Business Breakup Counselling | Session 1

What happens when the business you once loved starts feeling like a relationship you've outgrown?

The things that used to come naturally now feel like pulling teeth. Creating content feels exhausting. You're resisting the very activities that used to light you up. And you're wondering whether you've lost your motivation, hit a rough patch, or simply fallen out of love with your business.

Here's the thing: Maybe your business isn't broken. Maybe you've just outgrown the version of you who built it.

In this first session of Business Breakup Counselling, we're exploring the relationship between your personal identity and your business identity, why they sometimes become incompatible, and how to recognise when it's time to recommit, renegotiate, reinvent, or walk away.

We'll explore:

• The difference between resistance caused by fear and resistance caused by outgrowing something.
• Why your business identity doesn't automatically evolve as you do.
• How changes in your industry, audience, or circumstances can create a disconnect.
• Why falling out of love with your business doesn't necessarily mean you need to close it down.
• How to start figuring out whether your business needs a little relationship counselling or a full-blown breakup.

Because you don't have to keep running a business that belongs to a version of yourself you've already left behind.

Ready for your own Business Breakup Counselling session?

Join me over on Instagram @thebreeboucher for live Business Breakup Counselling sessions, where we'll unpack what's happening in your business and explore what comes next.

And if you're ready to dig a little deeper, come hang out inside Starting Over Society, where you can explore the Business Breakup Audit and 30-Day Business Breakup Plan.

For those navigating a bigger transformation, there's also Business Breakover, where we work through the emotional, energetic, and practical realities of reinventing or releasing a business.

You get to evolve. Your business gets to evolve with you. And sometimes, that means changing the relationship entirely.

See you in session!

welcome to the Business Breakup Counselor sessions.

We are now in session.

All right, are you in a business that you've outgrown?

Things that are gonna be clear to you when you have outgrown your business

is this level of resistance To actually keep doing the stuff that you used to do.

Now, there is some discernment here.

You need to remember that some things you're resisting because they're hard,

you haven't done it before, or you're afraid for some reason to do it.

This is not what I'm talking about.

I'm talking about the things that were easy for you, the things that

were, like, your bread and butter, the things that were, like, super

chill for you to do, and now you're like I really don't enjoy this now.

This feels like pulling teeth.

This feels like scraping my nails down a chalkboard kind of vibes.

Not loving it" And yet it's like a core piece of your business

and how you have always shown up.

And now it's like, well, what's different?

Why do I feel like this today when I didn't feel like this two months ago?

It's because you're slowly and surely becoming incompatible

with your business identity.

So you have your individual identity, your personality, you as a human, and

then you have your business identity.

And I want you to think of those two as having a relationship,

much like a relationship you would have with anyone, with a lover,

with a friend, with a parent.

Like you've established rules, you know what's up, you know how to act

and be within that relationship.

But at some point You've met a different version of yourself

that no longer fits with that past relationship version of you.

So the business identity is no longer something that you

wanna be in a relationship with

Because you've changed?

Maybe the climate that your business is in has changed.

Sometimes it is you, sometimes it is the circumstances, like the

business itself hasn't matured or hasn't evolved with the times.

Or, let's say you're a web designer and you haven't evolved with the efficiencies

that AI now brings to web design.

So you've obviously got, like, all of this skill set and knowledge, but

there's ways you can do things better and quicker now that the way that AI

has, is transforming, the industry.

And you're maybe super anti-AI, which fine, your choice, no dramas.

Like I'm not gonna behold you to making that decision.

But you need to realize that maybe it's not that you're gonna be ma- You…

It's not that you're going to lose your job because of AI, you're gonna

lose your job or your career because you haven't adapted to the culture and

the circumstances that your business now fits in, which AI is part of.

But people are able to design pretty decent websites now with prompting

and vibe coding, and some will look the same, but there's a lot of people

selling templates out there as well and websites have looked the same for

a while now And so sometimes it's about the circumstances your business no longer

fits, but a lot of the time, and so, like, your identity of your business

no longer fits the culture and the community that your business resides in.

