In this episode, Kay Peacey breaks down what most business owners get wrong about email marketing—and what actually works today.

From a real-life email mistake that was sent to 8,000 people (instead of 20 😭) to building a simple “content vault” system that removes the stress of consistency, this conversation is packed with honest insights and practical strategies.

If email marketing has ever felt overwhelming, confusing, or just hard to keep up with, this episode will completely shift how you see it.

INSIDE THIS EPISODE

1. How Kay Peacey got into email marketing (from math teacher to consultant)

2. The biggest email mistake she made and what it taught her

3. Why consistency feels so hard (and how to fix it)

4. The “Content Vault” system for stress-free email marketing

5. Why open rates don’t matter as much as you think

6. The future of email marketing in an AI-heavy world

7. How to build real human connection through email

GUEST RESOURCES

Guest: Kay Peacey

Website: https://slickbusiness.co/begin

LinkedIn: https://www.linkedin.com/in/kay-peacey/

Link to Community: https://slickbusiness.co/group

EPISODE TIMELINE ⏱️

[06:30] – Kay’s background & mission in email marketing

[07:43] – How she got started with automation & consulting

[12:12] – Open Rates confession: Her biggest email marketing mistake

[16:25] – Why email consistency feels emotionally hard

[24:00] – The “Content Vault” system explained

[27:42] – Weekly content planning & strategy

[32:57] – Step-by-step content workflow

[38:20] – Capturing ideas quickly & simple content creation

[43:30] – Why open rates are unreliable

[44:27] – Metrics that actually matter (replies & actions

[48:31] – The email marketing myths she busted

[53:57] – AI’s impact on email marketing

[01:01:19] – Why consistency is non-negotiable