Struggling to get your ideas off the ground? You’re not alone—but perfection isn’t the answer. 🚫

In this empowering episode, Neal Reyes unpacks a powerful launch strategy that every leader, entrepreneur, and high-achiever needs in their toolbox: the “Good, Better, Best” framework. Whether you're launching a product, writing your first book, or simply trying to level up in life, this episode will shift your mindset from perfection paralysis to progress and momentum. 💥

Through candid storytelling and practical wisdom, Neal shares how embracing iteration and excellence—rather than perfection—can help you grow faster, stress less, and build something that actually works in the real world.

🔥 You’ll learn:

• Why launching at “good” can be better than waiting for “perfect”
• How to scale anything—apps, businesses, habits—using this proven principle
• The difference between excellence and perfection (and why it matters)
• Real-life lessons from Neal’s first home studio + early leadership days 🎥
• How this mindset helps prevent burnout and keeps teams engaged

If you're ready to stop waiting and start launching, this is your episode. 🚀

🎙️ Listen now and learn how to move from good to better—and ultimately to best—with confidence.

Chapters:

• 00:07 - Introduction to a Business Principle
• 03:42 - Understanding Good, Better, Best in Business
• 15:37 - From Humble Beginnings to Professional Excellence
• 16:21 - Starting My Video Journey
• 20:15 - The Principle of Good, Better, Best
• 27:34 - Progress Over Perfection

Mentioned in this episode:

To receive emails and our latest updates, please sign-up at nealreyes.com/email.

To inquire about 1:1 coaching with Neal, please visit nealreyes.com/now.

Hey, what's up, guys?

This is Neal, and I want to thank you for swinging by to grow with us today.

I am pumped for this podcast.

Today I'm going to be teaching you a business principle that I learned years ago, but it can be applied to any area of your life.

That's right, any area of your life.

It's something that will help you learn how to shift your mindset from chasing perfection to seeking progress.

Progress over perfection.

But this principle and methodology that I'm going to teach you is something that can be applied instantly.

It'll change the way you think, but it'll also help increase the velocity in which you move.

And it can even save you money in business as you launch new projects or endeavors.

I'm pumped for today's teaching and I'm excited you join us.

Get ready.

This is your captain speaking.

We want to let you know we've been cleared for takeoff.

We have clear skies today with no winds, so we are expecting a smooth and hot, highly enjoyable flight.

However, should you experience some personal turbulence, don't worry as you've chosen the right airline.

As we are trained in navigating unexpected bumps, our destination today is high performance and success.

Sit back, relax, get hyped, or do whatever you do.

As we too are pumped for today's flight, we understand you have options when you fly, and we are grateful that you have chosen to fly with us today.

We recognize by choosing to fly Nil Reyes, you are committed to growing personal development and reaching higher than you ever have before.

Enjoy today's flight.

Be blessed, and remember, the best is yet to come.

What's up, champion?

This is your host, Neal Reyes, and.

I want to welcome you to the Executive Perspective.

For years, I struggled to answer the question, what do you do for a living?

Why?

Because most people who ask only expect to hear one thing.

I am an executive with a deep level of understanding of business, operations, leadership, and technology.

I'm also the president and founder of a worldwide ministry and CEO of an executive coaching and consulting firm.

My number one passion is people, and I receive significant gratitude in life from sowing into others and encouraging them as they grow to achieve their fullest potential.

If you're a high performance individual like me, or you're simply ready to take your business, leadership or inner potential to the next level, then strap in because I'm locked in and all in.

This is the Executive Perspective.

Hey, what's up, guys?

This is your host, Neal Reyes, and I'm so grateful that you stopped by to grow with us again today.

Today we're going to be speaking about something that I have learned over the years in business during my executive leadership times, but also during my consulting time that I believe is an unlock for anybody who has any type of a business.

This is something that I believe is a principle that if you understand and reciprocate it throughout your business, you will have more successful launches, more successful products that you launch, more successful building, development, anything it is that you do within your business.

