Artwork for podcast Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs
10: Rock an Authentic Brand Design With Claire Palmer
Episode 1014th June 2023 • Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs • Sara Gillis
00:00:00 00:26:49

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Your words can communicate who you are, share little insights about your personality, and make it easy for your dream clients to feel connected with you before they even talk with you — and your visuals matter just as much. 

Your website and branding not only convey your personality and support you in feeling confident to show up online, but those visuals — when thoughtfully designed — can elevate your words and leave a lasting impression on your potential clients. 

Claire Palmer, brand designer and owner of Juniperfolk Designs, shares the importance of your brand and website design, how you can ensure your visuals not only look beautiful but also represent who you are, and the importance of marrying your copy and your visuals together so they tell the same story. 

Tune in for:

  • The role of copy in a successful brand and website
  • It’s not just about beautiful visuals — your branding has to feel like you
  • The micro-details that make all the difference


Claire Palmer owns Juniperfolk Designs, a brand and web design studio specializing in authenticity and intentionality. After working in the service industry for over a decade, she pivoted, and instead of serving incredible cocktails, she began serving up powerful brands and websites. She launched a Showit website template shop and offers three website templates named after her favorite cocktails. She prides herself in design that has strategy and emotion at the forefront.

Website template shop — use code “whatsarasaid10” for 10% off

Claire's Instagram


If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.

As a special bonus, just for my podcast listeners use code oncall for $50 off the course at

Join us inside Words that Click!

From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.

VIP Days

🌐 Website

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