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Marketing for Real Estate Investors with Chasen Chess
Episode 41016th October 2022 • Real Estate Investing with the REI Mastermind Network • REI Mastermind Network | Real Estate Investing
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Chasen Chess is the producer and host of REI Marketing Success Summit 2022. He has been in real estate for over 30 years and began his career as a licensed realtor™ in San Jose, Ca where his hard work put him in the top 1% of agents in America within 7 years. He segued his sales business into the more profitable Real Estate Investing world in 2006. He flipped, wholesaled, sub-2ed and sold over 350 homes worth over 100 million dollars. He is an author, speaker and coach that helps real estate investors reach their dreams and build a legacy that lasts generations. His next book, THE MILLIONAIRE MARKETING WHISPERER – Stealth Strategies For Real Estate Investors will be published in late 2022.

Connect with Chasen Chess: https://www.reimarketingsuccess.com/

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"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Transcripts

::

He has never said so many entrepreneurs make.

::

Including yours invest.

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Started without capitalization.

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Welcome to the REI Mastermind network, where host Jack has gathers amazing stories from leaders in real estate investing.

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In each episode, our guests will tell you what they're doing, that works, what they've tried, that failed, and best of all, you'll learn actionable steps to take.

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Your real estate.

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Investing to the next level now here's Jack with another value packed up.

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But still.

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We have Chason Chess here with me today and I'm going to make sure to have the following link in the show notes.

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So, head over to REI marketing success com, because this Tuesday Jason is going to have his REI marketing success Summit and you can't beat the price.

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And I'm not even going to do a spoiler alert on that.

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So, you go over there and check that out, REI marketing.

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Success.com.

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And I really appreciate your time here today, Jason.

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We're going to get into some marketing and and real estate investing and all of the above.

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So, thanks for your time.

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Oh, I'm.

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Sorry, didn't you I.

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I was gonna use.

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An old network marketing thing.

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Like I thought this was the in my meeting.

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No, I'm. Yeah, we're gonna.

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Be talking about blocking today.

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I've been an entrepreneur for 40 some years.

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My whole background has been in marketing.

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Used to have an agency.

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Interagency got and so I know a thing or two.

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I used to have a podcast 70 years ago.

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It's called awesome in our marketing mania, and I interviewed some of.

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The tough online marketers across the.

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Well, there.

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So, I've learned to lift a thing or two.

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I'm here.

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It's all about you guys listening in and tuning in.

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I'm here with my great value and.

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Won't go through as.

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Much marketing stuff as we can for real estate.

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And thank you, Jack, for having me on today.

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I wake up every morning and I just say show me how to serve.

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And I'm here to serve.

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Everybody this.

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Now, I appreciate this especially for the amount of experience you've had in real estate investing and marketing.

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We don't frankly run into a lot of marketers that specialize in real estate investing.

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So, can you talk a little bit about how you found your way into this niche?

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I was back in my college days.

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I was getting a degree in.

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Psychology 'cause I thought it was going.

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To be a.

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Therapist and this one guy changed my life.

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I said I should go talk some therapists and talk to the psychiatrist, psychiatrists and psychologists.

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You see what their life is like.

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Allison work or stress?

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Involved etc.

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Terror this guy changed my.

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Life 'cause, I said.

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I thought I was.

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Pepsi looking straight ahead of us chasing.

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I get paid, have people dump their **** on me all day long, and all of a sudden, the bells.

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Are going off.

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It's going maybe.

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I don't want.

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To do.

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This so.

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I did research and I.

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I've still got that degree in psychology that's been very, very helpful.

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Over the years in business.

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Yes, but I kind.

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Of switch and start taking a bunch of business and marketing classes in college.

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And then from then on.

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I started my first business when.

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I was 25 and Li haven't looked back.

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I've been self-employed for all of these years.

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And it's been.

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A wonderful journey in the course the.

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Only way to be successful.

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With any entrepreneurial effort is.

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To be a great marketer because you know.

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For example, in.

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The E myth.

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By Michael griver.

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He talks about one of the biggest issues of why people fail in their business is because they are technician.

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They might be a jewelry person or a person who has an opening a bike store.

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They know everything about fights they don't.

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Know about business.

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And most important, they don't know how.

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To market their business and they go.

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Out of business.

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So that's when.

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The biggest failure rates in I call the merge formula.

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And the three reasons why most recent investors go.

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Out of business and last maybe.

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A year, year and a half.

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Or so and maybe lose some money is because.

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They don't have the money.

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It Amanda finds money.

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The E is for education.

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They don't get enough education so they, you know, so much liability.

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Administrative testing.

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You lose a lot of money and.

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Lawsuits are very expensive.

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I've never been.

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Sued and last ampies marketing.

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Yeah, the old average in.

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For real estate is.

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Location, location, location.

