Most business owners I sit down with aren't short on people who want to work with them; they're losing them halfway through. That's a lead conversion problem, and almost nobody diagnoses it correctly because the alternative explanation is so much more comfortable.

The whole industry is built on one word: more. More leads, more traffic, more followers. That's the small business marketing advice you'll hear everywhere (and it's usually the wrong advice).

In this episode, I'll walk you through the 3 most common marketing funnel leaks and tell you which one does the most damage in service businesses that run on referrals. Plus, I'll share a story about a client who was ready to spend big money on ads, until we fixed their business visibility instead and the inquiries started coming in.

One of these 3 leaks is losing you more clients than the other two combined, and it's almost never the one you're worried about.

Topics covered on Lead Conversion:

1. How to tell if you have a lead conversion problem or a lack of traffic problem?
2. The analogy I use with every business owner who tells me they need more traffic, and why it usually ends the argument.
3. The 3 marketing funnel leaks, and why none of them get fixed by doubling your audience.
4. Following up with leads 4 days later is one of the most expensive marketing mistakes you can make.

Connect with Linda Handley:

1. LinkedIn: Linda Handley
2. Free Visibility Mini Assessment

Related episodes:

1. 2. You Have a Leak in Your Business, and It's Costing You Clients | Small Business Marketing