I’m back after a short Q1 break, sharing what’s actually working right now — especially if you’re in a slower season or struggling to attract premium clients.
In this episode, I break down how I sold out my biggest London female founder event (170+ attendees, waitlist), made it profitable before doors opened, and generated over £70K in Q1.
But behind the scenes, this was one of my hardest seasons — from personal loss to nearly cancelling the event altogether.
What changed everything wasn’t more strategy — it was a decision.
I walk you through the key shifts that drove results:
→ Subconscious and identity work
→ Messaging and positioning
→ Email and outreach
→ Paid strategy (8–9x return, 70+ ticket sales in January)
If you’re in a low season or questioning your results, this episode will show you what actually moves the needle.
Join the Free Premium Clients Masterclass >>>> https://go.afecollective.com/premium-clients-workshop-april-2026-organic/
Find out more about Rebirth Mastermind
Book a Clarity Call for Rebirth Mastermind
Find out about one-to-one mentorship
Purchase the Limitless Identity Shift
Resources and Links:
Sharn's Website
Connect with her on Instagram - Sharn_ Khaira_Mentor- Instagram
Timestamps
00:57 → The moment I realised the event was actually going to sell out
03:30 → How we made profit before the doors even opened
09:07 → What was really happening behind the scenes (this nearly broke me)
13:50 → The “dark night” moment where I almost cancelled everything
19:44 → The decision that changed everything (this is the turning point)
23:17 → The identity and energy shift that unlocked momentum
27:00 → The strategy that actually drove sales (not what you think)
33:27 → The January push: outreach, risk, and what finally worked
Welcome back everyone the She Who Becomes Podcast show. And I must say I have been on a bit of a hiatus. Just because so much happened in Q1. But we are back. We are back with the podcast, and I'm gonna be committing to showing up weekly, or at the very least, biweekly because I feel like I have so much to say this year, especially what's going on in the marketplace.
So many people are feeling disconnected. So many people are. You know, stuck and struggling to get those premium clients. they're coming against mindset blocks and I am just really excited to share with you what's working for me and my clients and how to become the best version of yourself in business this year, that higher self potential that you definitely have, and I believe that you have.
Okay, so this episode is a juicy one. A really juicy one and it's taken me a bit of time to get this podcast episode out because there is just so much to cover. So if you are in my world and you are following me, you will know that on February the seventh, so two months ago, literally we had, our biggest female founder event in London.
And it was huge. We sold out, we had over 170 women booked on, and we actually had a wait list. So we got into a situation where we'd sold out all the tickets and then basically people were then DMing us and saying, can we please book? Can we please book? Lots of people were doing that, and we had to start putting people on a wait list.
So this is an extraordinary.outcome of our event. and I'm gonna get into all of this, but this episode today is gonna be really, really important for you if you are in a low season at the moment. You are maybe trying to sell out an offer. You are coming up against your subconscious mindset blocks, or you are in the middle of an identity shift and everything feels really, really crazy.
There is a lot to unpack here, both strategically and emotionally. So this might be a. Two part episode, but we will see where we get to. And yeah, I'm really excited to share with you the learnings and why I am so excited to share this episode is not just because we sold this event out, but because the journey to getting to a sold out event was, challenging to say the least.
And I, you know. For those of you that have been following me for a while, you know that I always wanna be honest with you around these podcast conversations because I think it's really important for female founders to hear the behind the scenes of any business that is successful. And because I think we are , in a world where.
People are just sharing their highlights. People are wondering what they're doing wrong. People are comparing themselves, and I don't want to be another voice that is just amplifying all of that. I want to be the voice that actually shows you that you can overcome challenges in your business if you have the courage to do so.
So let's get into the episode. So first of all, I want to talk about some results from our.London event. 'cause I think that's really sets the scene and it's, it's super, like, obvious what we achieved from this event. So, as I said before, not did we sell out our event. We had a wait list for our event before we were going into the event.