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My attitude is all about marketing, marketing, marketing.

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his show, it's almost like an:

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And anytime they're trying to get into something new, they're going to be watching every penny they spend when it comes to real estate investing, what are some of those things that are like low hanging fruits where they could start marketing themselves that cost little to no money?

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First of all, everybody, here's another mistake.

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So many aren't.

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Coursemate, including nursing investors.

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They don't start it with enough capitalization and then they like they've heard about all these no money down programs and things like that.

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And it is true.

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If you know what you're.

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Doing that's the education part.

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But unfortunately, most people don't know don't have enough.

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Education in real estate investing.

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And they and and they kind of blow it.

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So now that's my first.

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My first suggestion is to get some live do the podcast.

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Hopefully I can find lots of value for today to skip the speed bumps that all of us.

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People have been.

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In the business, a long time have done and get your education.

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No word about buying private money and use hard money lenders and most importantly marketing.

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Hopefully we'll be talking you fair amount about marking the whole.

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Summit that starts the 18th, 19th and 20th.

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Is free everybody favorite word?

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It's all about marketing.

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For real estate investors.

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Where do you think that they should be better focused then?

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Or where should they consider starting?

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Let's say they do set aside some money to do some sort of marketing?

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Thing is that still the old tried and true direct mail is at bandit signs.

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Is it online marketing?

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Is it a website like what?

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What do you would you recommend they focus on at first?

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Yes, yes, all the above.

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It depends, right?

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I get that answer.

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A lot it depends.

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Well, it depends.

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It depends on how much money you have.

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Mostly real estate investors.

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They don't like their job.

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They don't like.

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Their boss.

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They don't.

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They're not.

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You don't have enough money saved for a decent retirement going.

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I've got to do something else now because I.

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I hear I.

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Can make like:

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Or so per flip.

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And they had all.

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These flipping shows on TV and stuff like that, they're going, I can do that.

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I'm gonna be rich and laying on the beach.

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Yes, I do live at the beach in San Diego.

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Whole another story, so we'll say it's been.

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Good for me.

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So, I would say number.

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One 'cause there's two things that 2 main reasons that people and I.

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Don't like using the.

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World fail not succeed, not meet.

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Their expectations in real estate investing.

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Is number one.

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They haven't got the.

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That's the money factor for their own business.

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So, my suggestion is there are people that are highly motivated that can do this.

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And do it well, make a fair amount of money.

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Right, because they're just go getters.

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And getting back to your question, where do I go when I ever?

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Started I used bandit.

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Signs and I have lots of calls and did.

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Some did, some pretty.

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Good deals with band site.

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Very inexpensive.

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Then you buy an average band.

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Sign for including shipping and the steaks and everything else and then the custom.

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Brand for maybe four or five bucks.

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And maybe as.

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Low as $253 I've been.

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For a while.

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But it's a relatively inexpensive way to go one of the courses I.

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Have is how?

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To use real.

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Estate agents as your number one birddog.

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They're free when you connect with them and tell.

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Them who you.

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Are and what you're doing what you want them to help you?

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With, in other words, feed you.

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Deals before they hit the walls.

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When you build up a plethora of real estate agents in your areas of expertise, whoever you want to work locally, first roll.

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Out of you, which you do.

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All across the country these days.

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Is the focus on working with realtors in your geographic area that you want to do real estate investing?

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In because once.

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Again, they're free.

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Usually, they're go to the qualified ones.

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Must be doing.

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In a few years and do a fair.

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Amount of transactions the.

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Listing agents, there are two types of age.

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There are buyer's agents and there are listing agents.

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Listing agent is somebody who represents the seller.

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Buyer's agents obviously represent the buyers go to.

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You can just.

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Go online and find out who what agents are doing the most.

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Listing representing sellers in your geographic area.

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Connect with them.

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And let them know there's a high.

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Probability if this works for.

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You to do a double end, not so.

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They're going to represent.

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The seller and you on the deal.

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And faced. If you start building up this this nice network, this can be put into your CRM. We'll talk about websites and CRM's.

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If you do.

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That also you've got:

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That makes sense from a number's perspective.

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Great way to go 'cause it's free.

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It takes some time to set out to set up and meet them for coffee and online and e-mail.

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Sorry, yes, like that.

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But most.

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Investors don't.

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Well, I'd say:

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Investors try to do it on.

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A wing and a prayer.

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And they haven't.

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Really capitalized themselves 'cause they were going to.

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Business on before they all, I need marketing money.

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I never thought about.

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That they don't do a business plan, especially a marketing plan in their business plan.

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So yeah, I would start with realtors first and.

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Science is another good choice.

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So, let's say you do pursue that route that you go to the realtor.

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What type of stuff should you have available and and lined up to make sure that the realtor understands?

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That you are serious.

