Why do some businesses instantly connect with customers… while others get ignored?

In this episode of Giant Helping Gants, Lois Wyant talks with Sabine Kvenberg, known as the “Storytelling Dame,” about how storytelling can transform the way you communicate, market, and sell your services.

If you’re a local business owner, entrepreneur, or service provider, this episode will show you how to stand out, be remembered, and build trust faster using something you already have—your stories.

You’ll learn why people remember stories more than facts, how storytelling creates emotional connection, and how to use simple stories in your sales conversations, presentations, and marketing.

Sabine also shares a powerful real-life example of how storytelling led to a $10,000 client from a single talk—and how you can do the same in your business.

If you want more clients, stronger connections, and a better way to communicate your value, this episode is for you.

[email protected]

https://www.sabinekvenberg.com/

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00:00 Why stories matter in business and sales

00:28 Meet Sabine Kvenberg

01:30 Why storytelling connects emotionally

02:26 How stories create personal connection

03:41 Every story needs a purpose

04:18 Using stories to teach, sell, and inspire

05:01 Turning speaking into revenue

05:57 How one story led to a $10,000 client

06:34 Where local businesses can use storytelling

07:33 Using local events and groups to share stories

08:09 Why boring presentations fail

08:27 Example story that sells without selling

10:00 The real lesson behind the story

11:05 How stories make you memorable

11:40 Using client stories in your business

11:59 People buy from those they know, like, and trust

12:18 How Sabine helps business owners tell better stories

12:56 Confident Speaker Accelerator program