Jeremy Horne shares that analytics should be core to your SEO strategy in 2026 Talking points include: What is a media mix model? Why should analytics be at the core of a marketing strategy? How do you use analytics to power a marketing strategy? How often should you revisit your analytics in relation to powering your marketing strategy? What metrics are key? What software do you use? How do you work with other marketing departments? How has this changed over the years? How is this likely to continue to change?