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Chris you're an actual investor that has the backing and and know how to get things done so they start bringing you these types of opportunities.

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That's where the education comes into play.

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You can't talk to a little bit.

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Hey, I just got my license.

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There's no licenses in real estate investing.

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I just got my license to build.

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We don't say the best things.

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I watch, you know, HDTV and I'm ready to go.

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If there's big dogs in.

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Doing a lot of listings in your geographic area, then they ask you some very astute questions, like how long they've been doing it.

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Uh, you know how many transactions have you done?

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Are you doing?

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Cash offers or you doing love office?

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On Monday, whatever they there are top dogs.

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In the area.

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Because they know what they're doing.

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So, when you think Oh my God, I'm.

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A I'm a new investor.

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You just.

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Have to have this.

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Certain Genesee Quad this certain ploy to certain.

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Character to certain charisma that it makes it.

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Work just happens.

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You have to.

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Style, they used to say.

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It still says it too often.

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Know I'll wing it.

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I'm in the beginning.

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Is amazing investment.

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You gotta win.

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So just I said the education MPM, education.

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Need the books?

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Go to podcast and get some basic education on real estate, investing fleet growth there.

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Make porridge something.

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Get sued.

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You know, this strategy has worked actually really well for us.

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I mean we, we, we have a lot of real estate investors in our network or in I should say Realtors in our network, and they know if they bring us an opportunity.

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D We will.

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List it back through them like we typically flip the house or what have you and that it's just not in the proper condition for them to sell it and they just need some help.

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So, in those relationships it's great and once you get that traction it really does pay off.

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They are your #1 bird dog and that's we need here your market, your number one marketing source.

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Uhm, so I'm just finishing up a digital product.

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All about how to use recent agents as your number one marketing source.

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It's not out.

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Yet, but it will be.

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Shortly with that's a whole another story.

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It works, takes no time to set up.

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Build those relationships and using a good CRM estate test, taking methyl coffee and close a deal.

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Take them out for dinner, make it a nice dinner.

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Don't be cheap.

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Everything that you're doing has to be.

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Top quality, including.

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Your website.

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And you shouldn't be doing anything else.

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Investments that shouldn't be, it'll be much more.

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Helpful to you.

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'cause your core foundational hub to your wheel and all these folks coming out is all your marketing.

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The hub itself is your website. There are lots of people matter fact on the summit once again until the 18th, 19th, 20th REI marketing success.com is free.

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We have a.

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Couple people that talk about.

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The only right website design, I like the content of it.

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How to do it right?

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How to?

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Do it wrong?

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The worst way to do it is not doing it.

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So, my first suggestion is you know have a website done and there's some relatively inexpensive sites you do.

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My attitude is when you do it right, work with a professional that has worked with other.

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Real estate investors before go online, see what other news investors are doing in your area.

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I live in San Diego.

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Put the keywords in San Diego real estate.

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Investors see who pops up.

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Look at their.

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Websites and do that.

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For, you know, ten, 20-30 people all.

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Across the country.

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And you're going to find you and determine.

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Pretty well take notes about.

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That what do you like in the design and the content.

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What do you think is?

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Tackling this, there's a lot of tacky.

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Real estate investment websites out there do your research.

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It's not difficult, but you're cool foundational hub to your wheel before all this marketing comes into the wheel.

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So, the hub is your website.

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You know, you know, this goes back to what you said, just establishing that proper budget for some of this stuff and and having that runway.

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What are some of those things that you found that you know you said tacky websites for example?

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What are some?

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Of the biggest mistakes.

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You've seen when it comes to websites, for example.

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A lot of his design and.

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I related.

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With analogy back to like dating, when you first see somebody that.

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You think Oh my God, they're hot.

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That's the design part.

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Your website has to be attractive.

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It has to.

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Be clean.

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And decluttered, you have to have a reasonable amount of pictures 'cause most people, most humans.

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Are visual.

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I'm a very strong visual.

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I don't.

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It goes in one ear and out.

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The other so.

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Because of that mindset that we are mainly visual creatures, make sure the design once when you're doing your research and other people make notes.

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I like this.

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Colors determine what your brand colors are.

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Minor, gold and blue.

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'cause of the beaches, it's.

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Sunshine and sand and blue ocean.

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Blue skies.

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So, but.

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We live in an environment.

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There's so.

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Much on the Internet.

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Like just Googling.

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Like keywords, like branding colors, the font that you use, how much content, how much whitespace to have.

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Sometimes you go to website and just all little bored, just lots of coffee and no pictures.

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There's no white spaces, no, there's no.

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It doesn't give the mind to break.

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And so, it's all these design aspects that.

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And make sure.

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It loads quickly.

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I was just on a major corporation site an hour ago before we started your Jack and asked like, oh my God, did you start downloading some contacts like.

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Do.

