Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.
Today’s Question:
As someone just getting started in short-term rentals, can you tell us a bit more about how you two started hosting? Where’d you start; do you co-host; how long have you been doing it; and where do you see the industry going?
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Mentioned in this episode:
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Hello.
Sarah:Welcome back for another great week.
Sarah:My name is Sarah Karakaian.
Annette:I am Annette Grant, and together we are--
Both Annette & Sarah:Thanks for Visiting.
Sarah:And this is the--
Both Annette & Sarah:Hosting Hotline.
Sarah:If you don't know what the Hosting Hotline is, I'm going to tell you.
Sarah:Head on over to thanksforvisiting.me.
Sarah:In the upper right-hand corner is a red button, it says "Ask TFV".
Sarah:You click that button, you can record your question, and we'll air it on the show.
Sarah:We'll chat about it.
Sarah:And if it's a question that you've been having in your mind, believe
Sarah:us, our listeners want to know some thoughts behind it too.
Sarah:So get your questions answered, help us create content on this
Sarah:podcast, and get involved.
Sarah:With that, we've got a great question and we hope inspires all of us to level up.
Questions:Hey, there.
Questions:I was just curious when you first started if you joined a group to learn how to
Questions:do more stuff with short term rentals.
Questions:Did you just start from scratch and figure it out on your way?
Questions:I want to eliminate as much as possible.
Questions:I've been studying a lot of Mike Sjogren's group and, uh, he's one of
Questions:the top guys obviously that I follow.
Questions:And, uh, I love your material and I just had some questions
Questions:like how you got started.
Questions:Do you co-host?
Questions:How long have you been doing it?
Questions:Where do you see things going?
Questions:Is there a market you're really paying attention to?
Questions:Things you're avoiding.
Sarah:Good question, Bobby.
Sarah:And we want to unpack this.
Sarah:So Annette, can I interview you real quick?
Annette:Yeah.
Sarah:Ask you Bobby's questions.
Sarah:So how did you get started?
Sarah:How did you tackle your first short-term rental, and did you learn from someone?
Annette:Two things.
Annette:I started from scratch, but I quickly realized I needed some help, and I
Annette:was super fortunate that the Airbnb Open was happening, I think right
Annette:after I opened, I can't remember, this is the last Airbnb Open that--
Sarah:Can you do two things?
Sarah:What year was this and what is an Airbnb Open?
Annette:I think it was 2018, and Airbnb Open was this giant convention,
Annette:if you will, that Airbnb put on.
Annette:They actually shut down every theater in a good way.
Annette:They rented out every theater in downtown LA.
Annette:You guys, Lady Gaga performed.
Annette:Yes.
Annette:What was happening here?
Annette:So they never did it again probably because they spent a ton of money.
Annette:But what I want to say for that, I started from scratch.
Annette:I knew nothing.
Annette:I made countless mistakes.
Annette:Going to that event and investing in that event.
Annette:I remember I slept on my friend Brad's couch.
Annette:Thank you, Brad and his lovely wife let me sleep on their
Annette:couch because they lived nearby.
Annette:But that event was so eye-opening for me and it really changed
Annette:everything I thought about Airbnb.
Annette:I met hosts from all over the world and let me tell you the
Annette:one takeaway from that event.
Annette:I did not have instant booking on when I went to that event and every host there
Annette:basically like, aw, aren't you cute?
Annette:Because I was scared to turn on instant booking.
Annette:And they were like, do you understand what you're doing to yourself?
Annette:It was getting around other hosts like that that was my first taste of, oh
Annette:my gosh, there's so many other people out here that are doing this and doing
Annette:it well, and I can learn from them.
Annette:But when I left that event, then I was back on my own because
Annette:back then it was really just their, um, the Airbnb host board.
Annette:And it was like you would go on there and the threads hadn't been--
Sarah:Attended to.
Annette:In years and you're not really talking.
Annette:It was everybody just throwing their thoughts out there
Annette:but no real back and forth.
Annette:And then I didn't feel connected again until I met Sarah at
Annette:the city council meeting.
Annette:But I was completely from scratch.
Annette:I wasn't really a Facebook user, so I don't know if groups-- I never even
Annette:looked outside of my sphere for help because I had a ton of hospitality
Annette:experience in resorts and restaurants.
Annette:So I thought-- and I had customer service experience, so I drew a lot from that.
Annette:That was a long-winded answer, but man, I wish they would bring Airbnb Open back.
Annette:But you know what we're going to do?
Annette:We're going to bring a TFV Con and we're going to-- that's what we're doing.
Sarah:We are bringing TFV Con.
Annette:That's our live event, everybody.
Annette:So get ready to mark your calendars.
Sarah:And if you're like, yeah, what the heck is that?
Sarah:Don't worry.
Sarah:We haven't chatted much about it yet, but it's coming soon.
Sarah:Well, I think what Bobby's wanting to know too is, do you think it's
Sarah:a good idea and obviously, here we'll level with you listeners.
