In this episode, I speak with Avivit Fisher, the founder of REdD Strategy and an expert in marketing for therapists. We discuss the essentials of marketing funnels and strategies that can transform how therapists attract and maintain clients, especially in the constantly evolving digital landscape.
3 Key Takeaways:
- Adapting to Changing Technology: The landscape of SEO and client attraction is significantly impacted by AI and changes in social media algorithms, making local search and online reputation more crucial than ever.
- Email Marketing as a Powerful Tool: Email marketing is a powerful, low-cost, and low-energy tool that provides continuous engagement with your audience, helping to build trust and maintain client relationships over time.
- Creating a Cohesive Marketing System: Developing a cohesive marketing system that utilizes platforms like Psychology Today, Google Business Profile, and LinkedIn can effectively drive traffic to your website, nurture potential clients, and convert visits into appointments.
Avivit shares actionable insights and practical steps that can help clinicians stand out in a crowded space. Whether you're a solo practitioner or running a small group practice, this episode is packed with valuable tips to enhance your marketing strategy and grow your practice.
More about Avivit:
Avivit Fisher is the founder of REdD Strategy, a consultancy specializing in equipping therapists in private practice with targeted marketing strategies. Avivit has been empowering practitioners since 2017 through strategic planning, meticulous process optimization, and effective marketing tactics aimed at attracting clients. She holds a Masters in Design Management with a focus on business sustainability and entrepreneurship.
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✨ The Receptionist for iPad
Thanks to The Receptionist for iPad for sponsoring this episode.
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
Free Gifts for Our Listeners
✨ Free Podcasting Workbook
Get a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.
You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.
Grab your free copy of the Podcasting Workbook: https://ndpod.org/Free-Podcasting-Workbook
✨ Move Beyond Private Practice As A Neurodivergent Entrepreneur
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