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I could take five 7 seconds to download the website that's like hacker they doing they need.

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A new website.

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research and start looking at:

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Instinct about what? What do you like? What do you not like? Take those notes and then use that when you hopefully work with a web designer. You can go to upwards.com and.

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Find all across the world web designers.

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And some of them are.

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Very affordable 'cause they live in countries.

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Where you know they, they'll make a.

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Lot of money, so.

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good representing charge you:

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$:

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Do it and a lot of this.

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Investor going Oh my.

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God, Jason, I don't have that kind of money well, but there are ways to go, other sources to go.

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It's at upwork.com. I think it's.

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Singulars after work or.

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Works. I don't remember and.

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So, you'll be able to.

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Like when Fiverr I know.

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And and the social you go to find very good workers that do great websites and make sure that they have done websites full rear save investors and that you get examples of what they've done.

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Proof is in the pudding is my.

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Dear following you to say.

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Yeah, one of the things that I think is interesting.

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Is that people?

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Almost seem to expect like they put up a website and they think that it's just going to start driving traffic.

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You know, it's as if they think we're on the Interstate and there's the Billboard.

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Everybody sees the Billboard there.

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Everybody is going to see their web.

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Now they gotta start driving traffic to their website.

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What are some of the strategies there?

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I got a quick stroll when.

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got in USA once again back in:

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Dinosaurs still roaming the earth, and this is the mid to late 90s that emails and websites start becoming really popular in the Realty community.

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Community and you know after World that this I was tired this one woman that I worked with.

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And the company at the time and.

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She's not chasing.

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I got a new website done.

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It's healthy, it's beautiful that.

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List. That's going great.

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It's like an electronic.

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Brochure, so you have that out there, but how you getting people to see your website?

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She goes the doesn't.

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That just happen like actually has done.

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It was such a.

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New environment back then, so I said no, you gotta drive traffic.

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This source and that source.

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So yeah, I said the spokes.

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Of the wheel, those are.

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Only given marketing aspects in the.

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Book I've got coming.

::

Up can I do a quick plug real quick?

::

Well, absolutely. Go for it.

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Permission I have this coming out the end of the year.

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Make sure it's in the millionaire marketing crisper stealth strategies for real estate investors by Moi.

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And this whole book is about marketing.

::

I looked online with Amazon and Google to find other books out there.

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On for just real estate investors.

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There's kind of crickets like.

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So that's why I said my background marking, so that's why I had finishing up writing that comes out.

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The end of the show.

::

Here, so I'm once again to go to the summit.

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I'm 18th, 19th, 20th.

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We talked about that.

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The whole summit is about different marketing aspects on how to make you.

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Whether you're a.

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New York City investor or an experienced real state investor?

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You find more motivated sellers.

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To do the flips, to do the whole sales, to do the subject.

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Two to do.

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Building your long-term, long-term portfolio or rentals.

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We're going to cover A to.

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Z in the book, so make note of that.

::

And one of the things that I'm curious about in your opinion on is direct mail.

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You know, a lot of markets are frankly flooded with direct mail, and it just becomes junk mail.

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Right.

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Have you found any strategies or tactics to kind of help you stand out from the crowd and?

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You know the name Dan Cannon?

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Right.

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I'm familiar with the name, yeah.

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They get these.

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Were the top copywriters in America gets paid 10s?

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Of $:

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Sometimes much the main dollars or more to do write some copy for major corporations because this copy is so profound that it just drives people to where they're supposed to go and hit the buy.

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Button, Dan.

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Talks about, you know, all different types of marketing, especially the direct mail expert.

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And yes, direct mail does work.

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It's kind of expensive and because of that, a lot of.

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People who don't have a lot of.

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Money don't use direct mail I've made.

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A fortune with.

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Direct mail, both in my real estate brokerage business background, I'm still a licensed agent here in California and also for we will save investors.

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The problem is.

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People don't have a budget.

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Will you have a geographic area, say your target marketing through the API processes?

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Go to getprivy.com.

::

Right where the people that I interviewed?

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Is the head of business development.

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Benson Juarez.

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He's coming on the summit.

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Uhm, carrot? I interviewed Trevor Mock, who's the CEO and developerofcarrot.com there's two.

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Yep, Trevor has been on this show too.

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I actually asked.

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Arrogance Dragons an absolute giggle.

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He's very bright.

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All the people have on liked all big brains and big hearts.

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That's the kind of people I.

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Work with so they are all.

::

Here to serve like over the IM for your audience.

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So now they're using those things to cherry pick the address.

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Is there they're going to be sent to?

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Is the absent absentee own.

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Is that owners with the houses are paid off.

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All the different categories from.

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AI that you can go to is it is.

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It divorced people.

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Is it pre foreclosure people?

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You know, there's so much scraping of information from.

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The big data.

