Elzie interviews PR expert Tam Lawrence to discuss the importance of understanding PR in business. Tam emphasizes the value of working with a publicist in developing a long-term strategy for an organization's brand. She suggests that business owners consult with a PR person to break down the facets of their business, understand their audience, and develop campaigns that are appropriate for their brand. Tam explains that marketing and PR go hand in hand as appropriate messaging is crucial in developing a successful marketing campaign. She also advises business owners to be clear about their demographics, including age group, income, and nationality, before working with a marketing company.

Listen to this insightful mini-episode and learn about the essential role of public relations in building a strong brand and developing effective marketing campaigns. Discover the benefits of seasonal PR services and gain insight into the interrelationship between PR and marketing.

Highlight:

01:01 -  If I look back 30 years and I said, what was the first thing that I wish I would have had? I wish I would have had an opportunity to sit down with a PR person and really just put it all on the table and get the help to really break apart all of the facets of my business so that I could be able to build a Coca Cola, build a clientele. That would be longevity, not just a short term trendy or viral campaign because traditional values are Polo, Pepsi. So if it was me and I could go back 20 years and reshape my business, I think I would start with consulting with a publicist.

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🔗 Resources:

Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.

Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.

Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.

Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.

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