We had already made a huge profit. So for those of you that are familiar with the event space. A lot of events just break even, and then people obviously that are hosting the event, they make the money off the back of the event they sell something, for example. But for me, what was really, really important was not only that our costs were covered, you know, the venue fee, The speaker fees, travel, hair and maker videography, photography. Obviously all of this is a cost. I wanted to make sure that , these costs were covered, but we were making a really healthy profit. Before even starting the event, and I feel like a lot of people lose this, when they are selling out an event, like, if you work with me or if you've been in my space, I'm all about value for money and making profit.
I feel like there's so many people and there's, this is no judgment, but. I see I, I've been in this space for a quite a long time, and I see so many women who are having like seven figure years, or a hundred K months or 50 K months or whatever they have, but they're still, they don't have any money. They don't have profit.
They're actually broke. They don't have a net worth. And I don't wanna sound judgmental when I say that, and that's totally their choice. That's up to them. But for me, anything that I do in my business has to be profitable because at the end of the day, you are not running your business for a social experiment.
You are running it it to make a profit. And yes, it's okay as a woman, as a woman of color, as a woman from a marginalized background to make money from what you love. So let's just forget this whole. You know, I, I just wanna help people. I don't wanna make that much money or wanna be affordable. No. We're all here to make a profit, so.
That being said, we obviously then went into the event having a huge profit, which was amazing. And then off the back of the event, we sold quite a few one-to-one spaces and, mastermind spaces. So we then just off the back of the event, had a multiple five figure launch, which was amazing. So, you know, one of the reasons why I do do the event is.
So people can understand who I am on a deeper level, understand the work that I ha have done with my clients, and I also bring my clients along to this event as well. And if you don't know the event had Maya ra, which is a leading. UK mental fitness expert. We had Grace Andrews, who was the ex brandand director of the Diary of a CEO.
we had the incredible, who's got a henna bar in Selfridges. We had amazing health and wellness panel. We had really big speakers at this event.and then , off the back of the event and selling those spaces, we then had a launch as well. Which basically meant that Q1. This feels really scary to share.
but. In Q1, we generated over 70,000 pounds worth of sales, and so not cash collected worth of sales for the year. So that is absolutely such an incredible result. I'm so, so proud of that result. And obviously these are amazing results and I'm not gonna shrink here to make anyone else feel comfortable.
And I think for me, I've always shied away a little bit from sharing these results because I don't wanna come across as braggy. I want to be humble. But I was speaking about this with my mentor the other week, and. She was saying, you don't try to be humble. You are humble or you are not. And I think a big part of my mission this year is to actually share more about money and money wins and how to make more money, because I think it's really important and I think it's really important for the autonomy of women and that we get to have these choices and we get to make good money from our business whilst being in service of others.
So I think that's really important. And the other context that I do actually want to share is that, like I said before, events rarely break even. And to go into an event already profitable and then scale from it, this was incredible. and the other thing I also want to say is, is that in the event space, a lot of people.
Are canceling events now. They're rescheduling their events. They're moving their events. So, and these are some of the big names, and I was even speaking to one of my friends the other week and she was even saying that like event spaces are saying that lots of people are canceling events. So this was a huge, huge achievement.
At the event we had a mix of, non-Asian women and Asian women. A big part of it, the event was Asian women, but we did attract a lot of non-Asian women, and I know that. In the Asian space, so to speak. People say that, you know, Asian people don't want to invest, but actually we did find the opposite for our event tickets were selling out, and the majority of sick tickets that were sold were VIP tickets, which were like, I, I think around off the top of my head, 150 pounds or something.
So it was incredible. So let's get into the nitty gritty with this episode. Going into this event, this all, as I've just shared with you, this all sounds amazing. It's like the dream. Like if someone had said that to me six months ago, this will happen from this event, I would have maybe not believed it.
And it's, it's incredible what me and the team have achieved. However, the context is so important. So take a deep breath. So what happened? Going into this event was, as you all know, if you've been following my journey from last year, you will know that last year over the span of like eight months, we experienced four family deaths, four really close family deaths.
One was a complete shocker last summer.I didn't wanna share too many details because I wanna really respect people's privacy. But it was horrific. It, you know, it was someone that was 50 years old, someone that I'd historically been quite close to an extended family member. And the way it all happened was very tragic.
And also I was navigating, difficult narcissistic dynamics. Within people within my circle healing from that. And it's the kind that you don't choose, but you feel OB obligated to tolerate until we just do you decide, you no one longer will tolerate that. So if, you know, you know, and the other thing was I was going through some other really personal challenges that I'll share on a different podcast episode and in November.
I went through something really, really, really life changing. And the other thing actually I want to say is in October last year, I did a four day healing program, which was incredible, but. It brought up so much of my trauma that hadn't been healed. It, it just flooded me. It was like almost like dormant trauma that had never been healed, and it was all coming up to the surface, which was quite hard to navigate.
So last year was a really, really difficult year. I only worked seven months of the year. the event was obviously confirmed last summer.but we didn't secure our first speaker until, I think it was September. So also externally. People in my field were saying the economy's bad. No one is buying. So on the outside things might have looked normal, but internally a lot was happening.
And obviously I only worked seven months of the year last year, but I had had this amazing launch last June. We had like a, I think a 30 pound launch from a 44 pound product, which was amazing. We actually sold a lot of tickets last summer. So after, that launch had finished, we, we did a down sell, and a lo loads of tickets sold.
but then I think from, if I remember correctly. You know, from kind of September to October, November, tickets started to slow down a little bit. And to be really honest, in October was my busiest month. I had the four day healing program. I had a huge launch again, which was amazing, and I didn't really put that much focus on the event.
And there was some things that were happening in the background where I was thinking. Is this event actually going to go ahead? So it was really difficult. And on top of that, we'd only kind of secured one speaker by, I think it was. September, October time, and some of the other speakers weren't actually getting back to me.
Even though I've held incredible events before. I've had amazing people speak at my event, but actually to, oh no. And we, sorry. And we had actually, so by, by October I think it was, we. Secured above and grace. So we did actually have two speakers in the bag, but I was looking for like a really one other big, big, big speaker and obviously my panelists and with speakers.
The thing is, normally they've got a high profile, so either an agency is managing them and I'm yet to come across an agency that is like. Really, responsive. You know, I, in my experience with the agencies that manage kind of influencers or speakers, is I a, they don't get back to you or they might not see your email or they just ignore your email.
And to be really honest, like my event has always had amazing big speakers and I know that the people that see the event want to be part of the event from a speaker perspective. So. And then what actually happened was November was literally, I cannot tell you how transformative, but death ridden November was for me.
So I went through this life changing thing.And I think if you are familiar with the spiritual world, you will know about the dark night of the soul. Now, how I describe my dark Night of the soul was because I'd come off this healing program, all of my stuff was coming to the surface. And although we had integration calls, I think this happened like literally a month later when the integration calls had stopped.
So. I was obviously navigating a lot, a lot of personal challenges. If you are at my event, you know exactly what that was because I spoke about it. But it was, it was a lot. It was a lot. And. I was just having dark nights of the soul consistently. And when I say dark nights of the soul, what I mean is I was just crying uncontrollably.
I didn't know who I was. I didn't know what my identity was. I didn't know what I was doing in the world. If I mattered, if my voice mattered like I was questioning. Every single thing. And then also I could see how in the past I'd been blocking myself. It was almost like someone just took off my glasses and just showed me the past where I had completely blocked myself and I was feeling pretty powerless.
d an event, last year. But in:But it was just feeling a little bit harder, so to speak. Actually, not harder, I'd wanna say different. And this was. The breaking point, the spiral moment if you are not careful. So I think what had happened was. In November and October, everything had caught up with me. The four family deaths, the personal challenges, somehow stuff that was going on, like everything the he, the healing, like everything had caught up with me.
So. I was having an ident identity crisis. I was having an emotional release. I was having a dark, like of the soul. I was crying a lot. I felt disconnected, and at one point I was like, you know what? It's gonna be so much easier to just refund everyone and not do this event. Because what actually happened was, I think personally, looking back, I, I have dealt with a lot of uncertainty always in my business.