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Companies is you know, especially when doing stacking of AI target marketing.

::

You can find out.

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Let's say there might be.

::

1000 houses.

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In one figure neighborhood.

::

And you can break it down like maybe?

::

10 to 15.

::

The most profitable to sell the house in accounting?

::

Six months.

::

AI is that focused these days and you start sending e-mail.

::

I mean, I mean yes, but you?

::

Know direct mail to them, then and you.

::

Have to do it.

::

Here's the big word with.

::

Direct mail.

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It's the C word consistency.

::

Like, oh, I send out a postcard.

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The average person has to see you.

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And your postcards or your?

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Letters 7 to 9 times for the guy.

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Oh, chase and chest.

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He's the local expert for buying houses for cash.

::

And USA investing.

::

If I ever sold my house, I should talk to him first before I talk to a realtor.

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Just I might want to sell it to an investor.

::

Instead of a you know.

::

The public and wait.

::

Months and months and months so.

::

Yes, the answer is yes, direct mail works.

::

It can be expensive if you.

::

Do it right the.

::

The return on your investment can be huge.

::

Yep, I can.

::

I can attest to that.

::

I mean when it comes to any kind of marketing for.

::

For us, I think what people kind of misses the fact that yes, let's say you, you end up spending a grand on direct mail depending on whatever market or whatever you're trying to target that.

::

Would you spend $:

::

That's alright.

::

What's my budget?

::

And when you do a marketing plan before every game, talking about that on the summit.

::

Also, when you do a multi most when I go to conferences for speaking engagements and I meet other investors that come to mind.

::

Jason, can I pick your brain?

::

They I asked people couple questions. I said #1 is what is your fly? And your why is why you're going to be doing this investing and.

::

Are you absolutely.

::

Dedicated to working all the hours and spending the education time and everything it's due to.

::

Maybe do it.

::

Working 40 hours a week.

::

Plus, another:

::

Hours building you're saying this is.

::

How, how is your why might?

::

Be your kids.

::

It might be.

::

Vacation one might be a house you want to build your body.

::

Has to be powerful or.

::

Your probability of success is not gonna be that successful.

::

So, you know you're flying first.

::

So, with it getting back to the direct marketing thing, you gotta have some money to do direct marketing.

::

There are other ways to do marketing, social media or a lot of stuff online.

::

Things like that, to get our low cost or no cost, you're just you're going to have cost so much in the time cost or money cost in the beginning.

::

For too many investors it's money cost because they haven't got.

::

So, it's time investment, not money investment 'cause they haven't got the money, so they gotta deal with labor time, so.

::

It's a, it's a.

::

Like any business, it's a demanding business.

::

Endeavor that you have to know your wife go to get at 4:00 o'clock in the morning and do what you need.

::

To do before.

::

You go to your nine to five job so.

::

Your REI marketing success Summit is going to be bringing quite a few of these, as you called them, big brains in one location for.

::

Everybody at one.

::

At a certain point though, you know, it's great that we as entrepreneurs are learning all of this stuff to a certain level of detail, but in the end, I'm looking to spend my time and money and efforts on finding my next property and next opportunity.

::

What type of questions should we be asking ourselves when we are trying to make the decision?

::

Of what we need to hand off to somebody else with that level of expertise when it comes to marketing.

::

Yeah, it depends.

::

Background, which most people don't.

::

Then you have to go to experts or they're in marketing.

::

To find that out because.

::

You might have to spend a little bit.

::

To save yourself a lot of time.

::

And a lot of money is we don't know.

::

What you're doing, you're going to have problems.

::

And maybe not make it in the investing field so.

::

My introduce I love one of.

::

My favorite words?

::

Is delegation.

::

There are definitely have a part time VA that you usually went all around the world.

::

They charge you 357 dollars.

::

Around the world, in the United States, and.

::

Good days to be able to.

::

$:

::

But then you have to spend time training them too.

::

But you delegate as much as you can 'cause.

::

You have one.

::

Job in your business and that's negotiating with motivated sellers, getting them under contract and closing up.

::

That's your main job, all the marketing that you do.

::

Yeah, bring.

::

Those people.

::

To you as a, you know, early, entrepreneur and early.

::

Listed investor if that is you.

::

It's, a complicated business and that's.

::

I just say you have to.

::

Have the education.

::

Spend a month intensely studying, you know, podcasts like this and.

::

Jackie got all kind of like 400 episodes, right?

::

That there's a big sort to.

::

Go to read the books I have a have.

::

A whole library of just real estate investing books I must have read, probably 100.

::

I'm a reader. I don't.

::

Own a person, choose not to.

::

Own a television and every evening when I'm not working, I.

::

I read, I read.

::

Sometimes two to five.

::

Dollars a night and I.

::

Usually, I'm not also a speed.

::

Reader so I can go through maybe.

