Artwork for podcast Marketing and Finance (MAF) Podcast
MPAF7 - Lynda Cox on Medical Professionals and Niche Product Development
5th August 2014 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

In Episode 7 my guest is Lynda Cox.

Lynda heads up a company called Practice Cover which she founded in 2009. Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world.

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

You've already heard Pete Chadborn talk on this Podcast about his successful business model catering for the needs of all customers.

My guest today talks about how her business has been equally successful with its narrow niche focus. In this episode you can hear how she developed her focus on medical professionals and developed a modern product for that niche. Listen to how you might also share in her success.

For links to the books and apps mentioned by Lynda please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

•    Marketing, communications and propositions.
•    Financial and protection products
•    Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved.