In this episode of The Data Storytellers podcast, we explore the dynamic integration of data analytics into the business strategies of United Rentals. Kenny Mettel, Senior Vice President of Performance Analytics, shares his extensive experience in transforming financial data into powerful business insights. We delve into the importance of data in decision-making processes, the challenges of digital transformation, and the significant role data plays in enhancing operational efficiency and customer interaction. This conversation underscores the critical impact of fostering a data-centric culture within traditionally structured businesses.

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00:07 - Introduction to Kenny Mettel and his role at United Rentals

02:26 - Transition from financial planning to strategic analytics

07:59 - Current projects and excitement in data utilization

10:15 - Expanding the landscape of data analytics

14:17 - Integrating analytics talent and fostering interdisciplinary cooperation

17:12 - The importance of interpersonal skills in data analytics

22:10 - The pivotal role of change management in data transformation

28:26 - Building trust and communication in data initiatives

33:10 - The influence of data in strategic decision-making

39:01 - Final thoughts and advice for aspiring data leaders