There are so many relationships you’ll need to build as a marketing leader. But the most important one by far is the relationship between you and your CEO. 

It goes way beyond “yes sirs and yes ma’ams,” and that’s what Jason Widup, VP of Marketing, and Gil Allouche, CEO at Metadata, discuss on this episode of Demand Gen U. 

Find out:

• What a healthy relationship between a VP of Marketing and a CEO looks like
• The importance of honesty and accountability
• How to jumpstart a solid relationship with your CEO

Check out the full episode for tips, advice, and real-life situations that’ll help bridge the gap between marketers and CEOs.

• 00:00 - 00:41 Intro
• 00:41 - 02:00 Jason and Gil set some context for their relationship
• 02:01 - 04:01 Gil talks about his background
• 04:02 - 07:16 What a healthy relationship between a Head of Marketing and a CEO looks like
• 07:17 - 11:13 How to build trust with your CEO
• 11:14 - 13:31 What causes an unhealthy relationship from a CEO’s perspective
• 13:32 - 15:26 What causes an unhealthy relationship from a marketer’s perspective
• 15:23 - 20:51 Common mistakes marketers make and why
• 20:55 - 27:30 How to jumpstart a good relationship with your CEO
• 27:31 - 31:03 The benefits of working closely with data
• 31:04 - 37:60 How to maintain the relationship from a CEO’s veiwpoint
• 37:61 - 40:36 How to maintain the relationship from a marketers perspective
• 40:37- 43:37 Gils advice for CEO’s and lead marketers
• 43:38 - 44:15 Conclusion