We know that the podcast listening experience matters.
Evo Terra:We also know the big podcast apps don't seem to share that sentiment.
Evo Terra:It's time for working podcasters like you and me to do
Evo Terra:something intentional about it.
Evo Terra:Today's episode is brought to you by the Advancing Podcasting
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Evo Terra:Because why would I do anything normal?
Evo Terra:It's a special community just for listeners and readers of
Evo Terra:Podcast Pontifications and it's populated by like-minded working
Evo Terra:podcasters just like you who also want to make podcasting better.
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Evo Terra:on the future of podcasting?
Evo Terra:Join us today at advancingpodcasting.xyz.
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:When I go to a new restaurant, I almost always ask my server
Evo Terra:for their recommendation rather than reading the entire menu.
Evo Terra:Most of the time, I get one of three answers.
Evo Terra:First one, "Oh, you know, everything is good."
Evo Terra:Not helpful.
Evo Terra:Why would you put not good things on the menu?
Evo Terra:I understand that.
Evo Terra:Not helpful.
Evo Terra:Or they will say, "Oh, see, I don't eat X" - whether that's meat or
Evo Terra:pasta or carbs or green things.
Evo Terra:Also not very helpful.
Evo Terra:There's an entire section of the menu you're not helping me with.
Evo Terra:Or the third answer is, "Try the salmon."
Evo Terra:Or whatever else.
Evo Terra:Definitely.
Evo Terra:That's the one.
Evo Terra:Now, the only right answer out of those three clearly is the last one.
Evo Terra:This is the part where you say, "Great, Evo.
Evo Terra:Now we understand your eating habits.
Evo Terra:What does this have to do with podcasting?"
Evo Terra:Allow me to elucidate that for you.
Evo Terra:Look, I know that you're smart enough to put your podcast episodes
Evo Terra:everywhere someone might want to listen.
Evo Terra:We do that, right?
Evo Terra:Yes.
Evo Terra:That includes Spotify, even if you don't care for Spotify's politics
Evo Terra:and privacy issues, I get it.
Evo Terra:But people listen over there.
Evo Terra:That also includes YouTube because we know we've been told a ton of podcast
Evo Terra:discovery, maybe not listening, but a lot of podcasts discovery happens on YouTube.
Evo Terra:We need to be there as well.
Evo Terra:But you don't have to be agnostic like that server when it comes to
Evo Terra:what app you prefer, you recommend people utilize to enjoy your show.
Evo Terra:Just like that server above, I think you as a podcaster should have an
Evo Terra:opinion on which app someone should use, which are the best ones.
Evo Terra:Because I think really that regime change begins at home, to borrow a phrase.
Evo Terra:Look, Apple continues to fumble the ball with Apple Podcasts and reports
Evo Terra:are that the big bet they're making on paid for subscriptions is causing
Evo Terra:significantly more work for a lot of podcasters than many podcasters want.
Evo Terra:If you're making money with Apple Podcasts subscriptions, good on you.
Evo Terra:But if you're not?
Evo Terra:Hmm.
Evo Terra:Spotify continues to go down the exclusivity route, locking up creators,
Evo Terra:locking up podcasts, and being very, well Spotify about this whole thing.
Evo Terra:Much as many people did fear would happen is exactly what is happening with Spotify.
Evo Terra:Amazon was the big hope for some.
Evo Terra:Me particularly, I was thinking they might really be able to be one
Evo Terra:more big presence into podcasting.
Evo Terra:But as the last reports I read, Amazon's really only in this to get
Evo Terra:their share of the advertising revenue.
Evo Terra:So I don't know how much they're going to be forwarding podcasting all over.
Evo Terra:And yet, we podcasters continue to pimp the big players, at
Evo Terra:least the first two I mentioned.
Evo Terra:We do that largely in part because we're told that's where people are most likely
Evo Terra:going to be listening to your show.
Evo Terra:But that's a false assumption, as I've talked about before
Evo Terra:and as you've read before.
Evo Terra:Auto-downloads are skewing the numbers that you and I see, causing us to
Evo Terra:confuse downloads with actual listens.
Evo Terra:So let's put our minds back into the - or put our bodies into the
Evo Terra:shoes, if you will, of that mythical restaurant server once again.
Evo Terra:Only we are the server.
Evo Terra:We are the waiter, the waitress, the person taking the order,
Evo Terra:whatever you want to call us.
Evo Terra:That's our job.