::

One, sometimes two books in an evening, so.

::

You gotta.

::

Get that education first 'cause if you the education is going to teach you how to find, especially when the book comes out, it's gonna be all the marketing.

::

Uhm, adazie?

::

Then you just choose.

::

One of the chapters.

::

All about your marketing plan.

::

Most investors don't have a marketing plan.

::

I mean people come to us and you know what is your why and #2 is you have CRM your website.

::

You have a written marketing plan.

::

I usually get crickets.

::

And so, you have to have that monthly plan.

::

And the book comes out and this whole chapter.

::

On how to do a marketing.

::

Plan for real soon.

::

No, this is.

::

Been great, Jason.

::

And you know, I have to admit I tried to take a speed-reading course too, but I quit when it took too long.

::

So, with all of that I wanted to make sure that we covered everything was started especially regarding your REI marketing summit and and again you can go to REI marketing success.com. Is there anything?

::

In particular, you want to call out.

::

It sounds like you have.

::

Some pretty great guests, like I said.

::

I do know Trevor from carrot and a few of the other people that are going to be joining you, but is there anything else you'd want to call out here right now but regarding what's going to happen?

::

No, just you know, I said too many people fail because of lack of marketing.

::

If you haven't got a pipeline coming into your CRM when you see when you wake up every morning, you.

::

Go to CRM so.

::

I'm Jason.

::

You have 4 new.

::

Leads come in while you were sleeping.

::

That's your marketing, working while you're sleeping and all.

::

You can do.

::

Is called us back and find out the motivation.

::

Ask the right questions.

::

Maybe you wanted to go see the?

::

House or, you know.

::

Virtually 'cause like you were doing investing all over the country.

::

These days.

::

That you know when you have that pipeline, your number.

::

One goal is to create a pipeline.

::

Of leads coming to you.

::

So, the 1st.

::

Thing you see every morning all.

::

Those new leads?

::

You incorporate this, this plan, this written plan for your marketing, then that's going to.

::

Happen if you don't have people in your pipeline.

::

Their leads?

::

You're out of this.

::

No, really appreciate it.

::

Well, Jason, I do have some rapid-fire questions for you as we close the.

::

This one out.

::

Alright, hit me, let me with that, they.

::

Don't ask me mistake.

::

You've seen the late-night programs you promising the world getting into real estate investing.

::

What is a real estate investing myth?

::

Like to bust here today?

::

Uhm, oh my God, you're saying investing.

::

You're gonna be rich, you're gonna live at the beach and life is going to be simple because it's such a fun bit you.

::

Just buy a house and.

::

Fix it up and flip it.

::

You make much money.

::

Oh sure. So.

::

That's my, that's my answer to that, yeah.

::

I you know it, I it's great to watch those HD TV shows and they're fixing up a house in 30 minutes or less and I can't tell you how many times I've seen people come into a uh a meet up or what have you they sought they think they can do it based on something like.

::

That and sadly I've bought a number of houses where they bought it to flip and and they were in over their heads.

::

Happens every day.

::

It's great, you know you.

::

Talk about paraders,:

::

Rule I might add to both in real estate as agents and real estate investors.

::

It's more like a:

::

There are lots of people.

::

Every day somebody going, I'm going.

::

To be a loose.

::

Investor and because they see these TV shows make it look so easy.

::

You're saying investing, like many businesses?

::

Is highly complicated, high liability.

::

Lots of lawsuits and I'm not trying.

::

To scare everybody. Anybody.

::

I'm just saying you.

::

Have to know.

::

What the heck you're talking about?

::

You got to spend some.

::

Time getting a general information.

::

I said I've got.

::

A bookshelf full of books.

::

I probably read over.

::

100 books I'm just restated vesting.

::

And that's where I've come with, you know, along with the.

::

Podcast that I had.

::

7:00 or so years ago that come.

::

It's it.

::

It all comes down to marketing, marketing, marketing.

::

You can have your head up your and that you have pipeline filled every morning.

::

You can part with other people and have them.

::

How to mentor you?

::

And teach you take through the patients because.

::

You've got the pipeline that they've got the expertise.

::

Right.

::

So, what book would you recommend or what are you reading right now?

::

It sounds like you.

::

Go through quite a few.

::

Thank you for asking.

::

I have two here.

::

The first book that I recommend that everybody should read for a I spent most of my career with re/max and I switched over to Keller Williams for a couple of years and Gary Keller, who just centered here.

::

Uhm, this is like the required readings that takes you from A-Z about how to be.

::

A real.

::

Estate investor and.

::

Yep, the millionaire real.

::

Estate investor.

::

I can't recommend that one enough.

::

That's an awesome book.

::

But you know, just it's all the basics, so.

::

It's really just that one you.

::

Can be ahead of a lot of the game with people watching TV shows like I want to be a real estate.