If you incorporate this principle, it'll make life easier and much simpler for you and your staff.

The topic that we're going to be speaking about today is what I refer to as Good, Better, Best.

Good, better, Best.

This is something that is used heavily by me and my teams and it's something I recognized a long time ago.

You know, one of the things I've noticed most about organizations, and I will tell you, the bigger the organization, the more they struggle with this.

Many organizations as they're doing something, they're getting ready to come out with a new product, or they're getting ready to launch a new course, or they get ready to launch a new something, whatever it is.

And for you, it doesn't matter what size you are, whether if it's a book or if it's a website or something, doesn't matter what it is.

They try to turn around and produce profection and what they're working on.

And as they're focusing on perfection, they're taking so much time to make this thing perfect that oftentimes they miss their go to market times.

And when they release it, someone either already beat them to it or by the time they release it, the need for it is not as strong as it once was.

And it hurts them, it impacts them.

Good, better, Best.

This is something I learned years ago, specifically with this.

When we're talking about good, better, best.

This is a principle, is what I refer to it as, that you can leverage within any part of your business to release things in iterations.

In other words, let's say for example, you're working with the development team and you're trying to launch a new website, or maybe for you it's a new app that you're trying to take to the market.

So many times people try to do things from the standpoint of doing it perfect, but rather than doing it perfect, focus on good, better, best.

Treat it like steps.

Good, then better, then best.

Now where this impacts people though is if they try to just launch something and they do good, but they never circle around back to making it at least Better.

You don't always have to make everything best, but if you do it good, but don't at least circle back around to make it better, then sometimes what happens with that is you forget about it.

And it can also impact your reputation within the market or whatever space you operate in.

Good, better, best.

I will tell you specifically when I first started using this in business.

I shouldn't say first start, but one of the most effective places I should say that I've seen it work in business is in the software development world.

And oftentimes when we're working in the software development world, you might hear a term like sdlc, software development, life cycle.

Other types of things you might hear is when you hear people talk about Scrum, when you talk about different principles and methodologies that are out there, or different disciplines.

There's a discipline known as Agile.

And underneath Agile I'm going to try not to get too technical, but underneath Agile there's different principles within that.

Some of the most common ones you hear are Scrum, there's Kanban, there's xp, and there's Lean Sigma.

But in the software development world, and specifically when you're working with websites, Scrum is one of the most effective agile disciplines that you can leverage to help build out what you need to and doing it in iterations, but even leveraging that discipline and people focus on perfection, they can still take months and months and months to develop something.

But I want you to understand something and keep in mind again with the focus of this podcast.

This podcast core focus is three things.

It's leadership, business strategy, and personal development.

And just about everything we speak about on this podcast falls into one of those categories, if not multiple.

But this is something that you can use in any area of what you do.

If you're like, well, I'm a smaller business and I don't have web developers.

You may not, but there's other aspects of your business you do have.

Maybe right now you're working on that first book or the new book that you're trying to knock out.

Maybe for you it's your social media content that you're trying to create, or maybe it is the website, or maybe it's that brand new course, or maybe it's the event that you're trying to create or whatever it is, maybe it's your first iteration, you're trying to work on a speech that you're going to give at a keynote.

Focus on good, better, best.

And if you do that, once you have and if you were to do this as A framework.

Once you have the wireframe, so to speak, of good, it's easier to go back and then turn that from good into better and then take it from better over to best.

This is something that will actually help you with acceleration within your business.

In fact, it's to me what I have learned as a scaling principle.

If I'm brought in to do consulting for an organization or at the executive level, if I'm brought in to speak to someone and help them out in any way.

When I'm coaching executive teams or executives, individual, if there's a project or something they're working on, whenever they're trying to gain velocity within their business and the things they knock out, I try to take them to this principle that I've coined, good, better, best teaching do it good, then do it better, then get to best, but do good, better, best.

So many people are always focusing on best right out the gate.

Now, as I say that, I want to add some clarification.

I am a huge proponent of doing things with excellence.

