How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.

Time-stamps:

Name field (3:45)

Bio (6:36)

Profile photo (8:38)

Link (10:47)

Highlights (14:10)

Pinned posts (20:05)

Overall feed (23:14)

Calls to action (24:12)

Brand consistency (25:25)

The content gap analysis (26:26)

Using b-roll content (27:16)

The 10-second stranger test (29:52)

Mentioned in This Episode:

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling