EVM061 Video and Facebook Ads with Paul Ramondo

In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video ad funnel.

Remondo Media is a boutique digital shop that works with clients like Porsche, Red Bull, Choice Hotels and Australian Sports Nutrition. He also teaches entrepreneurs how to generate leads and sales using Facebook ads and Digital Marketing Funnels via his e-Learning company, funnels101.com

In this episode

How Paul started in digital marketing
What fires up Paul in his job
Where businesses are failing when using Facebook for their brands
The importance of testing content to see what works for you
How businesses are wasting money on Facebook ads
Pros and cons on using video in Facebook ads
The definition of funnels and a walkthrough of a Facebook video ad funnel example
How to create split tests for your videos, headline and copy
Step by step creation of an ad campaign on Facebook
How to customize thumbnail construction for video ads
Convert people from awareness to lead by creating a lead gen ad campaign
The importance of split testing in running ads
Difference of content vs lead ads
Retargeting and remarketing ads
Relevant scores and how to increase it
Tips for people considering running Facebook ads for the first time
Sneak Peek of Episode 62 with Brian Fanzo