And we often, we'll see people pivot their business because of

that or close programs down and stuff because no one cares anymore.

For example, I used to be a reels coach.

I don't teach that anymore.

Firstly, because that's not really my calling, but secondly people started

to understand what they needed to do.

It wasn't as technical anymore.

People just got it over time.

So either I had to shift into being more, like, content focused and less

about teaching them how to actually do the thing technically, and I chose

not to evolve that product and that offering and that, that kind of business

niche So you give up and choose to let go of businesses for that reason.

Or your identity has grown or outgrown the version of you that you

were when you started the business.

And so those two identities in relationship, that past version

of you and your current business identity, they were a match.

They were in love.

They loved each other.

Everything worked so well until it didn't.

And the reason it stopped working was because you grew.

You're a human who evolves and you're changing all the time.

You're doing personal development work.

You're doing professional development work.

You're doing work on your shadows and your ego and all of that stuff, which evolves

you as a human away from the version of you when you first started your business.

But your business didn't evolve with you because it's not a human.

It's like it's static.

It's staying exactly the same until you make the choices to shift its identity.

Until you have the conversation with your business to tell it where you want to go.

and decide whether that is whether you're going together or whether you are

Shifting and moving apart

And that's something that I do, that I teach, and I, it help you explore

inside the Starting Over Society over in Skool, where you can access the business

breakup audit to understand what level you are at with your business, whether

you're still in love, whether you need to renegotiate, have conversations

with your business about how you wanna continue showing up, whether you need to

reinvent your business to match the person and the identity that you have become.

Or when you realize that you are no longer, willing to commit to this

relationship with the business and you've decided already that it's over.

So how do you navigate that?

The audit will help you identify where you're at if you're not sure.

We also have the business breakup plan, which helps you take those three

areas where you wanna actually make change in your business to suit and

match your identity now, and helps you map out the next 30 days on, like,

how you're going to navigate that.

And then lastly, if you know that you need to make the change but you're

not quite sure how to navigate it and you're not quite sure am I selling IP?

Am I quietly retiring things?

Am I, doing all of that practical stuff whilst also navigating so much change

internally that you haven't potentially fully explored or understood or unpacked?

That's the sort of work we do inside the business breakover.

So if any of that sounds of interest to you, I would love

to talk to you about those.

Drop into my DMs.

Hit me up wherever you can find me.

We can have a chat.

But I'm gonna start doing live coaching on Instagram this month, where I'm going

to coach you on where you're at with your business and act like your relationship

counselor between you and your business and help you figure out where you're

at and what you need to do next.

Basically, the audit and the plan rolled into one so you can take some

action and some steps going forward.

So if you wanna be part of those live streams, jump onto

my Instagram thebreeboucher, and we're going to do those…

i'm probably gonna do them my morning time, so northern hemisphere

sort of afternoon, evening.

We might do some impromptu ones at different times because, I'm just

playing and practicing and getting into the rhythm of this myself.

But we're gonna have the initial moment where I just talk what what's going on

with your business, and then you'll be able to put your hand up for coaching.

I won't be able to coach everyone.

I might only be able to coach one person, because we're only gonna

be doing this for 30 minutes a day.

And then after that, if you want more support, more coaching, you can come into

the society and I can help you in there.

Or of course deeper work inside the breakover.

Okay, so hopefully I'll see you live in the first, or the next live stream,

depending on when you're watching this, or listening to this I should say.

And then, yeah, we can kind of explore where you're at with your business, we

can explore how now it's time to step into the true identity of who you are

and for your business to match so that everything feels fucking amazing to

create content, to talk about your sales activities, like to talk about what you're

wanting to sell, to have conversations with clients, with people in the DMs.

All of that will feel so much better and easier when you're in alignment with the

way that you want your business to be.

So let's jump into that next live stream, and I will see you

there, and let's get you coached.