, I really wonder where this is gonna take us." But I think what I'm hearing is, like, there's this undertone, whether it's business, relationships, of break existing beliefs that don't serve you, i.e.,

Sara Ferrer: I need to do it all, I need to be, you know, serving all the snacks, doing all the breastfeeding, doing all the pumping, doing all the formula making, blah, blah, blah. If there's capable hands around me that can do it, whether that's paid help or non-paid help, it sounds like through this conversation... Again, I know, you know, we, we refer to you as a business coach, but the...

Sara Ferrer: Really this is, this is some life coaching going on here. And I think for the listeners, for myself, you know, for Serena-

Serena Reynolds: She's the coach's coach ...

Sara Ferrer: And it sounds like that is in every area, whether it's m- if, if you're blessed to be in the motherhood space, or you're blessed to be in the entrepreneur space, or maybe you're just blessed to be in the 9:00 to 5:00 space and that feels really good for you, great. But if it, if it doesn't because that's what you just think you should be, I think that's where you're coming in, where it's not...

Sara Ferrer: We're not suggesting that people have to, or you're not suggesting that people have to be the entrepreneur, that people have to be the, the mother who works. And there's plenty of mothers who say, "I wanna stay at home. I wanna stare my baby in the eyes. I, I'm a new mother. I love ch- I love changing a poopy diaper.

Sara Ferrer: How do I contact her? How do I, y- you know, make the next season of my life as amazing as she says it can be?" How do people get in touch with you?

Serena Reynolds: Obviously, they can get in contact with her via fearlessandflawed.com. Of course. But now over to Andrea to tell us how other people can reach out, and not through us.

Andrea Engstrom: And the second thing is I host a workshop called 100K in 90 Days, and I go through step by step exactly what I did to launch my coaching business and what I did in that first 90 days. And I'm gonna share with you in that the four Gs that we mentioned, the f- the magnetic DM sequence. I'm gonna teach you that.

Andrea Engstrom: And so if that would be helpful to you, I want you to grab your spot. It's my gift to you at andreaengstrom.com. Oh, and there's a link there where you can also buy my book. You can find my book on Amazon, or you can go to my website, and there you're gonna get a, an option to have some book resources and stuff like that that are also my gift to you.

Andrea Engstrom: And that's the, that's the key, everybody. Give away as much value as possible, and you will never lack opportunities to serve people in a paid capacity if you just show up and provide massive value.

Sara Ferrer: And we will have all that information on our site in case anyone is, like, scribbling, "Where, how do you spell her last name?"

Sara Ferrer: This is trans- transforming. This is not just a, you know, nice title. This is work and a model and a system, and it... You have shown us, you've given us a glimpse that when the system works and the enthusiasm and the passion and the work, the personal work, the journey, the vulnerability, when all that is there, if the end result is a quarter of what you have brought to us today, hell, sign me the hell up, girl.

Serena Reynolds: Thank you. This has been wonderful. This is our highlight of the week, honestly. Thank you so much, Andrea. It's been an absolute pleasure, and I can't wait to hear more about you.

Andrea Engstrom: Thank you