BIO: JB The Wizard received his name from his clients when seemingly hard-to-explain breakthroughs were happening in business when he was simply focusing on the individual.
STORY: JB was already a master of self-development and alignment, but he needed another skill to make more money. So for over 14 years, he learned all about online marketing. This was a poor time investment because now his clients pay him for his self-development and alignment skills, not online marketing skills.
LEARNING: Be ready to say no to many things if you want to stay in alignment. Focus exclusively on your customer and their needs.
“Alignment means tapping into your purpose for why you are here in the first place.”
JB The Wizard
Guest profile
JB The Wizard received his name from his clients when seemingly hard-to-explain breakthroughs were happening in business when he was simply focusing on the individual. He has a degree in Pre-Medical Exercise Physiology, acted in Hollywood films, Television, and Theater, is an award-winning director, and now advises CEOs, Celebrities, and Top Salespeople on exactly what to focus on to ensure that every other personal and business dream, comes true.
Worst investment ever
JB started his journey to self-development when he was a kid, and by the time he was an adult, he was an alignment expert. But still, there was always this desire to get more clients and make more money.
He spent over 14 years studying everything he could about marketing. From online marketing to squeeze pages to landing pages and everything in between. JB believed these skills would make him more money than working with clients to help them find alignment.
But with time, JB realized that what his clients were paying him more for was not his Facebook marketing skills or his squeeze pages, not any of that. It was happiness, mental freedom, the awareness that he has, and the alignment that he helped them find. So his worst investment ever was spending so much time trying to learn something else while he already had the skill clients were willing to pay for.
Lessons learned
- Alignment means tapping into your purpose for why you’re here in the first place.
- Be ready to say no to many things if you want to stay in alignment and keep things moving forward.
- When something is in your alignment, it doesn’t take discipline to do it; it’s just a behavior that comes naturally.
Andrew’s takeaways
- By focusing exclusively on your customer, you discover their needs and wants, and then you can serve those.
- Part of alignment when it comes to attracting customers is making sure that you understand your clients’ needs and provide the services and support for those needs. Once you do that, there isn’t any better marketing than that.
Actionable advice
You already have the answer. You know who you are, and that’s what you want to take action towards.
No. 1 goal for the next 12 months
JB’s number one goal for the next 12 months is to increase the number of clients he works with from three to eight people per month.
Parting words
“You already have the answers.”
JB The Wizard
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