We had a great time on our live interview session with John Dwyer talking about DIRECT RESPONSE MARKETING.

John Dwyer is the owner of the Institute Of Wow, a Direct Response Marketing Company that provides businesses with highly creative customer attraction concepts.

Known as “JD”, this guy is a marketing enigma, an ideas guru who thinks WAY outside the box. He’s also the guy who scored the massive marketing coup of convincing Jerry Seinfeld to promote a bank down-under!

JD will leave the audience spellbound with the “behind-the-scenes” story of how this deal was done & what it was like to work with Jerry Seinfeld for 3 years.

John shared a wealth of information about:

-what his business is & what services he provides to businesses;

-what “Direct-Response Marketing” is and what makes it different from general marketing strategies;

-what kind of businesses should consider “Direct-Response Marketing”;

-if there is a proven formula for “Direct-Response Marketing”;

-if there are specific industries that the “PROBLEM/SOLUTION” formula is more suitable for; and

-so much more!

If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn @annettenaif.

Connect with John Dwyer:

Website: https://theinstituteofwow.com/

Linkedin: https://www.linkedin.com/in/instituteofwow/

Facebook: https://www.facebook.com/theinstituteofwow

Connect with Annette Naif:

Website: https://www.naifproductions.com/​

Facebook: https://www.facebook.com/naifproductions/

LinkedIn: https://www.linkedin.com/in/annettenaif/

Event Planners Society Facebook Group: https://www.facebook.com/groups/eventplannerssociety

Cheers!

Annette