I think that's a job of a female entrepreneur. But with this event, I was like. I literally cannot, like I had this vision where like the room would, might be empty. Obviously it was not going to be 'cause we were selling tickets. But like obviously if you are not careful, your ego will always go to the worst case scenario.
And this is where you would spiral. And this is not because I didn't love the event or I wasn't enjoying, I love marketing the event. I love selling tickets out. Love it. Love it. The reason why I wanted to cancel it is because it didn't, the, the uncertainty of it didn't feel safe. I felt like energetically and emotionally, just because I'd been through so much, I couldn't hold the unknown.
And if you, you know, are a big fan of someone like Joe Dispenza, he always talks about the unknown. And he always says that the biggest breakthroughs happen in the unknown when you don't know what the hell's gonna happen, but. To hold that unknown for me was how am I gonna sell the, all these tickets?
Are the speakers gonna get back to me? What's gonna happen? There was so many unknowns and for me, I was just not willing to put on event that was gonna break even. That was like my thing. I was like, I'm not putting on an event. I've never put on an event that's ever broken even. And I was like, I'm not about to do that now because what's the point?
Like what is the point? And I know that sounds a little bit. maybe a little bit like, oh my God. But that was like my non-negotiable. I was like, this event does have to bring in the right, women have to be a great event, but also has to be profitable. That's really important. So then what started to happen was I was, you know, having those dark nights of the soul and I was, you know, crying.
I didn't wanna sit in the discomfort. I didn't want to hold the un hold the unknown. and you know, one of my biggest stories is not people not showing up for me. So that was, you know, happening. And then I was, you know, I always noted my friend and I was like, you know, I just feel like I just want to cancel this event, because.
This is what's coming up for me. And she said, if anyone can sell this event out, Sharn, it's you. And you know, I feel very vulnerable sharing this on this podcast, but I think that because I think the only reason I went through that is because I was having those thoughts is because of where I was emotionally.
I think if I hadn't had everything that had happened with me. Then I don't think I would've been having those thoughts. And I actually, November was the month I went back to therapy as well. you know, I had a therapist a couple of years ago. I'm a big advocate for therapy. I think it's great. And basically, when I told my therapist exactly what happened over the last, like two years and she was like, you've gone through some really big, big, big, big trauma, big T trauma.
So then what happened was I was like, I started really, Pushing myself outside my comfort zone. I then made a decision. I was like, actually, I'm not gonna cancel this. I spoke to my husband and I said something like, I'm a warrior and I'm gonna make this happen. And he, he even said to me, you are not someone who cancels.
You are not someone who, is a chicken, so to speak. And he was like. Just see it through. And I was like, right. So I think that was the first thing, like I made a decision that I'm gonna see this through. And to be really honest, the canceling the event, it only came up for about a week or five days. So it wasn't anything, it wasn't going on for months or anything.
And that point, we'd sold quite a lot tickets. I think at the point I was thinking of canceling it is when we'd sold like 60 tickets. So it would've been absolutely fine. We could have just had a smaller event. but I think one of the reasons. This is a definitely a lesson for next time is I should have announced the speakers slightly earlier.
but obviously in the end it all worked out fine and I'll share maybe on another episode what I learned, but, So then basically I was like, right, I'm doing this. So I then did something which is really, really outside my comfort zone to secure Mya ura because she wasn't getting my emails, she wasn't seeing my dms.
So I took an action, which I'll share with like my paying clients that actually she, once she saw the event, she was like, okay, I'm in. This looks great. I'm really here to champion women. So that was perfect. And then everything really fell into place. Like as soon as I shifted my mindset and did my subconscious reprogramming, everything started to shift.
Maya was confirmed. The panelists were all on board. So like by the time like dec, I think the first week of December rolled around, everything was really like confirmed. However, that was quite late, if you think about it, because in February, because. Everyone was on board, but in an ideal world, obviously I wouldn't have left it, you know, maybe for a couple of speakers that late, however.
So then December came around and basically, we were around 30 tickets behind where we had been previously. And I think I worked out that we needed to sell something like 60 or 70 tickets in January alone. And I think before we'd ever only sold like 40, so. You know, the pressure was on really, and as I said before, I, I didn't wanna lower the standard of the event.