Evo Terra:We're the podcaster, and even though the listener didn't say it
Evo Terra:exclusively or explicitly, they're asking us for a recommendation.
Evo Terra:We are the ones that need to provide a recommendation to people.
Evo Terra:So here's your homework, here's my homework.
Evo Terra:And that is find a new listening app that you can proudly recommend.
Evo Terra:If you're already using one of the big apps, I'm suggesting
Evo Terra:you move away from them.
Evo Terra:It took me a long time to move away.
Evo Terra:My argument in my brain was, well, most people listen on this, so I
Evo Terra:need to understand that experience.
Evo Terra:I now realize that's wrong.
Evo Terra:I realize that's wrong.
Evo Terra:There's not a lot we can do about that.
Evo Terra:So what I've decided to do is shift away, break the dependency on the big
Evo Terra:purple app and go to something else.
Evo Terra:And that's what I want you to do as well.
Evo Terra:Keep in mind, you and I are going to continue to make our podcast
Evo Terra:available on every single platform.
Evo Terra:That is super key and important.
Evo Terra:But what I want you to do this weekend, and the same thing I'm going to do
Evo Terra:this weekend, is spend time trying out some new podcast listening apps.
Evo Terra:We're going to start there.
Evo Terra:My focus is going to be on the new apps available at newpodcastapps.com.
Evo Terra:That's where all of the new and fresh and wild thinking around podcasting
Evo Terra:and how we can extend podcasting is taking place, super smart people who
Evo Terra:are looking to advance podcasting.
Evo Terra:That's where I'm focusing my efforts.
Evo Terra:You might do something else.
Evo Terra:But I would suggest that you resist the temptation, while you're doing
Evo Terra:your search, and when you start finding things, resist the temptation to look
Evo Terra:for an app that does exactly what your current listening app does today.
Evo Terra:That's trying to find a replacement for what's happening right now, and
Evo Terra:you're probably missing some of the other cool things that are happening.
Evo Terra:Take it from me, I've got some very strict requirements on what I expect apps to do,
Evo Terra:and none of them really do it very well.
Evo Terra:My old process was wait, gripe about it, and hope it would eventually get better.
Evo Terra:But then that's not going to happen.
Evo Terra:So instead what I'm going to be doing is find an app that I think I can work with.
Evo Terra:And I'm going to make my case with the, and chat up the developers to
Evo Terra:see if I can get the app to improve.
Evo Terra:I'm not doing that because I have some special powers.
Evo Terra:I'm a user I'm going to be using it.
Evo Terra:I want you to use it.
Evo Terra:And I want you to find out where the flaws are in the process and
Evo Terra:figure out what's going to work.
Evo Terra:We've got to be open to trying new things, trying a different way to do things.
Evo Terra:I think this is an important step for us to take, to get away from the bigs,
Evo Terra:to really get back into the, what it means to listen to our show and
Evo Terra:what kind of experience we can give.
Evo Terra:And are we recommending the things that will give them the best experience?
Evo Terra:Or are we saying listen wherever you get your podcasts?
Evo Terra:I really do think this regime change to get people to shift begins with
Evo Terra:us, the power users, the creators.
Evo Terra:Look, if we're serious about making podcasting better, I think we need
Evo Terra:to at least have an opinion on what makes for a great listening experience
Evo Terra:and listen to it wherever you want.
Evo Terra:Isn't that opinion.
Evo Terra:We need.
Evo Terra:We need an opinion.
Evo Terra:We need a little proudly share and recommend that opinion.
Evo Terra:Now, if you think this is a good idea, if you're interested and you're intrigued
Evo Terra:by this, and of course I'll have more information about, now what Evo, we found
Evo Terra:the thing, what am I supposed to do?
Evo Terra:Well, we'll talk more about that in future episodes, but
Evo Terra:right now, go find a new app.
Evo Terra:Spend the next three days.
Evo Terra:See if you can find a new.
Evo Terra:Now, if you think that's a good idea, as I was trying to say originally, you think
Evo Terra:that's a good idea and you want to return some of the value I just gave to you, then
Evo Terra:please go to BuyMeACoffee.com/evoterra and buy me a coffee.
Evo Terra:Or better yet, use one of those new fancy new-fangled Satoshi-powered apps.
Evo Terra:What's a Satoshi-powered app, you might say?
Evo Terra:Well, they're out there.
Evo Terra:And that's what I'm gonna be playing with this weekend.
Evo Terra:And if you've got one right now, give me a boost!
Evo Terra:With that, I shall be back on Monday with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.