Sarah:So Annette and I now have a membership.
Sarah:It's called Hosting Business Mastery Membership.
Sarah:It's been around for almost three years?
Annette:Mm-hmm.
Sarah:Almost three years now.
Sarah:And it is a paid membership.
Sarah:And this is where Annette and I have both come together and gotten our professional
Sarah:connections to also create content behind a paywall where we can get people who want
Sarah:to level up their businesses and invest in themselves professionally to come
Sarah:together and learn from each other, learn from our business the way we've set it up.
Sarah:But then of course, as they go to set things up, it's always
Sarah:very different for everyone.
Sarah:And we've seen the amazing things that can happen when we get like-minded
Sarah:business individuals to learn from a leader, but also to learn from each other.
Sarah:AD MARKER
Annette:Oh my gosh.
Annette:I think Airbnb Open might have been 2016.
Annette:I'm going to go back.
Annette:I'm going have fact-check myself.
Sarah:I think it was.
Annette:I think it was too, because I think I met you in 2018.
Annette:I'm going with 2016.
Annette:Fact-check with me.
Sarah:It's been a while.
Annette:Yes, it has been a while.
Sarah:It's been a while.
Annette:What Sarah's talking about, this opportunity to learn,
Annette:we don't care who you learn from.
Annette:Well--
Sarah:Make sure they're--
Annette:We have feelings about who you're going to learn from, but anything that you
Annette:do, you are now a small business owner.
Annette:You need continuing education.
Annette:Things are changing quickly, and whether it's you follow someone online,
Annette:you follow the news even if it's just getting alerts when Airbnb changes
Annette:things, when your city changes things.
Annette:But please, you need to be constantly learning and you need a community.
Annette:Let's talk about the community aspect and how important that is, Sarah.
Annette:Let's talk about when we started our small live event.
Sarah:All right.
Sarah:We did.
Sarah:So Annette and I met in 2018 and then very shortly after, because we are
Sarah:aggressive, self-starters, but we started a meetup here in Columbus.
Sarah:We used meetup.com to get people to come together.
Sarah:But we started a meetup.
Sarah:We had speakers come out of our own pockets.
Sarah:Got pizza and sodas and whatnot, and just got everyone in our
Sarah:area to come together just to be together and learn from each other.
Sarah:How are you doing things?
Sarah:How's your occupancy look?
Sarah:What's your favorite bed?
Sarah:We were just starving for people to communicate with.
Annette:Mm-hmm.
Annette:I just fact-checked myself.
Annette:It was totally in 2016.
Annette:Wow.
Sarah:It's been a while.
Annette:Okay.
Annette:It was 2016, everybody.
Annette:Yeah.
Sarah:So all of this to say, you are short-term rental owner
Sarah:operator, or you want to be, you are absolutely a candidate to invest
Sarah:in yourself and go to a conference.
Sarah:There are plenty now to join a mastermind like Bobby's talking about.
Sarah:We're preaching the choir because we want to say listen to podcasts.
Sarah:Go to YouTube University if you must, as your first step.
Sarah:Facebook groups.
Sarah:Just make sure that you are surrounding yourself around people
Sarah:who are solution-based and not just griping, because as we all
Sarah:know, this is a tough industry.
Sarah:Every industry is tough.
Sarah:Any business is hard.
Sarah:So just remember that while it's tough, there's always solutions.
Sarah:There's always ways to overcome and to always be learning.
Annette:Yeah.
Annette:And I think we can learn so much from each other.
Annette:That's what blows my mind about our group is, there are rockstar hosts in here that
Annette:have been hosting for years, hundreds, if not thousands of reservations, and
Annette:there's new stuff every single day that they are encountering and improving upon.
Annette:And man, it's just fun to see all the wins in there.
Sarah:So if you want to join our-- we have a live workshop,
Sarah:it's host masterclass.com.
Sarah:We educate and then we open up the doors for you to join our mastermind.
Sarah:But if you just want to hop in and look to see what our mastermind's
Sarah:about, there is a video.
Sarah:You can watch the top of the screen there.
Annette:We'll put the link, but that is, thanksforvisiting.me/join.
Sarah:Great.
Sarah:J-O-I-N.
Sarah:thanksforvisiting.me-- we'll put that link in the show notes, also
Sarah:our workshop link in the show notes.
Sarah:And again, if it's not Annette and myself, if we annoy the heck out of you--
Annette:No, we don't that.
Annette:No.
Sarah:Well, I just mean if we're not the ones you learned from, just know that
Sarah:there's a lot of opportunities out there.
Sarah:There's a lot of conferences going on, a lot of masterminds.
Sarah:Get involved.
Sarah:Level up your education.
Annette:Let'sdo it.
Annette:Great question though.
Sarah:With that, I am Sarah Karakaian.
Annette:I am Annette Grant, and together we are--
Both Annette & Sarah:Thanks for Visiting.