I believe everything we place our hand to should have a mark of excellence on it.

That if we see it in the future, or anyone else, they should know that we gave our very, very, very best on that day.

But there's a big difference between excellence and perfection.

Excellence and perfection are not the same thing.

Excellence is when you can look at something and say, I gave that my very best.

Everything I had, I gave it my very best.

I'll give you a good example that relates to me.

You know, right now, if you're watching this on video.

Now, I also understand this audio podcast.

So some of you may not be watching it on video, but for those who do watch our videos, you'll notice that I'm in a TV studio that I built.

And in this TV studio we have lighting, we have backdrops, we have televisions, we have mics.

I mean, we've got it all.

And as we do, when I look back, that's not where I started at though, by any means.

I remember the very first video I ever recorded.

The Lord had given me an instruction, and this is back when I was launching our ministry and he had given me an instruction that he wanted me to build a website and then he wanted me record videos and he wanted me to post the videos on our website so people could see them.

But he wanted me to create a high quality website and high quality videos.

And I will tell you that at that point in my life, I had not done either.

And even though I have a technology degree and I Work in the technology space.

I really view learning technology kind of like learning math in college.

You know, when you're learning math in college, you may go to math class once or maybe twice a week, depending how your class is structured.

But when you're in there, you're in there for maybe an hour to an hour and a half at most.

And that instructor or professor has to teach you the principles of math, but he can't cover or she can't cover everything.

So the onus or the ownership is on you that when you go home, when you leave that class, you're going to put the work in, you're going to put in the repetitions to learn that.

And when you're learning that, what you're trying to do is learning the principles, you're trying to learn the formulas so that no matter what the variables are later, no matter what numbers they give you, as long as you know the formula, all you got to do is plug and play the numbers to come up with the right answer to that equation.

Now, that might be oversimplifying it, but at the basic core of math, that's what you're doing.

Well, with technology, what I learned, especially with websites and things, it's the same way once you overcome any type of apprehension, and I said technology, but I'm going to actually broaden this and take this to any subject you're doing, whether you're a pre med student or you're a med student and you've got, whether it be chemistry classes or biology classes or physics or whatever might be out there whenever you're studying, if you treat that from the standpoint of you're trying to get down the fundamentals and you're willing to put in the repetition, you can grow yourself to a point where you can teach yourself how to break in to other areas, because the main hurdle you're overcoming is the hurdle of apprehension.

And when I talk about man, that speaks right there.

Maybe I need to make a podcast just on the hurdle of apprehension.

But when we talk about the hurdle of apprehension, what I'm speaking about is most people, they have some type of apprehension or fear.

They're scared of a particular thing.

And just because something's hard doesn't mean you can't tackle it.

Now, just because something's hard also doesn't mean that you're afraid of it.

But if you find yourself avoiding something, then there is an apprehension or potentially a fear there.

When you can overcome that apprehension, now it's wide open for you to learn, and that's what happened with me with websites.

I understood technology and I understood how to teach myself technology.

So technology doesn't scare me.

Was there some uncomfortable moments?

Was there some times where I didn't know what I was doing?

Absolutely.

But what I focused on was producing my very best first website.

Now, when I look at that website now compared to what we have today and all the teams that I've led to build websites, I'm like, oh, I mean, it looked like a sad little website.

Now, I'm not trying to put down my work, but understand this.

That website back then, while I look at it now through my eyes, of what I know and understand and can comprehend now, by today's standards, that website did not look good.

But all the way back then, when I first created it, that was my very, very, very best.

And it didn't look like a sad little website to me then.

To me, it looked like my very, very best.

It was my excellence.

But if I had never improved upon what I had back then, and I was doing business still the same way today, not only would my business be very limited and my reach be very limited, but in addition, I wouldn't be showing a mark of excellence that others, when they connect with, would want to see.

You know, if you're watching this video, and again, I understand most people, or I should say most, but many might be listening through the podcast, jump on over to our website or our YouTube channel, and if you find that it's the executive perspective with Neal Reyes, as you find that, you'll see all the detail that surround me, but all you can see is the detail that's behind me.