I didn't wanna cancel it. I didn't want to move it. It would've been so easy for me to refund the event, honestly, so easy. But in fact, no one would've known, would've just had to send out an email and, you know. Without sounding braggy. I'm in a position in my career, in my business now that I can just refund like six, you know, 60, 70 tickets.
It, it would've been absolutely fine, but I chose to challenge myself instead. And the other thing I also wanna say is that I, I think I needed this event. From a confidence perspective, because I think I'd been through the, all of those things externally last year. I slightly lo, not loads, but slightly lost a bit of confidence.
my clients were still having amazing results. I was showing up for all my clients. I was delivering a really good service, but something in me, and I can't put my finger on it. I, I did lose a slight bit of confidence and I just thought, you know what? This is gonna be a brilliant challenge. So I challenged myself, and this is where everything shifted, and this is exactly what I did, where everything changed.
So I doubled down on my subconscious work. So I remember. I was on a pause with my mentor 'cause it was coming up to Christmas. So like in November and December, I didn't really have her, but I took full responsibility for my emotional state. And this is the thing, when you are going through a challenge, you have to get past the external.
Piece, because everything that you create in your business and life comes from your inner world, it comes from your external, internal. You cannot rely on your external for results. So when people say things like, oh, when the war ends, when the climate gets better, when the cost of living goes away, when people have more money, that's all external.
If you keep waiting for that and you don't master your internal game, that's. And you're not gonna actually get any results because you're constantly waiting on external. So I really doubled down on my subconscious work. So for those of you that have been in my world before, you know. The subconscious work that I do, I was really like getting into gratitude.
I was really, taking full responsibility for my emotional state. I was not blaming the economy. I just kept thinking to myself, the women that want to invest in themselves will be at this event. And to be honest, this wasn't really about pricing for me. I think this event. I don't think the, the, the challenge was ever pricing.
I think it was just getting the right amount of people to see the event because once people saw the event, they actually booked on, like people would just find my profile and just book onto the event. Didn't know, didn't know who I was, so. And I think the other thing that I teach my clients is, is elevating and stabilizing your emotional frequency.
So emotional frequency is so important, and I think that, I don't wanna say here that, oh, you can't make sales when you are in a bad mood or something. You, something's bad's going through like your life. I don't think that's true, but. I do feel like you need to be into an elevated frequency, so what I really, really focused on, again, wasn't more marketing.
It wasn't more Instagram posts, it wasn't more emails. It was about elevating my emotional frequency. So I am in a high vibrational frequency so that I can attract him what I want from the quantum. Field. Now, this is probably a podcast episode for another day, but this is what my focus was on and I remember vividly, I used to have like do this work on the weekend, like on Saturdays and Sundays.
And I just remember like literally this happened so many times where I would elevate my emotions and then I would check my stripe and people would bought tickets. It was wild, like tickets started to literally drop out of thin. It was. It was amazing. It was incredible. So I noticed a pattern every time I elevated my emotional state.
I made a sale, not just one sale, so many sales, which I'll share with you in a second. Then I really focused on my identity work and the decision making around the. So I constantly and consciously shifted my identity from what if this doesn't work? Like, what if this doesn't work out? What doesn't? What if no one books what, what happens?
What all of that stuff, the monkey mind to this is already done. I'm just executing. So I just had decided that I'm gonna sell out this event, and I was like, I'm gonna make this happen no matter what happens. Like I'm selling this event out and. Obviously I was doing a lot of the subconscious reprogramming work, the identity work, the emotional frequency work.
But then I also had in the back of my mind, had this strategy that I wanted to use and I, I, I will share this with my paying clients, but it was a paid marketing strategy.and I'm really mindful guys, when I'm on this podcast because I have, unfortunately, some competitors who do sometimes decide to troll me, online and do stalk me.
So without sounding too dramatic, I, I'm really mindful of what exactly what I share on their podcast. But anyway, I digress. So I. Always had the strategy in my mind and I was like, I really wanna try this strategy, but it was gonna be a cold, marketing strategy. And my mentor actually said to me that she doesn't think the strategy would work because she thought that if people saw the event and they.
