In episode #3, you will hear about the disruption to Facebook advertising that businesses are facing with the rollout of Apple’s latest iOS 14 update. I’ll cover the changes in measurement, reporting and action items you need to take now to minimize the impact Apple’s update will have on Facebook ad spend.

TIME-STAMPED SHOW NOTES:

• [00:24] Today’s topic: Apple’s latest iOS update is going to negatively impact small businesses who are advertising on Facebook and other platforms.
• [02:05] What now?
• [03:22] Here is what’s changing that will impact measurement
• [04:04] Ways to minimize the loss of data
• [04:54] 8 conversion event limits
• [06:17] Retargeting and Reporting
• [06:53] Actions you need to take now
• [09:25] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

PLATFORM MENTIONED IN TODAY’S EPISODE:

Facebook.com

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