This episode features some fascinating research that was conducted with US consumers in early 2022, to understand how consumers motivators have changed as we slowly emerge from the global pandemic.

Listen to learn why we buy, why we advocate for brands, and of course why we stay – with a particular focus on some critical differences between the expectations of emotionally-connected customers, compared with NON emotionally connected customers.

Joining me to share these learnings is Martha Cohen, Vice President of Client Services at Kobie Marketing. 

Show Notes:

1) Kobie Marketing

2) Martha Cohen

3) Kobie Marketing Previews 2022 Consumer Research Findings