Weren't a warm audience or people, people that weren't, weren't, in my world, they wouldn't buy from me. Technically, a cold audience wouldn't buy from me, and I thought the complete opposite. I knew that if a cold audience saw this, event, they would buy so. I took a really, really big decision, and invested, and it wasn't huge amounts of money, but invested, with an agency to help support me with this strategy.
and I think that if we had not implemented this marketing strategy, we wouldn't have sold out the event. It's as simple as like, you can track the data, you can look at the numbers in the dashboard, it's. It was a, a strategy that really, really worked and although we spent money on it, we, we made eight, nine times the money back, which was really, really important.
And I think this is the other important thing is I always talk about money and investments, but. Again, so many people would've hesitated to spend money on this, but for me, I was like, I need to invest, and this is a standard that most people won't hold. You don't make money without being willing to spend money.
Let me say that again. You don't make money without being willing to spend money and expansion. When you are expanding, it requires investment. If I had simply, simply put, if I hadn't invested, I would not have sold that event out. So that was the other piece that was really important, like actually investing in the event and having a high standard so that again, you are then attracting people into your world that also have a high standard.
and the other piece of this was the strategy that actually worked was. When people kept saying to me, no one's buying, and a couple of people said this with their own poor money mindset. Unfortunately I positioned the event for premium buyers. You know, I know that there's, you know, there were people, this always happens.
I don't know why, but like leading up to an event, I'll always get a couple of dms where people are like, I really wanna come to this event, but I can't afford it. Now. The event ticket was a hundred pounds plus, you know? But. If you are not, and normally affordability isn't that you don't have money, it's more normally that you don't value your self-worth and you don't value value your, self-development and your growth.
So it's not like, oh, I don't have money. It's more like. You know, I, I just don't, I just don't value my growth and my personal development. And if someone, you know, those people aren't my people. And there were a couple of people that reached out and were saying, I really wanna come, but I can't afford a hundred pounds.
I'm like, and there was one person who'd reached out and said, basically she, you know, she had a few thousand followers. Like, nothing wrong with that, but she said that, you know. If I could gift her a ticket and she would promote it to her followers, and I'm like, no. Like, why would I do that? Like why would I actually gift you a ticket when other people are paying?
So I just focused on the paying people. I did. There were loads of people that I know. Quote unquote couldn't afford it. But I never lowered my standards and I never lowered my pricing unless it was intentional. We actually, I think we had maybe, I wanna say we had like one, I think it was one Black Friday sale.
I think I decided, I. Around Christmas, I would have like one sale. We actually canceled our January birthday sale because the tickets were selling so well and we didn't need to, didn't need to give any kind of special rate, which was really amazing. and I think this is really important when. You are trying to attract those premium buyers that you want.
You want that service or that event ticket or whatever it is that you're selling. You want it to be for the people that actually wanna invest. Can you imagine if we had an event and where the ticket prices weighed 20, 30 pounds? Can you imagine like the caliber of people. That you would attract, you don't, I definitely don't want to work with that color of people.
I don't think there's anything wrong with that. I think it's just about having your own standards. So the other thing that actually really, really worked well was refining the messaging, the branding and positioning of the event. And this is the work that I teach my clients, but that really made a huge, huge difference from a marketing perspective.
So. I was consistently looking at the sales page, looking at the language, looking at the copy, looking at, where people were dropping off, where people were getting to, on the event page, were they understanding what this event was about That was really important, and the actual overall branding, how we branded it on social media and how we.
Sold it was really important. so I think that worked really well. We also used email marketing, which obviously if you haven't got a big email list, that should be a priority on your business. There were some people that converted from the email list, but there are always gonna be people on your list that will never buy.
y conscious decision about in:I'm not, I'm unapologetically doing that for myself, and I only now wanna work with people who wanna do that for themselves as all as well. So I think that's really important. So then January came around and then we actually sold, I think it was 70 plus tickets in January. Something that we'd never done before that we couldn't have predicted.
