One factor separates businesses who grow through partnership and those who don’t: they listen. In this episode of Partnership+, Yury Glikin, a partnerships veteran with a career spanning travel, tech, and media shares how to create high-value partnerships.

Here’s what you’ll learn:

1️ Listen first, sell second.

Too often, partnerships fail because teams pitch before they understand the problem. Yury emphasizes that listening is the key to unlocking trust and long-term success.

2️ Creativity knows no industry boundaries.

From Uber x Dettol to Binge x The Iconic, Yury highlights how unconventional partnerships create magic—and massive value.

3️Assumption is the mother of all failures.

Clear goals and mutual alignment are essential from day one. If both sides aren’t leaning in, the partnership will stumble.

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