You can't see the detail that I see that's all around me within the studio.

But that being said, I've grown from glory to glory to glory.

What I will also tell you is that I remember the very first TV studio that I had.

Man, I didn't even have a camera.

In fact, what I did was I had a loft in the house of my.

This house that my family and I were living in.

And it was the kind of a loft that you could convert to an additional bedroom if you needed to.

And in the corner of that loft was this little alcove that was meant to turn into a closet if you needed to turn it into a bedroom.

And so I had this loft and I had convinced my wife, I say convinced, but she supported me with it.

We had a computer business at the time where I was helping people fix their computers with break fix, you know, removing viruses, things like that.

And as I had that business, I needed a place to work.

So I set up this very nice computer workbench in that loft, and that's where I would conduct my business out of.

But when it came time to follow the instruction of the Lord to start recording videos and build my website, I built my first website out of that studio.

I say studio, but I built it from the computers I had from my workbench in there.

But when I had to start recording, I didn't even know what I needed.

So I started inquiring of the Lord and praying about it, Lord, what is it that I need?

Well, what was the obvious?

I was going to need a camera, but what kind of camera and what did that look like?

And then in addition to that, I recognized I was probably going to need a mic.

And then I needed to be able to record in front of something, but I didn't have a backdrop.

So I focused on what was my excellence.

I started researching and I came across something called Chroma King.

And that's basically where you have a green screen in the back.

And it can be different colors.

It could be white, it could be green, it could be blue.

But the most commons are a bright green or blue because it's something that's different than what most people wear.

And what happens is you can chroma key it out, or I can replace the green image with something else.

So I'm standing in front of it.

But I didn't know much about lighting, and I didn't realize that the backdrop, the green screen, had to be lit up with light brighter than the talent that was standing in front of it.

I didn't know that the person who was standing in front of this is helping someone.

There's someone who's been thinking about starting a show, and I can sense in my spirit that's helping them this there.

I didn't realize that the talent had to be a certain amount of feet away from the back screen or they would cast shadows on it.

And so I'm learning all this.

And so as I'm learning, I discovered that there was a certain paint at Home Depot that I could go pick up.

I just happened to go to Home Depot back then, but I went to Home Depot and I bought this specific color of green.

I mean, it was almost like a neon green.

And I went home and I painted that little alcove with that green.

But now I needed some lights and understand I was balling on a budget.

My family and I weren't hurting, but I'm starting This thing from scratch.

So I had to buy some lights.

You know, I wasn't able to go to one of these websites where they just had all these nice lights.

And I didn't even know about those websites anyways.

So I was using the resources that I had and that I did now.

So I went back to Home Depot and I bought those little aluminum clamp on lights, the type that you would hook to like maybe the hood of your car if you're trying to check your oil at night or something like that.

And so I bought several of those and I put them on.

But again, I didn't realize that I had to turn around and light up the backdrop brighter than the talent.

I just turn around was lighting me and so I was casting shadows on it.

So when I would turn around and try and chroma key it out, it worked.

But it didn't look real great.

But those are some of my first videos that I did.

And on my camera, man, I had to believe for a camera.

What was the camera I believe for?

Well, I believed for this little camera and it was a little Sony handheld camera.

I still have it to today.

It's not what I'm still using, but I still have it.

And on that little camera I would put it on this little tripod, but I had to put it on this workbench in front of me.

So I bought this little tripod that was like a little 6 inch little tripod but the legs would extend from it and make it three inches taller.

The problem was my camera was bigger than the tripod.

So when I put it on there, it tip over and fall.

And so I had to balance it to where like the front two legs were extended and the back leg was tucked up.

So it was like really my tripod was crooked but I balanced the camera just right on it.

And I hurry up and knock out a recording before it fall over.

And this is how I started with my first recordings.

And those lights that I had while they gave me light, even though it wasn't even those things were pumping heat.

