There's a fine line between 'fake it till you make it' and flat-out lying. Faking things about your business might be good at the beginning but once your customers and your clients find out the true colors of your business, things will crumble and you will lose your integrity. Things will go bad in the long run as you will lose your credibility and it will definitely hit you, not just because you lost your customers and clients but because it really isn’t aligned with your values--you will definitely feel bad about it. 

In this episode, I’ll share some stories that illustrate the negative effects of the phrase 'fake it till you make it. Always remember, always be true to yourself and your business, and once you do, remarkable things will definitely happen!

Enjoy listening!   

Here are a few insights you’ll hear in today’s show… 

- A couple of stories really that are going to illustrate why fake it till you make it is terrible and why integrity is so important.

- The reasons why you don’t need to pretend or lie about your personal and business status. 

- The importance of integrity as a business owner and being content with what you have in your business. 

- The things we should do as business owners when we know someone who doesn’t have integrity. 

- The facts about business testimonials and how you can differentiate it.

Connect with Annette Ferguson:

Website: https://annetteandco.co.uk/

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Twitter and Instagram: @annette_fergs