::

Investor and then what I'm reading right now.

::

Now I'm here today and thank you again, Jack more inviting me to provide value if you come off this podcast client.

::

Yeah, this guy never want to sound like we were talking about.

::

He's been doing this a long time.

::

He's had a.

::

Lot of success, so the book I'm reading right?

::

Now I love customer service.

::

And I'm amazed on how poor.

::

So many customer service programs are that have one at.

::

All and if you're going to be arrested?

::

Investor you have your own business.

::

This is not a hobby.

::

You should be.

::

Incorporated we have one of the speakers, Tommy Slumber, who heads.

::

Prime corporate services, I think it's called about entities and taxation, stuff like that.

::

You have to know how to structure your entity, your business from the beginning.

::

The book I'm reading right now is the new gold standard by Joseph Michelli, and this is all about customer service that the Lich Carlton goes by.

::

And it's a fascinating.

::

Book review.

::

I've been fortunate to fill that traveling.

::

I try to say that it's called him never.

::

I can.

::

They're amazing with their customer service, the training program they put every staff through with some made or a manager.

::

They go through.

::

An incredible training to be you know it's all about.

::

How can we?

::

Serve you today and that's why I.

::

Think my attitude I wake.

::

Up each morning, I'd say.

::

Show me how to serve today.

::

So that's what I'm going to do is provide as much value as I can with the time that you're investing and thank you for investing the.

::

Time with us today.

::

What is the biggest real estate, investing or business mistake you've made and what did you learn from it?

::

I've been fortunate because I had.

::

Several years of real estate agent ING.

::

So, I knew a.

::

Lot about real.

::

Estate and when I got into investing aspect of it, I had to learn some new contracts.

::

Because as a licensed.

::

Agent, you have to use the states contract.

::

So that was kind of easy for me.

::

One of the first.

::

Things I did is.

::

When you're a lot of.

::

People screw up because they don't estimate their cost of repair from the doing a flip accurately.

::

So, you can buy it for this, and here's.

::

All your holding costs.

::

And then your hard money.

::

Costs, etc.

::

But you have to be.

::

You gotta be a number.

::

Pressure down to a penny?

::

Or you can.

::

Lose a lot of money in investing, so.

::

The first thing I did 'cause there's some of.

::

My coaches to train.

::

Me, I went.

::

To Home Depot and Lowe's with a notepad.

::

And I started writing down toilet. They go from you know these days $125.00 to several $100.

::

And you have to make sure.

::

The product that you're putting?

::

In there you can't go into a high.

::

End home and put a cheap toilet there.

::

He won't walk.

::

Out because it's gotta be the cola.

::

The high-end product.

::

So, I went through up and down the.

::

Aisles and I.

::

Did it for two or three days.

::

Taking notes on all the.

::

Basic things, the numbers that you have.

::

To know to when you're doing.

::

Your estimate estimates on your repair and doing your skill.

::

Work and then we go into all different.

::

Lingo. That's on.

::

The new, if you might like it, has.

::

A scope of work.

::

So once again, being accurate with the numbers, so I'd say go to Lowe's and go to Home Depot, walking down the aisles, make.

::

Note of what it's going to cost.

::

So, when you do your.

::

Repair list.

::

You give that to your contractor.

::

And say this is especially if you.

::

Can include skew.

::

Numbers on exactly what you want in that part on that new the profit that you're flipping.

::

If your numbers are on, you're much more.

::

Likely to have success versus the people this kind.

::

Of win you.

::

Can't wing it and then get any.

::

I wing get back to your.

::

I winged it a few times and I.

::

I didn't make as.

::

Much money as I could have, because my numbers are a little bit.

::

That's where I learned why the repair list.

::

It is highly important.

::

Yeah, no, we've gotten to the point to where we even have runbooks now, so our contractors know when we send them in to do the carpeting or we send.

::

Come in for to take care of the painting or they already know in advance what colors we want, what flooring we want what you know.

::

It's just be it just becomes a routine and.

::

It really makes things a lot easier.

::

And that's why we're saying investing is complicated.

::

You can make some mistakes because if you haven't done that research and you look at the contract, the contract put push what they.

::

Want and they're going well, I.

::

Think we should use this to the.

::

The that might be.

::

Totally wrong for the location or the price range.

::

Of the property that you're flipping.

::

So, you have to know.

::

Your numbers regards.

::

To the product that you're putting in your house, right?

::

Right.

::

Well, time for a little fun.

::

What movie is your favorite?

::

I know you don't own a TV, but you must go to the movie theater on occasion.

::

Why I can't seem to watch a movie on my home?

::

On my computer, but I don't, I don't own a television like everybody has these big screen TV my dear brother you know a couple of years ago about this 80-inch big screen TV and and but anyway so I'm sorry there was a question again about.

