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Excel at Podcasting By Becoming 1% Better Every Day w/Dustin M Polyinnovator
Episode 1015th December 2021 • Tools of the Podcast Trade • Jennifer Francis
00:00:00 00:31:17

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In Part 2 of my interview with Dustin Miller, we discussed a variety of tools and strategies for marketing and growing your podcast.

Podcast tools are not just limited to microphones and hosting platforms. Some of the best tools are those that organize your thoughts and free up your mind for ultimate content creation.

Dustin shares his insights on staying organized and focused on each aspect of content creation and marketing. He also describes his "omnichannel" approach to marketing your podcast.

Note that it was a bit of a mentoring session where we explored ways I could improve aspects of my podcasting business such as establishing a more cohesive online presence.

We had an interesting discussion about guest scheduling, especially when dealing with different time zones.


1) Should you choose audio or video when creating your podcast?

2) You recorded a great show and uploaded it to your host. What's next?

Free download: Dustin's recommendations on omni content

Connect with Dustin here.

Tools mentioned (some affiliate links):

#findaguest #beaguest




Notion - project / task management

Content Repurposing













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Dustin 2


Is that when I started out doing interviews, I had to change my show style a little bit. My intro is going to be longer. I'm introducing the guests, introduce myself. I wanted to do it on there. I made the decision. Some people do it prior to recording. I want to be able to hear that person doing it though. So when someone says my name, I want to make sure they say Polly innovator with it because that's who I identify with. Yes. And I think it's interesting how. [00:12:00] When I started out, I had a very minimal intro and it was very rigid and I didn't have very many flexibility to it when it came to, if this person does a lot of things or this person has an interesting background that I need to change the intros for, but more important than that, it's the pre-show that matters most. So I told you off the air that I do extensive research. Above and beyond for it. Cause I really want to know every little thing about my guests before even having them on. So whatever I talked to them about is even a deeper, the deeper so to speak. And that's just because of how my show is structured. However right before the call, I had this little pre-show checklist that I go over and I think that'll be really cool for your audience to hear, because that allows you to. Listen to what the person is dealing with. So let me just look it up real quick. Sorry. I want to make sure I have it right. But for one example, that same CEO who had all these back-to-back. One of the questions I ask is, Hey, do you need to get a drink of water? I'll go go to the bathroom or anything like that. And she was so happy because it was one of the things where you're like, yes, I'm dying to go get some [00:13:00] tea and go to the bathroom. Just give me a few minutes. I'm like, please go ahead. And by doing so they feel more welcome on the show. They feel more comfortable. They're not sitting there having to go to the bathroom the whole time, which I've definitely been on a show where I'm like holding it in and it definitely sucks so much. But the first thing I say is everything's pretty relaxed. Cause some people have never been on shows before. They're really nervous. They want, they don't know how to present themselves per se. And if you tell them, Hey, I'll relax. Don't worry. You give them a sense of calm. They're going to be a better guest for you. The next thing I say is I'm not recording yet. Sometimes people think people record right off the bat. You and I talked for a few seconds before we could start on the call. We're both used to it. So we're able to jump right in, but some people might need a little bit of warmup for it to the next thing is I usually send the questions ahead of time. I asked them, did you get a chance to read the questions they say yes or no. If they say no, that sucks, but you just have to deal with that. Maybe they want to make it more improvised, which is what I like to do. And. Literally, as I just said I have a little note saying, I don't always say this particular part depending on the guests, but I say, Hey, in order to save me a ton of time with editing, [00:14:00] please try to be mindful about saying Amara when you're talking.

e harder, like much better. [:

It's on the apple. It's you know, it's on Spotify, so we're good. No, we're not [00:19:41] Dustin Miller Polyinnovator: right. Let's just also talk about two different podcast hosts. We were talking about cat debate earlier. Some of them don't actually distribute to all the different platforms and that's one thing that's really important as well. So for example, I was really lucky that podcast, that code, my host actually started sharing to Amazon [00:20:00] very quickly when Amazon started doing the podcast thing. Packets that code change weather features very quickly to include that, which I thought was really helpful. Other plans. I was this close to actually doing it myself manually. And other platforms may not do that as much. I'm actually looking at Captivate right now to see if there's anything they're missing per se, when it comes to their distributor distribution. Does it look like there is, you can even see on their website as well that they have all these little icons for all the different platforms that they're on. That's great, but that's only podcasting. And let's also talk about something like pod chaser, pod, chaser, pod page pod link. These are all third-party tools that you have to manually submit your RSS feed to. And that's something you might think about doing. It's another point of entry for people to find your show and people for guests to come find your show as well as matchmakers, RFM and pod match. Let's skip guests deal for now, but these other two places. And how to play a place for you to find people to come in point is finding places across the board. I just [00:21:00] Cora I've been on Cora for many years and answer questions on there based up on my topics. You could go on there and answer a questions about podcasts, right? You start building up your brand influence and you don't necessarily have the link. In fact, you probably shouldn't at first link to your show Hey, here's the episode I did on that. Cause it's selling. Why would he say spam you, but sometimes it's selling yourself too much, but a matter of going on there asking the questions, then they'll go to your profile and then they'll see your show. Hey, this person has a show literally about tools or bad gasoline or tools of the trade, so to speak. So yeah, finding unique playful places to be on take time. It's definitely a place you should be on. [00:21:35] J. Rosemarie: Yeah. Yeah. I'm still getting used to videos yeah. Okay. And Instagram is my show. I'm doing this. Excuse me. So my first private podcast, Instagram is where I post mostly, and that's where I that's where I'm most of my audiences actually. And so I always post do you know, a clip on. And with the person's picture in my [00:22:00] little clip and I explored it to Instagram with whatever I want to do. [00:22:06] Dustin Miller Polyinnovator: Let me stop you just real quick, right there. Is it the moms who podcast Instagram or is there a different Instagram as well? [00:22:11] J. Rosemarie: There's a different Instagram as well, so that I have two separate Instagram. One for the moms will park Ooh, podcast. It's the one I'm going to be doing for the park debater for tools of the trade. I just haven't worked on it yet, but Jay rose Marine one is my first spot cats.

All right, but in the chat, [:

That's a whole thing we have to get used to using, but he'd go on there. You can really make some progress. Tik TOK, Instagram and Snapchat is another way of creating little short-form audio grants. I saw on your a on your solar moms page here. You have this little red box right here and the wave form at the bottom. If you were to crop out nice little side out here, make this a little bit more vertical. That'd be a nice looking audio gram. They put on Tik TOK. Okay. One thing I've seen a lot of podcasters do a little too much is pure audio grams. So let's call you out again here, but these are all audio clips right here, right? There are no images. And Instagram is an image platform first and now video as well. But I saw that you have a lot of images here too. Like you have one right here and one right here. And you have them interspersed in between the videos. So having image, video image, video, having a pattern to it. Sometimes it makes it a little bit easier on the eyes [00:26:00] and easier for consumption just for people listening in and you have Facebook and ITV and LinkedIn and all that jazz, but you're spreading it out. You're pollinating all these common platforms from the main piece of pillar or based content. And that's the. [00:26:13] J. Rosemarie: Okay, thank you. Yeah. Thank you very much, Dustin, for talking to me today. It's it's a mentoring session, not just for me, but for my audience now this for my audience, but for me as well. So [00:26:27] Dustin Miller Polyinnovator: I know we'll keep going. So let's wrap it up I guess, but thanks for having me on again. No [00:26:32] J. Rosemarie: problem. [00:26:33]