And the other key thing was also that I think a lot of people think that. The speakers would've shared the posts and we would've got a lot of tickets. What was really interesting is two of the big speakers only shared the post three days before. Doors closed three days before, and. By then, obviously majority of tickets had been sold.
But what was really interesting was from their audiences, some people bought, but a majority of them didn't buy, and it was not the level of sales I expected from that audience. And that's okay. But here's the thing, what I think about audiences, which I've said so many times, is. There are, and, and it's fine because they, they're obviously these speakers are doing different types of work.
Maybe they're not relying on their audience to buy from them directly. But if you are literally building an audience of like, people that are, like non-buyers that are like passive content, observers that are just casually scrolling. That's gonna have an impact on your business. So for me, what was really amazing was my audience were buying, even though I had a much, much, much smaller audience, and this is one of the things that has always been a really great strength in my business, is that even though, you know, I've got like around 11,000 followers on Instagram, you know, I've got quite a big email list.
My audience do buy from me. And that's really important. Maybe that's another podcast episode. But that, I thought that was really interesting that their audiences saw the event, but they didn't wanna spend like 120 pounds to see the person at this event. I thought that was really interesting and I thought there's definitely, there's definitely people out there who just want to go to things but don't commit to them, and that's okay.
No shame there.also there were people that, I thought would share the event. I reached out to them. There was one person in particular actually that didn't, and that was a bit like, oh my God. But again, that's okay. And the other thing was that I really, I did some other marketing strategies as well.
some outreach, which, which was really, really uncomfortable for me to do. But at the end of the day. Which is something that I always preach is how uncomfortable are you willing to go for your goals and your dream life? Like how, what action are you willing to take? How stupid are you willing to look?
How many times will you get rejected? How many times will, are you looking? You know, willing to look silly. How many times are you willing to fail? How many times are you willing to just be vulnerable? In pursuit of your goals, in pursuit of your vision, in pursuit of your dream life because it's all available to you.
So I think I'm gonna wrap, that up there. I think, and I think the biggest takeaway from this whole event, season was that. A decision changes everything. A decision can change everything, and you have to trust yourself and not collapse into what your monkey mind tells you. And. I think the biggest lesson here is the real lesson is, is not strategy.
Because if I hadn't shifted my subconscious mind, my identity, and my own emotional frequency, we would never have sold the event out. It just would never have happened. And this is the, the biggest takeaway is the biggest. Challenges in your life, whatever they are, will give you your biggest gifts. And it happens when you choose not to collapse in uncertainty.
hat being a female founder in:The Sharn, looking back at the November, Sharn is so proud that she actually stayed at the room and did the damn work because that outcome, it's not like a launch, it's not like,a program launch, you know, a service when, when you are literally running a Vans, the pressure is real. And can I just say the event went really, really, really well?
Like it was amazing. and the other great thing about my events is I attract brand new people, not the usual cliques, not the usual kind of networking events that you go to. So many industry, peers were there and influencers and they were saying, oh my God, this is brand new people in the room. People we've never seen before.
Well, most of them were, and that was, you know, we had people from. Glasgow, Scotland and the Midlands Southwest, like everyone coming into London. We even had like someone who like bought tickets from America, which was so incredible. So the event went really, really well and I was so proud of everything we achieved.
So that is, I'm gonna leave it there. I hope that this episode inspires you. I hope this episode really shows you what's possible when you get out of your own way. And just always know that if something is feeling hard in your business or if something isn't moving in your business. There's a couple of things maybe that your subconscious mind hasn't got on board with the new level version of yourself.
Maybe it's that you actually need support in to get to reach your goals, or maybe it's that you just have to stretch yourself and get into an alignment and make that big decision. You are gonna go after your vision, so I hope that helped. Our next event is actually happening on the 7th of November in London.
Again, we haven't announced any speakers just yet, but we will be doing soon. I will leave the link in the show notes and I really hope you enjoyed this episode. If you did love this episode, come and find me on Instagram at hun dot Kyra mentor. I would absolutely love to connect with you and I'm sending you so much love and I'm always rooting for you.
Speak soon.