If you put in the time and effort to help your followers take the journey to become superfans, they’ll do your marketing for you.
Pat Flynn, YouTuber and author of Superfans, says there’s a framework to building superfans, but we lose sight of it because of funnels and automations. We miss out on moments when we can make people feel heard, like they’re being paid attention to. Pat believes in a different way of growing a fan base. In just 9 months, his YouTube channel, Deep Pocket Monster, already had 80k subscribers and was bringing in $7k in revenue a month. Pat would rather have 100 superfans than thousands of subscribers—but he has both.
Listen in as Pat chats with Mark de Grasse about how to make deep connections with your audience in your own unique way.
IN THIS EPISODE YOU’LL LEARN:
How to get into a new space and make a marketing map
Pat’s video-posting formula for people just getting started on YouTube
Why Pat thinks every entrepreneur needs a podcast
How to spin negative comments into wins—for you and your fans