Luke Williams is an award-winning CX practitioner, researcher, speaker, author, and thought leader at Qualtrics. I read Luke's book, The Wallet Allocation Rule about five years ago, and it fundamentally changed the way I thought about Customer Experience.

Luke is not only a deep well of CX insight, but he shares so much on this show. You also get the sense that he's so deep on this subject, he shared a small fraction of his knowledge in the 50+ minutes we talked.

If you are looking to completely re-think your approach to CX, starting new in the game, or wondering where it is headed in the next few years, this show is for you.

Too much to cover in the show notes. Go. And. Listen. Now.