I looked like I had got out of a hot spin class or a hot yoga.

When I was in there, man, I was covered in sweat just trying to knock out a 15 minute video.

Now I laugh about that.

I joke about the website that I created the first one and about the first videos that I created.

But you want to know what I know when I look back?

But more importantly, I know when God looks back on that instruction he told me to do.

He didn't see something Sad.

He saw the results of my very, very best efforts.

He saw my heart of excellence I put towards that.

But as I started those, rather than waiting on perfect conditions, I focused on doing what was good.

Then I made it better, then I made it best.

Now when I say I gave it my best, what I'm saying is I gave it excellence.

I put that thing together with excellence.

But my excellence, when I first started, when I first started out, my excellence wasn't capable of what would be considered a standard of best within the world.

My excellence was only capable of doing the level of good.

But as I continued to hone my craft and work on it and listen to the instruction and grow myself, I then was able to take that thing from good to better.

And then eventually my excellence helped me take it from better to best.

When we talk about good, better best, understand that that has a couple different connotations.

One, it's a principle or methodology that you can use to knock things out fast and knock them out timely.

In other words, not waiting for perfect conditions.

I'll give you a real good example.

Let's say you're getting ready to launch an app that you want to launch for your business.

And maybe in that app you feel that you need five things on that app to make it really, really good.

But as you're making that, to launch it and make it good, maybe you only need to launch your app with two features rather than all five.

And that's good, but it gets you to market.

But you don't leave it like that after you launch it, you stay continually working on it and then you launch the next set.

And maybe the next sets they had two more modules or two more features.

So now instead of having two features, you have four features on your app and you've moved from good to better, but you're still working on it.

And then you launch the last feature on it.

And maybe the last feature is really neat.

Maybe it's a shopping cart or something where they can buy your product or they can buy your course, you know, your merch, whatever it is you have, if it's a non profit and you need donations, maybe it's the donation page.

Whatever reason, that's the fifth feature.

And now you've taken that thing from good to better to best, but you didn't miss out on launch time or impact time because you followed the good, better, best principle or methodology and you were able to roll that thing out in an effective time frame to make this thing work.

That's also how you support businesses, because While you're waiting for perfection, if that thing's sitting on somebody's computer while you're developing it and you haven't launched it out in the world, then it's not making you any money either.

That's why you have to adapt the mindset of good, better, best.

And I will tell you that good, better, best will work in any area of your life.

It's not just a business principle.

Remember what I reiterated towards the beginning of this podcast was that this podcast the Executive Perspective with Neil Reyes.

This podcast focuses on three main areas.

We focus on leadership, we focus on business strategy, and we focus on personal development.

This principle, I'm telling you that while I started off talking about business, I am telling you to work anywhere in your life.

If there's something you have as a goal in front of you, maybe you're trying to lose weight, this will help you do that.

Let's say, for example, you want to turn around and it's not weight you want to lose, but you want to put on some muscle and you want to change your physique.

This can still be applied.

Let's say, for example, you want to change the flooring in your house.

And perfection would be to bring in.

Maybe you want wood flooring or marble flooring or whatever it is you'd like that.

You want tile, carpet, whatever.

But you want to take that across your entire home.

Well, to do the entire home, that might be best.

But you may not have the resources or the money for that right now.

So start with good.

What's good?

Maybe goods.

Identifying the rooms that need it the most, or identifying the rooms where it can benefit you the most.

Maybe that's your bedrooms and you put it there first.

That's good.

Then maybe you extend that out to your open areas.

That's better.

And then you finish off the additional areas you didn't touch.

And that's best.

But you went from good to better to best.

Maybe you're building a home and in your mind you want this great big home.

Now, great big is a relative term.

Because when someone says, oh, that person has a big home, that's a relative term.

What do I mean by that?

Because what might be big to you may not be big to another person.

If you tell someone you have a big home and you tell them, well, how many square feet is it?

But to the person who has a 12,000 square foot home or 30,000 square foot home, 5,000 is not small, but it's not a big home to them because they're in a different states than you are.

