1:00 Solve your own problem, and listen to first party feedback. The Doggo ramp came to be after the need for longer dogs, and Dachshunds particularly to protect their spines, which can easily be injured jumping off a bed or couch. It was Curose’s fanbase that kept asking about this product they saw in the background of all the videos.

2:45 Supplier issues are hard. Don’t be afraid to be flexible or look towards finding someone closer to you as your volumes go up.

3:45 The biggest question was how much of the initial sale was their audience? Once it was obvious it was not reliant on the community, it made sense to spend more on marketing through paid ads.

5:30 Ryan loves the Jeff Walker Product Launch Formula. It may seem obvious of getting your audience involved and engaging and building your audience to participate in the development of what you’re working on.

This can be as simple as questions, surveys, and polls.

Mentioned in this episode:

Triple Whale - Whale Mail