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Online Marketing Basics for Busy Website Owners - Vicki Jakes EPISODE 1, 7th October 2020
EP001 How to sell from your website without seeming too "pushy"
00:00:00 00:37:33

EP001 How to sell from your website without seeming too "pushy"

  • The reason why I do what I do. (0:00:41)
  • The reason why we have a website. (0:01:50)
  • What users see when they land on your homepage. (0:03:52)
  • My top 3 recommended ingredients for a successful website. (0:04:40)
  • Why images are so powerful on your website. (0:05:18)
  • How long it takes a user to make a judgement on your website. (0:05:28)
  • Example: Pandora?? (0:06:30)
  • Why a headline is important. (0:07:10)
  • What type of images to use if you are service based. (0:07:24)
  • Example: Crunch?? (0:08:30)
  • Why you need a CTA. (0:09:10)
  • The importance of keywords relating to your business in your menu. (0:10:40)
  • How to ensure your business/website looks trustworthy. (0:14:08)
  • The reasons users abandon their shopping carts.(0:14:45)
  • The importance of the padlock.(0:15:30)
  • Why video can help convert leads on your website.(0:17:37)

Having an “explainer” video on your site can certainly help to improve conversions and 83% of video marketers say video has helped them generate leads.

  • How Dyson use video on their website?? (0:18:30)
  • How Service businesses can use video to explain their service/process.(0:20:04)
  • How Zappos use video on their website ??(0:20:45)
  • Why it is important to put yourself on videos on your website. (0:21:30)
  • How you can use Instagram stories on your website. (0:22:25)
  • Why offering free shipping helps to reduce abandoned carts websites.(0:23:28)

64% of users are already thinking about free shipping costs as early as the product page.

  • Why you should put your prices on your site. (0:25:50)
  • Why you shouldn’t ask for too much information from your users at the checkout. (0:26:45)

A study by the Baymard Institute detailed that 21% of shoppers abandon carts because of too many things to fill in and submit.

  • Why you should make it as easy as possible for used to hand over money.(0:27:56)
  • Why you should think about what data you are collecting. (0:28:40)
  • Why reviews and testimonials on your website can convert users to buy from you. (0:30:20)
  • Review tools you can use to help with sales. (0:31:50)
  • How to deal with bad reviews. (0:32:57)
  • Summary (0:34:00)