Good, better, best.

Even in life.

This works.

It works with your income, it works with your cars, it works with your homes.

Everything good, better, best.

But whatever it is for you, let's say for example, you have, you're married and you have three children.

And so maybe you feel that you need really a five bedroom house.

One for you, one for each of your children.

And then that gives you an extra bedroom either to use as an office or it's a guest bedroom in case the in laws or someone come stays.

But guess what?

In a couple years you have baby number four or maybe you hit the jackpot and pop, you got hit with the twins and all of a sudden you got five kids.

But whatever it is, you need more room.

Well, adding onto that home takes you from good to better to best.

Also understand that it also can work in reverse though.

If building or buying that five bedroom home in the beginning was the best thing for you, if that was your best level because it gave you room to grow, well, as you grow, that five bedroom home may not be big enough anymore.

Now you might need something bigger, or let's say it was a three bedroom home you started with because when you first got married, you started didn't even have any kids, but then you had your first child and then maybe another one came along and then maybe the jackpot of twins came along or whatever it is, eventually maybe you need more or maybe something else happened, maybe something like Covid hit.

Remember Covid, everybody?

I know that was only a couple years ago and technically Covid, I guess is still around.

But when Covid hit, what did everybody need overnight?

They all needed a home office, otherwise they couldn't work.

And so for many, where was the home office?

It was at the kitchen table or the dining room table, or hopefully it wasn't on the living room couch.

But for many it was.

But you can go from good to better to best.

But you can also traverse the other way if you fail to continue to grow, if you fail to continue to develop.

So personal development as something that you don't just do once in a while, as something you must continue to do.

And remember, the goal is always progress over perfection.

The goal is always, always, always progress over perfection.

And if you focus on progress over perfection, you'll be happier, you'll be less stressed, or at least you should be.

Your employees, your Workforce will be happier.

They should be less stressed because you're not always driving them hard.

You know, one of the things we may talk about here in the future is what it means to redline your employees.

If you consider it like a car.

You know, if you look at your car and you look at your odometer and next to your odometer, it shows your RPM ratings, You know, it might show that different level, but if you get up to depending what kind of car you drive, it might show that around level five, which represents 5,000 RPMs, it hits red and then six or seven.

Maybe you have a sports car and it doesn't hit red until 8 or something.

But what it means is you can nail the pedal on your car, you can punch it all the way to the floor and take off.

And that RPMs are going to spike and go way up.

But it's not meant to sustain that for long driving periods.

Those are bursts that it can give you.

It's power.

You're not damaging your car with doing that, but it's burst power that's giving you.

But if what you set yourself up with is a work pace, or you set your staff up with the work pace that they always have to redline it, well, that's when they impact.

That's when the impact comes in.

That's where over time, they start looking for a new job.

Because this way of life stinks.

Or maybe it's impacting their marriage or their kids, or maybe they're not even able to get married, you know, or because they're working all the time, or they can't do the activities they need, or maybe it feels like it's aging them or just wearing their bodies out.

And other cases, it could be that they're just always stressed or redlining it too much.

It can lead to burnout for some people.

And going through a burnout is horrendous.

It's awful.

And you can get over those.

Sometimes quick, but sometimes they can take years to get over.

So focusing on good, better, best can help you to understand how to achieve your next level of success and breakthrough.

And the easiest way to do it is anything you're setting up in front of you, whether if it's the new product launch, the new course, the new book, the new website, whatever it is, whatever it is, maybe it's a new location you're opening, a second or third or fourth or fifth location for your business.

Focus on good, better, best.

Guys, I'm so thankful that you stopped by to grow with us again.

I want to encourage you to go by our website@neil Reyes.com where you can find all of our teaching resources, and we're having more come out every day.

Guys, I want to let you know that I believe in you.

I think it's so important to know that there's someone in the world who believes with you.

You're already putting in the work just by simply listening to this podcast.

I want to let you know I believe in you and I'm cheering you on.

Thank you and have a blessed day.