::

What's your favorite movie?

::

Louis I'm really that most people would not have never heard.

::

It's called Brother Sun, Sister Moon and Italian director do the Franco Cifelli who did the original Romeo and Juliet.

::

And this is the story of Francis of Assisi.

::

So, for some reason I just had this up.

::

And I've always been.

::

I should have this affiliation and association.

::

City, so, and I've been.

::

To assistant Fortnite late, so yeah.

::

Brother Sound system and it's.

::

All it's just, it's a lively.

::

Charming movie of his journey.

::

No, that's great that you're very unique.

::

I haven't had that answer yet.

::

So, if.

::

Most people never heard the movie.

::

Was like 30-40 years ago, so.

::

Right.

::

But great, great, great film.

::

It's very good.

::

Well, I mean, you know, I'm.

::

An 80s kid.

::

Most people don't know what I'm even talking about most of the time when I'm referring to.

::

So.

::

If you could go back in time and give your younger self.

::

One piece of advice.

::

What would that be?

::

Have No Fear.

::

We humans are a result.

::

Of the information we've taken in.

::

And that's why I type up my destination part when I first got.

::

In real estate investing.

::

I knew more than the average.

::

Bear because I.

::

Had, you know, 10 plus years in this state, sales and brokerage and if I didn't mention this from a credibility perspective.

::

and I think there's like:

::

That taught me, gave me the education and saved me a.

::

Ton of time and you know.

::

I was.

::

I was just making it.

::

All the money.

::

And it was fun.

::

It was.

::

Fun. So yeah, yeah.

::

Well, Jason, like I said, this was a great conversation.

::

Is there a question or concept you wish we would have covered here today?

::

Uh, it's such a broad topic.

::

There's so much to cover and it's got, you know, half hour.

::

So, we together again and thank you Jack for having me on today.

::

Ah, no, I just.

::

I said I when I talked about the MFA formula.

::

Get the education, find the money.

::

Matter fact, Amy Majuri, I'm sure you probably have that you.

::

Had me on your podcast.

::

I might have, I'm sorry to say that I.

::

Don't recall.

::

You have any interactions that you'd like me to make 'cause I know a few people I love?

::

Connecting I love. I just.

::

Love people.

::

So, Amy, I actually have said two.

::

People Dave dubow.

::

And he's up in Canada.

::

And Amy Moore.

::

Great. Who are two?

::

Experts in private money in raising capital for your real estate investing.

::

So, you know, come on, you know, I have amazing, uh, amount of great education from these incredible speakers that I've corralled to be on.

::

The summit so.

::

Do they specialize?

::

And money factor.

::

So yeah, there you go.

::

Remarketingsuccess.com sign up for the summit and take advantage of what Jason is offering there.

::

And Jason, this was great.

::

I appreciate your time and you're welcome back.

::

I hope you'll take me up on that invite.

::

My brother likes anything.

::

I we're all here to serve.

::

Well, here's how we said you were saying scratches on this back.

::

Thank you for you know letting me come on and and share some knowledge.

::

So, if it's.

::

Easier if you don't make the mistakes I made.

::

If you don't make mistakes that other people history at the summit, there's this, there's this collateral information.

::

Yeah, from these experts who are going to be speaking on the summit once again, it's free the 18th, 19th and 20th REI marketing success.

::

Spend some time with us those days they will be recorded.

::

It will still be free to see the recordings.

::

Until Sunday at midnight after.

::

The summit.

::

And then there's also an upset in different VIP.

::

And so just.

::

A little bit.

::

Of money to.

::

Get the lifetime.

::

Access to the summit so we can make it.

::

We're starting at 8:00 AM Pacific Time.

::

Each day Tuesday, Wednesday, Thursday, next.

::

So, if you can't make it because you were doing the job application maybe just click in register for register.

::

You'll have free access to all the recordings through Sunday midnight.

::

And then I said if you want to and what's my suggestion is unless you have a photographic memory, you need to take in the information.

::

More than once so.

::

You get a lifetime access to the recordings.

::

This is worth the investment.

::

Just minor.

::

Well, thank you again Jason.

::

It was great chatting with you.

::

Thank you for your time today.

::

Thanks so much Jeff and everybody out there.

::

Be fearless, do it right, do the right things and.

::

You can make a.

::

Lot of money and have a lot of fun.

::

Travel the world.

::

Live at the beach, whatever you want.

::

To do help make your dreams come true.

::

Because it did for me.

::

I didn't do it.

::

Anybody can, so phantoms were having expensive hiking.

::

Have you learned at least one actionable step to incorporate into your real estate?

::

If so, please consider returning some of that value by leaving a positive review, subscribing to our YouTube channel, or joining our growing network on Facebook and Twitter.

::

You can find links to all of our social media accounts in the show notes. See you next time.